Archive for October, 2008

Why marketing your fitness business or gym or health club is as essential as toilet paper to your business

Saturday, October 25th, 2008

“Why marketing your fitness business or gym or health club is as essential as toilet paper to your business”

 

For some reason when most people start a business they figure everything into the cost except marketing. Just because you put a business in a building, doesn’t mean they will rush to your door and beg you to let them in. and I know a lot of businesses that think like that, and here’s an example:

My father owns a high traffic, corner building that a BBQ joint wanted to move into. The owner did everything to get the restaurant ready, but told me he wasn’t going to do any marketing because he didn’t need to, he said his father owned a BBQ place for 40 years and didn’t do any marketing, and he did great business.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Well he got opened up and did ok for a few weeks and then winter hit and he saw a drastic drop in business, so I told him to at least put some attention getting signs up and the high traffic road would draw in some business at least. Instead he decided to do nothing and it wasn’t long before he went under because he wouldn’t get off his lazy butt and try anything at all.

NOW HERE’S THE PROOF I HAD THAT I WAS RIGHT ABOUT MARKETING:::

After he left the building, a Mexican restaurant owner moved in, and I went to him and said to him that I wanted to help him get established and offered to help him market his business to prove my marketing would work, he said he wanted to just get opened up first and then he would see before he paid any money out on marketing.

After he was opened up for a month he asked me for some help, and since I was new to marketing I told him 3 things to do that would only cost him maybe $150 and my advice was free.

1.      Park all the cars of his employees in the parking lot everyday, so it would look crowded and people would think it must be good if its always packed. (even if they come in and see that there’s no one else in there they will stay and eat because they are already there)

2.      Put banners up on three sections of the road saying the specials like “kids eat free with two adults” or “1/2 price margaritas on certain nights”.

3.      Put a bowl by the cash register for people to drop their business cards or a piece of paper in with their e-mail addresses on them for a free dinner giveaway through email. (this allows them to email those people to send them offers and just keep the restaurant name in front of them at least once every 2 weeks)

 

Needless to say this worked great. He now has to have his workers park out back again and people are waiting in line for lunch and dinner to get a seat.

 

He proved by doing these things that marketing works. Even after the BBQ guy seeing all the cars there day and night, he still says it just wasn’t a good place for a BBQ place. Some people will never listen, especially when there cheap people to start with.

 

Marketing is absolutely essential to any business. Marketing is in everything you do, from greeting your customers to saying bye and when they get the food they eat, because if it’s good, then they’ll come back, and that’s what marketing is all about, getting them to come in, and back.

 

 If someone goes into your business bathroom and there are no toilet paper and no soap or hand towels, they will know that other parts of your business could be just as bad, and that stays in their mind, thereby costing you customers. Market with every aspect of your business, not just outside.

 

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is available for hire to market your business by emailing fitnessmarketing@comcast.net

Poor Gym owner, Rich Gym Owner! how i went from a Poor fitness center owner to being on my way to a Rich health club owner in a few months, and you can to

Tuesday, October 21st, 2008

Rich Gym owner, Poor Gym owner: Which one are you?

I used to be the poor gym owner. I made all the mistakes possible, but I decided to change that right before I almost went under, and here’s how

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

POOR GYM OWNER:

·         Did very little research on owning a gym or health club or fitness business

·         I went into a bad location

·         Hired the wrong employees

·         Allowed the wrong personal trainers to train there

·         Didn’t do any advertising or marketing

·         Had poor cardio equipment

·         Had wrong hours of operation

·         Allowed a few of the wrong members to join

·         Went month to month on contracts

·         Offered childcare

 

RICH GYM OWNER:

·         Research all aspects of owning a fitness business

·         Research location for traffic, rates, utilities, and insurance

·         Hire the right employees by doing checks with former employers

·         Research the personal trainers  just like the employees before hiring

·         Get good cardio equipment

·         Open the gym as 24 hours automated even if you have employees there full time

·         Have a great marketing plan ready to go into effect 1 month before I opened

·         Have a security system I can monitor myself

·         Don’t have childcare in a 24 hour gym

·         Have strict rules for members

·         Have certain contract lengths, of no shorter than 3 months

When I changed all these things, I cut my budget in ½ and raised my income by 150%

Now everything is automated.

I know you may be asking some questions like “why have an automated system for my door if I have employees working 24/7”? , we’ll if employees are like all other employees in the around the world, then you know they get sick,  forget they were suppose to work, or just quit without telling you. In that case you don’t have to have anyone there, if they don’t show up, the members already know how to get in and you wont have go cover there shift at midnight.

For the record, i’m not rich yet, but these things saved my gym business from failing, mostly from the marketing i learned along the way.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

please feel free to comment on my post or contact Shannon for marketing consulting or to turn your gym into a 24 hour automated fitness center or even complete gym builds from scratch. contact shannon at fitnessmarketing@comcast.net

How to set up your gym, fitness center, or health club account to do your own EFT (electronic funds transfer) account or hire a company to do it for you?

Sunday, October 12th, 2008

How to set up your gym, fitness center, or health club account to do your own EFT (electronic funds transfer) account or hire a company to do it for you?

 To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

If you have a small gym with under 500 members you can handle the eft drafting yourself, all you need to do is go to the bank and tell them you want to set up a EFT account to do gym membership drafts.

Be sure to ask about ease of use and security of the online banking system, and fees they charge for ech batch and non-sufficient funds returns.

The bank will require several things however. You have to have good credit and most of the time you will have to have a relationship with the bank, that way they know you won’t draft people’s accounts and leave town with them holding the bag, it happens.

They will have a lot of paper work for you to fill out, and then you will have to wait a few weeks to a month for them to set it all up, but for the control you have over the account is worth it.

The other option if you have more than 500 members is using a professional company to do the drafts for you. They take a percentage of each draft and they take care of sending out all the notices and phone calls to members that had non-sufficient funds or closed their accounts down to cancel their memberships.

Be sure if you use a gym account management company that you have an attorney read all the paper work to insure that you know exactly what your doing and what they are doing.

Also ask for references of gyms that you can call and ask what they think about the company and what problems they have with them.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

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