Archive for August, 2010

“Making Postcards Look Like An Important Document To Get Them Eyeballed”

Wednesday, August 25th, 2010

“Making Postcards Look Like An Important Document To Get Them Eyeballed”

By: Shannon Cook         Fitness Marketer

               I get all kinds of postcards in the mail about a wide range of subjects from dentist to medicines to gyms, and I always see the picture on the front and throw them away. So when I decided to do my postcards I decided to make them look like there something very important. I had the unfortunate luxury one time of getting a past due notice from the power company, and that red postcard stuck with me when I was trying to figure out how to get my postcards read.



What would you do if you found a past due notice in your mail box, the first thing you do is put it in the “read” stack. Then you open it to find that it’s not a real past due notice for a utility company, but a past due notice on extending your life. With a headline and body copy that keeps them as interested as watching Barack Obama figure out what to say without a teleprompter, or watching George Bush dodge a shoe like a cat being hit with water from a hose.

So, now with the bipartisan politics out of the way, here’s how you go about this scratch and sniff marketing project.

 I start with a red post card stock that tears into 4 postcards. I print ½ the page with my copy on one side and the same copy n the other ½ of the page, this way I can fold the ½ together and tape it so they will have to open it to look inside and the post office only charges me for the small postcard rate.

            Then on one side of the back I use a stamped font that you can download off the net, and I write “Past Due,” to look like a past due power bill, so they will be worried enough to open it and read it, but you must keep the curiosity going inside from the past due that got them to open it to start with. For my mailing list I use Info USA, online, where you can select certain demographics and areas around your facility. I recommend not going more than 3 miles from you facility with any mailing list.         

            For a note: I never use any postcards with a picture on it like a bodybuilder or really fit person, or even a piece of exercise equipment, if you must use a picture make it a unique one and one that directly goes with your message.

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at

            Shannon Cook is the owner on Temple Gym in Northport, Alabama and a fitness marketing consultant, you can view my blog at www.fitnessmarketing.TV or contact Shannon at with questions

Handwritten business cards for your gym or fitness center business

Wednesday, August 25th, 2010

Handwritten business cards for your gym, fitness center, or tanning salon that stand out from your competitors and make the receivers laugh, and hold on to them to show their friends

 I like to be different, so instead of getting tattoos to stand out, i use things that will be memorable, and when it comes to business cards i want people to keep and share my cards with others

whats the best way to do that, being funny  

Being a part time comedian, I love making people laugh, so I decided to give prospects something that is out of the ordinary when it comes to business cards.

Here’s the card I made, its two sided, so they see the fat guy and his BEFORE picture, then the AFTER picture on the other side, but either way they read it they laugh


I wrote this out in about an hour and sent it to my printer and had 250 cards made

Every time I hand them out, I get a laugh and have many people come back to me and ask for more to give to their friends, which is the whole point anyway, isn’t it?

What can you come up with that will make a prospect want to keep your card and show it to others?

My wife tells me some of the fitness marketing copywriting ads I come up with may be offensive to someone, but it always the people that aren’t gonna use my gym anyway, so who cares.

One banner I put up said, “being dead 24 hours a day, or exercising 30 minutes a day, which fits your schedule better?”

Another banner I put up was, “Fat and Ugly? Just want to be ugly? Then visit for the fat loss, and the plastic surgeon for the other?

I had people sending me emails all the time and stopping me and telling me how much they loved the banners, and not one complaint.

Want me to write funny stuff for your ads or cards and even radio and tv commercials?

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at

Shannon cook-  fitness, gym, and tanning salon marketing consultant

Shannon can be reached at