Archive for September, 2008

Security system battery backups and Should you have your security system for your Fitness Center, Health Club, or Gym monitored by a company.

Tuesday, September 30th, 2008

Security system battery backups and Should you have your security system for your Fitness Center, Health Club, or Gym monitored by a company.

In my case i don’t.

I have a DVR (digital video recorder) that has a battery backup on it. You can get battery backups from 5 minutes for cheap ,or a few days that are expensive. But always have a battery backup no matter what. The bigger you can afford the better.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

You don’t want the power going out for a few days because of a hurricane and people being able to come in and rob your gym or someone get hurt and you not have any proof they didn’t. 

I have battery backups on everything from my door access system to my computers, a backup not only helps when there’s a power outage, but also protects in the case of power brown outs, which are not the same as a blackout, a brown out simply allows the power to go off for a second and the surge of power coming back on messes a lot of electronics up.

I monitor my own camera system and door access because i don’t have to pay that fee and if something does go missing or someone takes something, all i have to do is look back to see. my DVR records up to 40 days before it starts recording over the first day again.

So, to recap:

  • Have a battery backup on your system
  • Have a big enough dvr to record a long time so you wont have anyworries about looking up something that happened 3 weeks back.

P.S. when selecting a company to install your system, make sure they understand what you need and want your system to do. Write out everything you want it to do and when you both agree on a particular system, Make them sign it. They will say they don’t remember you saying that or they misunderstood you, and that mistake cost me over $4000.

No one is too smart to learn from others experiences.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is avaliable for hire to market fitness centers or to turn your club into a 24 hour automated club by contacting fitnessmarketing@comcast.net

What are the steps I take in Marketing fitness centers, gyms, or health clubs from start to finish, by marketing consultant Shannon Cook

Tuesday, September 23rd, 2008

I have set up a system that I use to market fitness centers, or any type of business for that fact.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

  1. I start with doing an interview with the business owner called an Opportunity Analysis, because i need to find what you offer that i can turn into a marketing campaign.
  2. I come up with a USP (unique selling proposition) for the business to use in everything they do. This is sometimes called an “elevator pitch”.
  3. Then i implement that USP into everything marketing wise from the staff on the phone to the web site, to the business cards and everything in between. This one thing has brought me more business than almost all the others because it ties it all together.
  4. I write press releases for the news papers, tv and radio to get noticed for free.
  5. I write copy for all of the above that will catch the attention of prospects, I’m not trying to win any awards for graphics or slogans, they sound good but you really must spend money like coke or pepsi to be successful to do that type of slogan marketing. Its like throwing a granade out and only hitting a few people, i like to concentrate on people that are actually interested in what im offering.
  6.  I then teach you all the tricks that i do for direct marketing and for your website that you will continue to use for years to come that will actually be done after you get the prospect on your list to send mail outs or e-mails to that sooner or later will bring them in without bugging them to death and end up hating you like so many businesses do that send too many offers too often and without any useable content that is valuable to them.

There’s only two ways my prospects get off my list of mailings or emails:

  • Asked to be taken off
  • or Die

I will show you how I get these prospects from an e-mail opt-in form on my web site to using a list broker to get the names and addresses of the people that fit my criteria.

I NEVER COLD CALL, EVER!!! i hate this form of marketing more than any out there. Many gym’s do it, but i don’t waste my time on it, i don’t have to.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is for hire to help you open your 24 hour automated gym or turn your gym into a 24 hour gym, or as a marketing consultant, by contacting    fitnessmarketing@comcast.net

Should you have your security system for your fitness center monitored by a company.

Sunday, September 21st, 2008

Should you have your security system for your fitness center, gym ,or health club?

I don’t have a company monitor mine, I basically monitor it myself. If i have a problem and need to go back and look at something, i simply go back on my digital recorder and look at it. i can even check it from a mobile location from my laptop.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

The next question i get asked is “what about safety for people coming in late at night or when no ones in the gym to help if they get hurt”.

I use a device called the GUARDIAN ALERT 911 SYSTEM that has a big button on it, and when pressed it dials 911 automatically. The best part about it is its not monitored for a monthly fee. It cost around $150 and that’s it, no fee’s

I have a sign up telling how to use it and also show new members how to use it. it gets used all the time, but no one has had to call on it yet.

