A absolute necessary marketing check list you must follow in any business for marketing, advertising, and copywriting.
If you can answer all the questions below with a YES then you have a cannot fail sales letter, marketing plan, ad, article,newsletter, radio script, brochure, or flier and postcard or any other marketing thing you do.
To learn every deatil of ”how to open a 24 hour gym from scratch”, click here www.how2ownagym.com
I started this site to help you with all the tools and knowledge i have compiled from many thousands of dollars that i have spent coming into my marketing career. I love marketing and i want to help other business owners do correct marketing.
Marketing Checklist
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Are you writing/marketing to people who you know want the product you are selling?
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Is your main headline on your ad or sales letter an intriguing attention-getter that stresses the very best benefit to the reader?
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Can your reader grasp what you are offering in three seconds or less?
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Have you written your letter or ad from the prospect’s perspective, not from your perspective?
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Are your claims backed up with facts, a track-record, testimonials?
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Does your ad or sales letter answer the six key questions: WHO? WHAT? WHERE? WHEN? WHY? and HOW?
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Are your claims 100% true?
To learn every deatil of ”how to open a 24 hour gym from scratch”, click here www.how2ownagym.com
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What is your Unique Selling Proposition (U.S.P.)? What makes you different?
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Are you treating your readers and listeners as if they are idiots. (Big mistake if you are.)
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Is your offer irresistible?
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Is your guarantee bold, eye-popping, and attention-getting? (i.e. double-your-money-back)
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Do you have a deadline for the offer to expire and a good reason for the deadline?
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Is it easy to order?
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Have you told your prospect exactly how to respond with step-by-step instructions?
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Have you told your prospect who you are?
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Is your letter, your ad easy to read, scannable, with lots of headlines, sub-heads, strategic underlines?
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Is your letter written in a conversational, friendly style?
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Have you anticipated and answered all your reader’s possible objections?
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Does your order form or reply form (landing page) look like an order form? (It should.)
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Is everything you want your reader to do clearly stated on the order form?
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Does your order form or website have a headline restating the main benefit?
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Are the graphics and packaging of your offer attention-getting?
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Are your graphics enhancing your message or obscuring your message?
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Are you giving away something to boost response?
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Have you stripped out empty “hype” words like “best ever” and “amazing”?
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Have you replaced empty hype words with facts and proof?
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Have you put your guarantee on a separate document that looks official, like a certificate or a savings bond? Have you signed your guarantee?
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Have you included a FAQ (Q&A) insert?
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Have you written an entire package (with all necessary elements), not just a letter?
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Are you tracking and measuring results meticulously?
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Are you testing (one element a time)?
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Are you zeroing in on your best 20% of customers, treating them with extra care and attention?
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Does everyone in your company understand that they are marketers?
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Is your company worthy of referral?
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Are you posting important marketing numbers at your company so that everyone understands what the goals are?
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Does everyone in your company understand that their paychecks come from customers/sales?
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Does everyone in your company know that the mission of your company is to create a “Happy Customer Experience that exceeds the customer’s expectations and causes customers to say ‘WOW!’”?
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Have you raised your prices 10%? (This will increase the profitability of most companies by 50%)
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Do you have a computerized database that includes all relevant information on customers and prospects that will allow you to segment your customers and precisely target your communications?
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Do you know how much it’s costing you to find a lead?
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Do you know how many leads it takes to find a customer?
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Do you know which sources, ads and letters are producing the most leads and the most productive leads?
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Are you keeping your database clean and accurate, eliminating duplicates? Are you a fanatic about list hygiene?
Please add your comments or questions on my blog and I’ll get back to you asap. Thanks, Shannon
To learn every deatil of ”how to open a 24 hour gym from scratch”, click here www.how2ownagym.com
shannon cook can be reached at fitnessmarketing@comcast.net
Tags: copywriting checklist, faq insert, irresistable offer, landing page, lead, marketing checklist, marketing plan, mrketing checklist, newsletter, order form, postcards, radio script, referral, sales letters, salesletter, sub-heads, testimonials, unique selling proposition, usp