Archive for September, 2008

How to Write a 15 Second Radio Ad That Gets Prospects to Call or Visit Your Website,or your 24 hour gym

Wednesday, September 17th, 2008

How to Write a 15 Second Radio Ad That Gets Prospects to Call or Visit Your Website:

When I wrote my first radio ad for my gym, I did like everyone else, I used the cheesy, cliches and did nothing but repeat my gym name and phone number. Then when I learned my way of marketing I realized I had to get my entire pitch across in 15 seconds or 30 seconds. I choose 15 seconds because it was cheaper and people will listen to 15 seconds pitches without being bored. I wrote down all the benefits and features of using my business and then wrote them into a paragraph that flowed when read. Here’s my 15 second pitch that gets me great responses every time I use it. I check the stats on my website daily and most days I get 10-15 Hits, but when I run my ad I get 50-100 hits. Here’s my ad:

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

 ” Temple Gym, A 24 hour fully automated facility in Northport, Al, is the only gym in town that’s got a 30 day money back guarantee and 24/7 automated so you can come in anytime and not be worried about people watching you workout. Call our automated message at 333-1999 or visit templegym.tv”

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon is avaliable for copywriting ads by contacting fitnessmarketing@comcast.net

How I made my own Gym or fitness center or health club member software for $25, that saved me thousands

Tuesday, September 16th, 2008

“How I made my own Gym or fitness center or health club member software for $25, that saved me thousands”

When i swapped over to a 24 hour club I went through a computer crash and had to reinstall (Aphelion) my gym software again. come to find out, it wouldn’t come out of demo mode. I tried the website for them and called them, only to find out they shutdown or sold out to someone else.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I researched gym software to find out it cost upwards of $10,000. So i decided to ask the guy fixing my computer what software he thought would work? To my surprise he said “Quick books Customer Manager”.

I rsearched the program and decided to try it. I got it off ebay for $25

It has taken some time to learn what to put in the program as far as, How to customize the fields for all the member info i needed to accurately keep track of the members. But after a few months of small changes i had it.

I can now enter everything about a member that i need from, contract dates, PIN #’s, birthdays, how they pay, address, and contact info. I even have the program set up to Alert me, upon starting the program, to expiration’s of contracts for mail outs and any other alerts i want to type in. The only drawback is that i have to sync it to the front desk computer manually, the makers somehow forgot to put that automated part in the software.

All in all, we love it.

I will say that i also do alerts on Google Calendar and set that as my home page in my browser and we really love that feature of google.

So if you don’t have several computers that have to auto sync, and you want a very cheap alternative to gym software, Quick books Customer Manager is great. Also it syncs with the  Quickbooks main program if you use that for accounting which i do.

I hope this helps.

Please leave a comment if this helps

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook can be reached at fitnessmarketing@comcast.net for questions about hiring for marketing your gym or turning your gym into a 24 hour fully automated gym.

How to Automate the proshop in your gym, fitness center, or health club

Monday, September 15th, 2008

“How to Automate the proshop in your gym, fitness center, or health club”

Automate a proshop in a gym to make money while you sleep.

When i chose to turn my gym into a 24 hour fully automated facility, I knew I hadto automate everything i possibly could to futurize the gym industry.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

One problem i had was being able to sell all my energy, protein, and NO2 drinks without being there or having to worry about someone taking drinks out of the old glass front freezer because no one was at the counter at the time, or they said they forgot to pay us when they seen us. This was costing us a minimum of $100 a month in drinks.

I researched glass front drink machines that accept up to $5 bills and found a company in Atlanta, Georgia that offered a guarantee and it was only 3 hours from my house. So i went to there warehouse and they were an excellent family owned company that totally redid every part of the machines they got in.

I bought refurbished because they are like new and are about a 1/4 of the cost.

Anyway, i took a can and bottle of each drink i was gonna sell, and made sure they would work.A word of warning, Red Bull small cans wont work in these machines and you can’t buy shims either, coke is the only one that has special machines and makes shims but wont sell them.

I found the right machine at a cost of $1,800 and it was the best investment i could have made.

The company’s name is A & M equipment in Atlanta, GA. I found them on ebay, i believe they ship for a fee.

I highly recommend them for all your vending machine needs because i saw them redoing the machines with my own eyes and they are good.

I also checked into automated machines they carry for snacks and protein bars, and even tanning lotion paks.

My gym isn’t that big so i decided not to carry all that right now.

