Archive for May, 2010

Mailing list how to’s for target marketing for a fitness center

Saturday, May 22nd, 2010

When it comes to direct marketing, first you must decide who your customers are.

 To do this ask yourself and/or your current members, if your an already established gym, ask  these questions below, to get a picture of what type person you need to target for your marketing instead of just mailing to every address around and hope you get some response. 

To learn every detail of “how to open a 24 hour gym from scratch”, click here

  • where do they live, how far from your gym
  • do they live in an apartment, condo, or house
  • where do they work
  • where do they shop
  • what kind of vehicles do they drive
  • how old are they
  • ratio of male to female members
  • what is there income
  • married or single

The reason i have you ask these questions is because when you go to buy a mailing list to do your mail outs to for postcards,sales letters, ect…, you will be able to choose from all those topics above if you use the right list broker.

for instance, I use INFO USA to purchase from because they allow me to query my chosen area by basically drawing a circle around my place of business.

 3 miles around my gym is the size of area i like because most research shows that of your members will be from up to this distance from your gym. 

In that circle i start to select from, income, married and single, education, health, number of vehicles, ect…

Every time i query something else in that circle, the number of households goes down from the total i started with, and finally at the end of my selections, it gives me a total of qualified prospects they have mailing addresses for.

You get to see on a map, like google earth, that you can get an accurate picture of where you are choosing from.

 I then get a price from the list builder per address.

What I love about INFO USA is that they don’t make you pay a per month subscription, although you can, or make you buy a multi use list, meaning you can only use the mailing list one time and if you want to mail multiple times to those addresses, you have to pay for each time you mail.

If you’re thinking you can buy the list for one use and just use it for multiples anyway, you cant.

The list brokers have what they call seed mailings in each batch they sell you, and the seed people know how many mailings their suppose to get.

If they get more mailings than you paid for, they tell the list broker and you get sued, and believe me, it does happen, the list broker will sue.

INFO USA is the best to buy from in my opinion and dealings.

You can find them at

To learn every detail of “how to open a 24 hour gym from scratch”, click here

Automated motion light switches for your gym or 24 hour fitness center lighting

Saturday, May 22nd, 2010

Automated motion light switches


Automated lighting switches for your gym lighting can save you a great deal on your power bill, but there are some specifics you must know before just buying and hooking them to your lighting.

 Leviton R22-PR150-1LW Infrared Motion Sensing Occupancy Switch

First of all, you can get the switches at your local professional electrical supply company, and while there, tell them your situation and get their advice on what switch will be best for your room size and lighting type.

Learn every detail of how to open a 24 hour fitness center gym at

The motion switches will turn the lights on when it detects motion and off at about 5 minutes for most, but you can get some that stay on for up to 60 minutes.

Motion switches for florescent lighting is more expensive than regular motion switches because florescent lights take more juice to start than just a regular light bulb.

The reason i don’t use motion switches in the big areas of my gym is because the eye on the switch only covers an area of up to 180 degrees and if someone is out of that range, say on a treadmill in the corner for an hour, then the switch would cut the lights off while they were still on the treadmill and they would have to walk back in front of the switch to reactivate the lights.

The motion switch prices range from $12 to over $120 according to what kind of lighting you need it for.

If you have traditional lighting you can use the cheaper kind of switches.

One motion switch should run up to 18 lights without overheating, but there are many different kinds of switches and the cheaper the switch, the less amount of lights it will carry.

Also check with the electrical supply about what size electrical breaker you’ll need for the switch and amount of lights you’ll be running with each switch.

Learn every detail of how to open a 24 hour fitness center gym at

email Shannon at:

Remote IP security cameras for your 24 hour gym or fitness center

Tuesday, May 18th, 2010

Remote IP security cameras


If you want to have a second option for security cameras for your gym, here’s one that allows you to be able to watch whats going on in your gym over any internet connection, through your internet connection, and even on a cell phone with a downloadable app.

The cameras have to have an electrical connection and an internet connection, they have their own IP address, so they don’t use your computers IP address.

Learn every detail of how to open a 24 hour fitness center gym at

I have google android cell phone, and there are a few apps that are very cheap to buy, I think I paid $3.99 for mine, that you download from the app store, the iphone has apps also.

 Then the app, once started ask you for info like the ip address,  admin, and password, that’s on the camera.

Then you can view that camera on your phone or computer. I’m sure you’ve seen some websites that say, “see live view”, like most beach front hotels have now.

One concern I do have with a web cam is that someone can hack into the system and view your webcam in order to rob your business. You wouldn’t want to do like hotels and let anyone have the access info, you only want it for your use for security.

You can buy these cameras anywhere they sell security equipment, just search for “Wireless IP Cameras” or “Remote IP Cameras”.

Here’s a link to a camera on ebay with all the info.

feel free to comment and link back to my post, if you have questions, simply email me shannon

 To learn every detail of “how to open a 24 hour gym from scratch”, click here

and for consulting work i can do for, email me and put gym consulting in the subject line and tell me what your looking to get done, from copywriting ads, to advice on building the gym itself, according to what you want done we can negotiate on price.


Audio Interview “How to open a 24 hour automated gym with door access and gym software system combo”, with maker of Firebug Software Gym door access and EZclub Gym software all in one, Roger Rabbi founder, interviewed by Fitness Marketer, author, and gym consultant Shannon Cook

Wednesday, May 12th, 2010

New Podcast interview includes everything about the 24 hour fitness center access system, EZclub gym software, and exactly how I used this system to transform my gym from 50 members to over 300 in less than 3 months 

 If you own a gym or are thinking of starting a gym, here’s the interview you must listen to below

This system that personally used daily in my gym is the one I also write about in my book “How to start a 24 hour gym from scratch”, to get that book go to

I own this system in my own gym, and with it i saved thousands of dollars on the gym software alone.

Roger Rabbi is the founder of Firebug Software System, a door access, gym software, and security camera system all in one.

Even if you aren’t planning on opening a 24 hour gym, you can use this system for the gym software alone and every gym needs a security camera system.

I wouldn’t dream of opening another gym without an automated system, I try to automate everything from my email system to the lighting in my gym, because i got tired of having to cover for employees not showing up or being sick, now i just have one person working at my gym for 6 hours a day to clean the gym and sign up new members.

I used to have 4 employees and now only have one, saving me over $3,000 a month in labor alone.

My gym membership tripled in only 3 months with the combination of the 24 hour system and the marketing i teach that i actually do in my own gym.

Download it Or Listen live By clicking HERE

Please rate the podcast in ITUNES if you like it.

Shannon Cook is a fitness marketing consultant and gym building consultant, You can reach me at

To learn every detail of “how to open a 24 hour gym from scratch”, click here