Are you a hurting Gym, health club, fitness center owner because of the recession/depression coming on?
If the answer is yes, read on!
I can honestly tell you that i have increased my gym business by 25% in the last month alone, and its not because i have updated, done expensive marketing, or pressured sales people to sell more memberships.
No, just the opposite, I have cut my marketing in 1/2 and just done a test to see what i could do by a small but concentrated marketing plan.
I quit radio ads, which were effective, but right now, too expensive. I started concentrating on the members i have now and offering them and their friends incentives to get them to tell their friends and family about our 24 hour automated gym. Then i have worked on my email subscribers list by doing the same incentive offerings. Then lastly, i am putting up banners that i know will catch passerby’s attention and get them to stop by, call, or visit my website and hopefully get them to sign up on my email subscription form for future weight loss and gym articles and notices.
I really can’t believe how much it has helped my gym business in the last month or two.
I have had a lot of calls lately from the radio station that i advertise with, and also the newspaper wanting me to advertise my gym with them, but i am not afraid to tell them NO for now. I am going to resume my radio and newspaper advertising before too long, but i really wanted to try this experiment first.
One Fact I will share with you is that in the last depression and the recessions since, the businesses that kept advertising and not cutting back, came to be the biggest and best basically because all their competition quit advertising. Think about it, I know if you are a business owner then you already have, I know i almost quit until i really got to thinking about it and realized that all my competition quit all their ads and i now am alone and don’t have to spend as much because they aren’t doing any at all.
So please don’t quit advertising all together, if you can, you need to increase your ads and do the other stuff i have said in this article. But if your strapped for cash, please try these things that cost almost nothing.
**NOTE** IF YOU DON’T HAVE A WEBSITE AND AN E-MAIL SUBSCRIPTION SIGN UP FORM, GET ONE!!! ITS THE CHEAPEST MARKETING YOU CAN DO.
You need to invest time and money in learning how to market your gym like i have, and here’s a product that shortcuts the learning curve. I spent many thousands of dollars to learn what i know about marketing, and now know that there is info available to the fitness business industry that concentrates only on the getting and retaining members. here is one excellent product to learn from that helps tremendously without learning everything about marketing like i did, especially if you don’t have much time and only want to learn the gym business marketing part. here’s the product: Click Here!
Shannon Cook is available to build your website for your gym, health club, or fitness center, and copywriting your ads and web site material by contacting fitnessmarketing@comcast.net