I have had my machine for over a year without problems yet. 

My revenue went up by $600 per month just in drink sales alone. You can see my drink machine at you tube or my website at www.templegym.tv

Look for ways to automate everything you can, if your like me and want freedom and less headaches.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook can be reached by either leaving a comment on this blog or by e-mailing  fitnessmarketing@comcast.net. Shannon specializes in marketing fitness centers and turning your fitness center into a 24 hour gym.

The one thing all gym, health club, fitness center owners are afraid to do

Saturday, September 13th, 2008

“The one thing that most all gyms are afraid to do because they are scared people will take advantage of them!”

OFFER A 30 DAY MONEY BACK GUARANTEE!!!

Besides me turning my gym into a 24 hour fully automated facility, this one thing has gotten me more members than anything else i can do.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I discussed this with other people and they thought just like everyone else, that people would take advantage of my offer. I have signed up over 200 people in the last 8 months and have had only one person get their money back, and that lady didn’t even want her money back, she just wanted to cancel before her contract took effect. However i did give her the money back because i said i would and i also asked her to write a short testimonial for the gym saying how easy it was to get her money back and I use it in my advertising to show people that we really do have a guarantee.

Most gyms are so afraid to lose a member that they make alot of them mad because they hold them to their contracts like concrete and even though they have the right to, they get talked about badly to everyone that person knows and lose alot of potential members in the process.

I took a survey from my members on my website and asked them several questions, but one was “did the 30 day guarantee have anything to do with you signing up”, to my surprise, 85% said yes. 

For some reason no gym in town has tried to copy me on this. To their loss.

I do hold people to their contracts, but if i can tell that person is gonna do harm by talking bad about me and my gym, then i gladly let them out of their contract.

One other thing I reccomend is getting the Book by Dale Carnegie “how to win friends and influence people”. in it he said something that i think has also helped me retain members that really don’t use the gym, they just keep their membership because i get to know them while signing them up. He said, Tell the person your dealing with that you can tell by looking at them and the way they act that they will follow through with their contract because they look and act honorable. You might think that’s flatery, but i mean it when i say it and they can tell i mean it, and it makes them feel honorable. Everyone wants to feel important.

I’m in the process right now of offering a 30 day double your money back guarantee to see how it works. My wife doesn’t like it, but she didn’t think the 30 day regular guarantee was a good idea either, until she saw and heard it in action.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Feel free to post comments. thanks, shannon

Shannon Cook can be contacted at  fitnessmarketing@comcast.net for questions about hiring for marketing or turning your gym into a 24 hour gym.

writing marketing sales letters or brochures for your fitness center, gym, health club

Friday, September 12th, 2008

“Writing your own sales letters for your gym or health club or fitness center”

 

I know that all the gyms in my town have these brochures of mainly pictures of equipment or a bodybuilder that have dumb sayings and the prices on them. That is what i used to do also, until i tried another approach of using the sales letters i wrote for my mailing list of potential prospects.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Then i placed a “Take One” box by the front door and started getting phone calls saying they wanted to come and sign up without me even telling them any contract stuff at all because they already knew everything to do and how many months they wanted to sign up.

I have no pictures at all on my brochures and they are 4 pages long. Not all people read the whole thing, but many do because they are signing a contract and many have been screwed by other gyms into signing up for 2 years when they thought they signed up for a year or less.

All the other gym owners i have talked to have said ” who would read all this”, my response is the same everytime, “no one except someone wanting to join a gym”. If i am open about all the pros and cons of my contracts i don’t get very mean phone calls from members that thought they signed up for something different. The first thing the mad member says is “i thought i would be taken out after the contract was up, and i used to have to say, no, if you read the back of the contract in really small writing you’ll see it. This is how the gym business has gotten the used cars salesman look. I now put all the it out front for them to see and they come in now and love it.  I haven’t had not one mad phone call since and i have three times as many members as before.

Just think of if you were walking into a gym for the first time and write all the questions down you would have to ask and then answer them. That’s your sales letter and brochure.

The last thing i do is put my personal cell phone # on all my materials and let them know they can call me anytime, and they all say that they feel they have a personal relationship with someone that does that.

I can be reached at fitnessmarketing@comcast.net for questions about marketing your fitness center, health club, or gym. thanks, shannon cook

My sales letters that we mail out to prospects for my gym are the exact same brochures we give out in the gym when visitor show up.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is avaliable for consulting by contacting fitnesmarketing@comcast.net