It can be found at this link   www.AnActiveLife.com 

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Thanks for reading , and please post any questions or comments you may have or contact shannon at fitnessmarketing@comcast.net   shannon cook

How I learned about marketing fitness centers, gym’s, and Health clubs from Andrew Lock, Dan Kennedy, and Yanik Silver

Friday, September 19th, 2008

How i learned about marketing fitness centers, gym’s, and health clubs from Dan Kennedy, Andrew Lock, and Yanik Silver

When i started learning marketing for gyms health clubs and fitness centers i found a podcast from Internet business mastery on ITUNES. I had my eyes opened to offline marketing as much as online marketing by Sterling and Jay, the guys who run the site and podcast.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

They gave me so many free tips and really didn’t try to sell me anything, that’s what attracted me to their podcast and site.

From them I learned about Andrew Lock, Dan Kennedy, Yanik Silver, and many more of the giants of marketing that i have never heard of before.

Of coarse i heard of the big marketers like Donny Douche from the BIG IDEA show on CNBC nightly at 9pm monday through friday. I love Donny’s show, it really helps people, but as far as his marketing company goes it couldn’t help me much because they only really do brand building, which i cant afford.

Anyway, I started researching all these people like Dan Kennedy who taught all the others how to direct market and they all took it online and make millions every year by being really smart.

Dan Kennedy has written many books that go by the title NO B.S. ……, he also has a newsletter monthly and many products for online and offline marketing. He doesn’t like online marketing much and does all his teachings on offline marketing, but has partners that teach his system transferred to online marketing.

Then you have Yanik Silver who helped his father with his business by doing direct mail marketing and then started his own online marketing stuff and has been very successful, and all of these people have very successful seminars they do every year and many speaking events they attend.

Then you have the most down to earth of all of them which is Andrew Lock from the UK, but now lives in America. He offers better and more cost efficient marketing materials and tips that all the others. it’s not cheap, but for the amount of material you get from him on his websites and in the mail, it’s a great deal. He has a personal web site at www.andrewlock.com , and then there’s his free web show he does once a week or every 2 weeks. You can see a preview of it here at this link below.

These are some of the marketers i have learned the most from. I have invested many thousands of $ and many , many hours studying so i could learn to market my own businesses successfully. I’m making a list of books that i have learned from also that I’ll post later.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Here’s Andrew’s show from www.helpmybusinesssucks.com

please post comments or contact shannon at fitnessmarketing@comcast.net

Should you allow the BIG MARKETING COMPANIES to come into your gym, fitness center, or health club to do your marketing or use someone smaller who has been in the trenches?

Thursday, September 18th, 2008

Should you allow some BIG marketing company to come in and take over your gym and tell you what to charge, who to market to, and when to market, and then leave you with the cheap members that will never respect you when your prices go back to normal rates?

Well, you can guess what my answer is can’t you?

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Here’s why i don’t like some of the companies

  • They come in and lower your rates to 19.95 or less per month
  • They intimidate your staff and members into doing things they will regret like, pressuring existing signing up for too long of a contract and causing them to not resign again, and making your employees feel like they have to pressure new members to sign up for longer than they want to thereby causing most of them to default on their contracts by closing their checking accounts or canceling their credit cards.
  • They also take all the income from all the first members that sign up until their initial investment is covered.
  • They then take 1/2 of the rest of the contracts they sing up or you  sign up anytime you run one of their campaigns.
  • Then lastly, they leave you with the cheap members that they attracted by their campaigns. This is the worst of all the above. I tried to be the low price leader for the first two years i was in business, and had tragic results. I got all the cheap people that were so cheap they would “look over their glasses to keep from wearing them out”. I had them fuss about everything from wanting a special piece of equipment to the color of the walls to wanting childcare when we told them we didn’t have it in the first place.

 To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

When you go to the websites of these big companies, and please do, you will see all the testimonials from “BIG GYM OWNERS” saying they made them $250,000 in 3 months. Well what they don’t tell you is that’s the total contract amount from signing up members for 2 years and that’s including the amount they paid the company, then they get their take. In the end they might end up with $100,000 and that’s before taxes and then its spread out over 2 years in most cases.

I have increased my membership by 200% in 8 months and while raising my prices by 30% and lowering my labor by 300%.

I love marketing because I took the time to invent my own specialized marketing campaign for gyms of all types and it worked. From fitness centers, gymnastics clubs, karate studios, etc…   any kind of gym type membership club can use my system. 

 

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

 

If you would like please post comments to ask Shannon Cook any questions, contact me by e-mailing fitnessmarketing@comcast.net