Archive for January, 2011

The 24 hour Automated Gym and Fitness Center Door Access System I use and how to get it from the maker firebug software systems

Sunday, January 23rd, 2011

Firebug software systems is the maker of the 24 hour door access and software system for use in any business or home where you need an automated system, the system I use and many more existing and new gym owners trust.

If your starting a gym, fitness center, or health club, this is the system to use

Below, im also posting the youtube videos of the firebug software gym access system I have installed in my gym

click here for all info about The Firebug Software 24 hour Gym Access System

contact me for more info on the system or any questions and i’ll be happy to help

shannon cook  email:  shannoncook902@gmail.com

 

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

What I learned about customer service from my ex-wife, and How to keep your Gym and Tanning members from Bad Mouthing your gym if and when they cancel their Gym Membership

Sunday, January 16th, 2011

What I learned about customer service from my ex-wife, and How to keep your Gym and Tanning members from Bad Mouthing your gym if and when they cancel their Gym Membership

When it comes to Fitness Center Marketing, this is just as important as any Marketing you can do for your Fitness Center, Gym, or Tanning Salon

So what did my ex-wife teach me about customer service? That some people will never be satisfied, Period! Oh, and never to go into court unless you have a bag full of money and bus full of lawyers, and that means not trying to sue a gym member over a few hundred dollars because it will cost you time, money, and more members than that one.

I know you think your gym and members are different from the one’s you hear about from new members that come in saying “that other gym is pitiful, they suckered me into signing a contract and didn’t tell me so and so”

Then two months later when these same people try to cancel their 1 or 2 year contract at your gym, and you tell them the same thing the other gym told them, they go out and bad mouth your gym.

There are some people you cant satisfy. I know, because I’ve got an ex-wife that would make the devil give his contract up on her soul.

Here’s what I do with someone who breaks their contract or just wants to quit because their unhappy at my gym.

I try to talk to them first and find out why their unhappy. Than I tell them they have a contractual obligation just like with a cell phone company.

If that fails, and I can tell they’re the type that will just cancel a credit card or checking account anyway, then i will tell them to consider their contract cancelled and hope they will return when they decide to join a gym again.

This has never failed to get a positive response, and some have come and rejoined later. But the best part is that the bad mouthing almost stopped.

I do try to make aware to the member at sign up, about our policy about cancelling their membership.

I started putting a cancellation notice on the bottom of our contracts that they have to initial so they cant come in and say, like I’ve heard so many times, “i wasn’t told about the cancellation policy. even though its on the back in all the fine print too.

I don’t like fine print about an important issue, so i have it on there twice so they cant say they didn’t know. Your employees are not going to remember to tell everyone that sign’s up about the cancellation policy, and even if they did, they’ll tell you that they weren’t told.

I know you hard nosed business folks are saying ” the contract plainly states the policy, so i don’t care”, and your right. But I’m just telling you what i have experienced for 8 years now.

I have members come in or call in and all the time saying they haven’t been to the gym in 9 months, and they should not be required to finish their contract out because of that, or they say “I called 2 months ago and left a message on the answering machine saying i wanted to cancel, and your gym is still drafting my account and i want a refund for the past 2 months.”

With these people i have no fear. Tell them to get their contract out and read it again. Of course they say then that they lost their contract. then i tell them I’ll mail them a copy if they like. All the time being nice. Usually this disarms these excuse makers, but sometimes i cancel them if they are the type of people that i spoke of at the beginning of this post.

Nice will get you so much further in life. My ex-wife has much to learn in this area, thank god i cancelled her contract!!!

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

Questions or comments?

email:  shannoncook902@gmail.com

Pro’s and Con’s of personal member security alert system, or 911 pendant, and which one you should you buy when starting a fitness center

Wednesday, January 12th, 2011

Pro’s and Con’s of personal member security alert system, or 911 pendant, and which one you should you buy when starting a fitness center or tanning salon

You can also use this in your fitness center marketing campaigns like I do by stating the safety factor for women and older folks

There are many options out there now that allow your gym members to feel secure when alone in your gym or tanning salon

I’ve seen different kinds of emergency pendants, like the in-wall mounted kind, in gyms like snap fitness and 24 hour fitness. If your like me though, you don’t want a monthly fee for monitoring. There’s only one product I’ve found that you can buy and just plug the base into your phone line  and that’s it. There’s only one button on the pendant and when pressed, the only phone number it knows is 911.

You do have to have a phone line for this to work right though. I had a VOIP router  by T-mobile and it kept interfering with my cable router and that in turn made the pendant keep going dead so I kept having to check it and restart it all the time.

In my gym I use The Guardian 911 pendant

The only one that requires No Monitoring Fees, Service Charges or Contracts ever.

Talk Directly through your pendant to a 911 emergency operator at the push of a button.

The Guardian Alert 911 system is a set – a base station which plugs into the phone jack – and a pendant which is worn by the user.

