Why marketing your fitness business or gym or health club is as essential as toilet paper to your business

“Why marketing your fitness business or gym or health club is as essential as toilet paper to your business”

 

For some reason when most people start a business they figure everything into the cost except marketing. Just because you put a business in a building, doesn’t mean they will rush to your door and beg you to let them in. and I know a lot of businesses that think like that, and here’s an example:

My father owns a high traffic, corner building that a BBQ joint wanted to move into. The owner did everything to get the restaurant ready, but told me he wasn’t going to do any marketing because he didn’t need to, he said his father owned a BBQ place for 40 years and didn’t do any marketing, and he did great business.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Well he got opened up and did ok for a few weeks and then winter hit and he saw a drastic drop in business, so I told him to at least put some attention getting signs up and the high traffic road would draw in some business at least. Instead he decided to do nothing and it wasn’t long before he went under because he wouldn’t get off his lazy butt and try anything at all.

NOW HERE’S THE PROOF I HAD THAT I WAS RIGHT ABOUT MARKETING:::

After he left the building, a Mexican restaurant owner moved in, and I went to him and said to him that I wanted to help him get established and offered to help him market his business to prove my marketing would work, he said he wanted to just get opened up first and then he would see before he paid any money out on marketing.

After he was opened up for a month he asked me for some help, and since I was new to marketing I told him 3 things to do that would only cost him maybe $150 and my advice was free.

1.      Park all the cars of his employees in the parking lot everyday, so it would look crowded and people would think it must be good if its always packed. (even if they come in and see that there’s no one else in there they will stay and eat because they are already there)

2.      Put banners up on three sections of the road saying the specials like “kids eat free with two adults” or “1/2 price margaritas on certain nights”.

3.      Put a bowl by the cash register for people to drop their business cards or a piece of paper in with their e-mail addresses on them for a free dinner giveaway through email. (this allows them to email those people to send them offers and just keep the restaurant name in front of them at least once every 2 weeks)

 

Needless to say this worked great. He now has to have his workers park out back again and people are waiting in line for lunch and dinner to get a seat.

 

He proved by doing these things that marketing works. Even after the BBQ guy seeing all the cars there day and night, he still says it just wasn’t a good place for a BBQ place. Some people will never listen, especially when there cheap people to start with.

 

Marketing is absolutely essential to any business. Marketing is in everything you do, from greeting your customers to saying bye and when they get the food they eat, because if it’s good, then they’ll come back, and that’s what marketing is all about, getting them to come in, and back.

 

 If someone goes into your business bathroom and there are no toilet paper and no soap or hand towels, they will know that other parts of your business could be just as bad, and that stays in their mind, thereby costing you customers. Market with every aspect of your business, not just outside.

 

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is available for hire to market your business by emailing fitnessmarketing@comcast.net

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