Archive for June, 2009

Claude Hopkins who lived in the late 1800’s to mid 1900’s, was the worlds greatest copywriter, who wrote two books, which i have available in audio book on CD,on how to market, write copy, and test any product or service. the books are called “My Life in Advertising” and “Scientific Advertising”.

Wednesday, June 24th, 2009

Claude Hopkins picture

How I took my Gym from 60 members to over 300 in less than 60 days , when the previous 4 years I never sighed up more that 10 people a year. All from learning from this one man about Copywriting, and it works for any type business. The Man was Claude Hopkins. a early 1900’s ad writer whom I think invented copywriting and especially the first ever books on the subject, the first is a how to book, and the other is a autobiography of his life in advertising. the first book is fairly easily found on audio, but i was luckily enough to find the other book on audio and you cant hardly find it even in paperback, much less the audiobook. I have both available on CD.

Learn How to market and write ads from the First and Greatest copywriters of the 20th century in two books he wrote for the companies he worked for to teach how to market, to the marketing departments of those companies because he was drawing in 20 times more business than all his co-workers combined.

Claude Hopkins, , was the world’s greatest copywriter, he turned every company he worked for around, such as Slitz Beer Company, who was in last place among big beer companies back then, after he did the marketing that he teaches in these books, the Slitz Beer Company was number 1 within 6 months of starting his advertising ads. He wrote two books, which I have available in audio book on CD’s, on how to market, write sales copy, and test any product or service. The books are called “My Life in Advertising” and “Scientific Advertising”.

Claude C. Hopkins (1866-1932) He worked for companies like Bissell Carpet Sweeper Company, Swift & Company, Dr. Shoop’s patent medicine company, and Slitz Beer Company At the age of 41, he was hired by Albert Lasker, owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling

In 1900 he once wrote ads for an electric car company (yes they had electric cars then, in fact there were more electric cars made then, then there were gasoline because electricity was figured out in motors before gas was.) that brought in so many orders that they started making too many cars too quickly and the craftsmanship got shotty and put them out of business.

He only wrote 2 books and I have both on Audio CD, I have not found the Audio book “My life in advertising” anywhere else on CD, You can get it in book form other places though.

These rare books on audio are the reason I learned copywriting for my gym business. If you have any desire to learn copywriting whatsoever and take your company to the top of your category, you must get these audio books.

Scientific Advertising was published in 1923

My Life in Advertising was published in 1917

My Story: when I opened my gym in November 3, 2003 I acquired 80 members, by the end of four years I was down to 60 members, so I learned marketing from the greatest copywriter I could find. His name was Claude Hopkins. I read his books and I listen to his books and I studied all of his ads that he had written.

In February of 2008 I use the knowledge I gained from these two audio books and a PDF copy of the ads I have to write my own press releases and radio ads, and within one month I had doubled my membership, and within three months I had tripled my membership.

Anyone who owns their own business needs to oversee their marketing, by this I mean it’s okay to have someone write your materials, but you as the business owner know your business better than anyone, that’s why I say you need to oversee the marketing of your own business.

These books will teach you everything from writing ads, to testing ads, and how to get in the mind of your customer or prospect.

What you get:

• “my life in advertising” audio book CD

• “scientific advertising” audio book CD

• PDF files on a CD of Claude Hopkins ads that he wrote.

Cost: You get all this mailed directly to you for the cost of $47 shipping included in the continental 48 states

How you order:

• Pay by Pay Pal (email me and I’ll send you the email address to send the money to for a safe transaction)

• Pay by Mail: send check or money order to

Shannon Cook

7701 stormy lane

Northport, AL 35473

• Pay By Credit Card over the phone: email me at with the title “Pay for Claude Hopkins over phone” and I’ll send you the phone# to call to do so.

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at

How I made my own aerobics wood floating flooring for my gym,fitness center aerobics room for 1/4 of what they said it will cost

Sunday, June 21st, 2009

My wife wanted an aerobics floor in her new personal training room I built for herm so I decided to call a flooring contractor to see if he could install a floating floor with 2 layers of soft foam under it.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here

He told me it couldn’t be done, but I did my own research, I went to Sam’s Club one day to get some gym supplies and found a Bamboo flooring with the foam attached to it and I got the idea of putting a separate layer on the floor first, then I installed the Bamboo floor on top of that.

Need less to say, it works exactly like an expensive aerobics floor that cost at least $15 a foot compared to the $3 a foot I paid for mine, but I did install mine myself, but the great thing is the ease of installation, the floor snaps together, and all Sam’s clubs sell it. They sell a dark and light color, and its beautiful flooring.

You can go to to see the flooring for yourself

To learn every detail of “how to open a 24 hour gym from scratch”, click here

Shannon Cook is a Marketing consultant to the fitness industry; I can be reached at