The system can operate anywhere in and around the home – with the base station plugged into a phone jack in the central part of the home.

The Pendant runs up to a year on a AAA alkaline battery (included). The pendant is splash resistant so it can even be taken into the shower. The Test Button on the bottom of the unit gives an audible confirmation of battery condition. Hold the Test Button in an extra few seconds – and you can confirm that the full system is working.

System Suggested Retail: $199.95.

 

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com
Shannon Cook is a fitness center marketing consultant and owner of 24 hour Temple Gym and Tanning in Northport, Alabama
To contact Shannon for copyrighting and consulting for your gym marketing, email: shannoncook902@gmail.com

My Latest Successful Press Release I wrote about Tim Ferriss’s new book “the four hour body”, and it got the attention of the local news quickly, got my gym noticed, and got some free gym business leads, all because I did one thing, I gave great Information.

Friday, January 7th, 2011

“My Latest Successful Press Release I wrote about Tim Ferriss’s new book “the four hour body”, and it got the attention of the local news quickly, got my gym noticed, and got some free gym business leads, all because I did one thing, I gave great Information”

I didn’t try to push my gym or sell memberships at all when I sent out this press release.

I knew they would see that I really and truly wanted to get this great life changing info out to their readers.

I read Tim Ferriss’s new book “The Four Hour Body” and thought this new way of dieting and exercising would be great for people who think they could never lose their weight and would not want to exercise because they think it takes being in a gym for hours at a time for many days a week.

Tim’s book dispels all that, and so did I

You may not believe that a gym owner would ever tell anyone to stay out of a gym more if they want to lose weight and build more muscle, but in fact its psychological, because they will still have to come to the gym for the tools they need to exercise, I just tell them how they can do it easier.

Here’s the press release that got picked up, and i’m sure it didn’t hurt the sells of  Tim’s book either.

  Temple Gymwww.templegym.tv   902 Union Chapel roadNorthport, AL 35473Phone (205)Email: templegym@comcast.net

Press Release

Contact: Shannon CookPhone: 000000000000Email templegmcast.net FOR IMMEDIATE RELEASE7 A.M. CST, January 1, 2011

 

“Gym Owner actually tells gym members to spend less time in his Gym” 

 

YES, a gym owner said this. “I see people come in all gung ho when they first join the gym only to see them fall off a month later from overdoing it and being so sore they cant move for days, after their first few workouts.

 they think that’s the way they’ll feel after every workout”,and they don’t have to do all that to lose weight and tone up, says Shannon Cook, owner of 24 hour temple gym and tanning salon in Northport, Alabama.

he goes on to tell why you don’t have to become a gym rat to get results

spending 30 minutes 3 to 4 times a week is adequate according to “The Colorado experiment”. a study done in 1973 by creator of nautilus fitness equipment, Arthur Jones, and the same experiment done in 2007 by author of the book “four hour body”, Tim Ferriss. The same formula the gym owner/personal trainer now uses for himself and his clients to send their bodies into ultimate fat burning muscle building shock 

The study states

“High-intensity training is not easy . . . the training sessions are brief, indeed must be brief, but there is an apparently natural inclination on the part of most subjects to hold back.” Most exercises are terminated at a point well below an actual point of muscular failure, then, in an effort to compensate for the reduction intensity, the usual practice is to add more exercise to the program.

However, no amount of additional exercise will compensate for a reduction in the intensity of exercise … and if carried to extremes, which such training frequently is, the subject may actually prevent growth by exceeding the recovery ability of the system”.

What is going to failure? (I.E., REACHING THE POINT WHERE YOU CAN NO LONGER MOVE THE WEIGHT). TIM FERRISS ALSO PERFORMED EVERY REPETITION WITH A 5/5 CADENCE (FIVE SECONDS UP, FIVE SECONDS DOWN) ACCORDING TO HIS BOOK.

Arnold Schwarzenegger made exercising to muscle failure popular, and won a record number of competitions by doing it.

however, Arnold did more than 30 minutes of exercising, but he also wanted to have over 200 pounds of muscle on his frame, most of us just want to be TONED, feel good, and have more energy which can be achieved simply by devoting the 30 minutes you exercise to actual intense exercise.

“I know being a gym owner people will find it hard to believe that i’m telling them to spend less time in my gym, but i’d be doing them a disservice by telling them to spend 2 hours per session in here and get burnt out, people don’t have that amount of time these days shannon cook says”, but having a 24 hour fully automated Gym and Tanning Salon makes it easier for gym goers to have all access to the Tools they will need to accomplish any physical goal.

END.

Shannon Cook is a fitness marketing business consultant and can be reached at shannoncook902@gmail.com  for questions or comments.

Website: www.templegym.tv

That’s the exact layout for my press release. always give the reporter or editor good information that they and their readers need to know, and you’ll get free publicity for your fitness center or gym.  this is how I get a lot of my marketing done for free.

If you’d like Shannon to write your press release contact him at shannoncook902@gmail.com

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

Mistake I MAY have made in getting rid of a problem causing gym member

Tuesday, January 4th, 2011

Mistake I may have made in getting rid of a problem causing gym member

I woke early one morning by a phone call from my gym manager saying i needed to come in soon and call this lady about a guy that scared her really bad the night before.

I got to the gym and called her and she began to tell me about what she called a “perv” she had seen the night before in the gym while working out , but she said she knew the guy through her dad that owned a business a few years before and this guy worked for her dad.

she said this guy used to always act like a perv and when he saw her in the gym he started harassing her and cussing to her about sex and other things, i should tell you that we are a christian gym, not pushy, but people know we don’t allow cussing in there. we just have a few christian symbols around and prayer boxes. so this guy knew better

then she said she went to the gym locker room to get her clothes and leave because she had enough of his asking her to go out and get drinks after she told him repeatedly she was married.

when she came out of the gym locker room and started to walk for the door, he yelled her name across the gym and while he was laying on a bench, he grabbed his private through his shorts and shook it at her.

I have a camera system and reviewed it and saw him talking to her but couldnt see him grab himself, but he was laying on the bench like she said, but the angle of the benches view was blocked by a cable machine.

my manager then told me about two more women he said were harassed by this man. he kept asking them out and they had to tell him many times that they were married and his response was to tell them “married people need to eat too”.

It didn’t look like this guy was getting the hint did it?

We’ll I talked to my wife and she agreed that if he was doing that then the only choice we had was to cancel his membership and refund some of his money.

Here’s where i MAY have made a mistake by jumping the gun before i called the other women involved to get their story.

Before i called him i asked my wife what i needed to say because i’m not very diplomatic with words.

Here’s what the conversation would have sounded like from my mind to my mouth:

Hi *****, i have had women telling me your hounding them like its spring break in high school, and they say your a pervert. I’m canceling your membership and refunding your last months dues, don’t come back or you’ll be arrested, bye.

Now here’s what the conversation sounded like from my wife’s mouth then from mine:

Hi *******, this is ****** at the gym. I hate to have to make this call, but i have had quite a few complaints from women members saying your harassing them and frankly, they are kind of fearful because your coming on too strong. I have no choice but to cancel your membership and refund your last months dues. I really don’t want to do this but have no choice, i hope you understand, i know you probably didn’t realize that you were doing it, I’m sure you were trying to be nice but it was taken wrong, but i cant have someone in here that uses foul language and makes gesture like that, it sends a bad message to our members that that’s acceptable, I’m very sorry, i wish you the best.

Doesn’t that sound better?

He was very apologetic about the incident, and got very emotional, but accepted the outcome graciously.

Then the mistake MAY have happened. One of the ladies that my manager told me accused the guy of hitting on called my wife and said the guys friend called her and asked if he offended her in any way by asking her out. She told my wife that he did ask her out but after she told him she was married he respected her and never mentioned it again.

My manager told me a different story, he said the lady said he wouldn’t quit bothering her. Then there was one more lady my gym manager said he saw the guy approach and he said something to her and she got off the bike she was on and left the gym.

I didn’t talk to the third lady, my manager said he didn’t know her name and hasn’t seen her since that incident.

The guys workout partner came in that afternoon and wanted to talk with me and my wife. he said he wanted to cancel because his friend was his workout partner and he was going to have to go with him to another gym, and he wanted to tell us that he was there the night before when the incident happened.

He said there was two sides to this story, which i pretty much knew but with two other ladies having issues also, it confirmed what needed to be done, or did it?

He said he didn’t think we knew it but the woman and the guy actually had a affair going on a few years back and the guy was trying to ask her out because he thought they might hook back up. he said the woman didn’t seem offended at all, she was joking back with him. he said the guy does act like a teenager about women sometimes, but it wasn’t like she said it was.

I told him if the guy would have done this outside the  gym it would be of no concern to me, but he did it in the gym, and i couldn’t have him doing stuff like and talking like that in my gym.

He understood, but he cancelled anyway, and i had to write a $450 refund check because he paid up front, i could have told him no and made him honor his contract, but i cant do that to anyone. Never make someone stay or pay for a service they don’t want in a case like this, they’ll talk bad about you and you WILL lose business i promise.

Then there’s 2 more members that joined because of him and they now will quit they said. so after talking to the other lady that said she wasn’t offended like my ,manager said, i now believe the first woman may have exaggerated a lot to get back at an old flame, and i think this because she left out the key piece of evidence that they had an affair, and she said that he was always a pervert from the time she met him, but she had an affair with him anyway. It doesn’t add up.

He was, in the end hitting on all the women in the gym it seems. I believe i did the right thing, but just as with George W Bush’s decisions, i guess history will have to decide if i did the right thing. I just guess i’ll have to hope mine turns out to be the Ronald Regan Decisions.

The point of this true story. Wait and interview all persons involved before making any rash decisions.

Shannon Cook can be reached at shannoncook902@gmail.com

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com