Another marketing guy, Curtis Mock, told me about getting Gift Cards for my fitness center to add another revenue stream to the gym and offer customers who are looking for gifts for friends and family, a unique way to give a gift card instead of Gift Certificates.
Curtis was right, and I like to give credit where credit is due, that’s what I do here at this website, I don’t act like I came up with everything Ido that works for marketing my fitness center and others I do consulting for.
Curtis Mock also has a great web show called Fitness Business Television. I highly recommend you check it out at www.fitbiz.tv
So after I got my Fitness Gift Cards I started offering them at a discount like 1/2 off for special occasions but mostly selling them at face value of $165 which is good for a 3 month single membership or 2 months family membership to my 24 hour gym and tanning salon. You can do the face value of the cards in many ways but I like to use them at an exact price of 3 months membership because its easier for me to keep up with them in my Gym Software System by Firebug Software.
I am a consultant to and Helped Will Herring #54 line backer for the New Orleans Saints NFL team , open his Gym in Auburn Alabama called Herring Fitness 24 hour Fully Automated Gym.
I got him to get the gift cards also, and he just did the face value at $100 good towards a membership which is fine too, you can see some of the specials I have him run on his website at www.herringfitness.com . I also have Will do email subscribers only specials which I do also to my email list. You can see how I have my gift cards for sale on my website at www.templegym.tv , I have great success in getting subscribers with the email sign up form on my website that says in the form that if they subscribe they will get email only specials.
The thing I found out about gift cards is the same thing most retailers know. That is there’s a lot of people that will buy but never cash the cards in, and you basically come out keeping the money for no service, which is good but I like to have them coming in so they will most likely continue using the gym and become regular members.
I also give a large amount of gift cards away to those I can tell will actually use a membership and hopefully will bring in friends, which most will. I always keep them with me, I have a knack for reading people that will appreciate and use the gift cards, and will spread the word about my gym to all their friends and family.
Can you imagine someone giving you a $165 gift card for anything, and it being real and valuable. They cant believe it most of the time, I made sure to have my website address and info on the back of the gift card so they can go to my website and see for themselves.
Will Herring is experimenting now with giving away some cards, he is reluctant to begin with, but like the 30 day guarantee I got him to give at him gym, he will see it works just like the trust the 30 day guarantee builds by just offering it.
I also do one major thing that Will Herring is just starting to do now. When a new member signs up at my gym or his, I send out a thank you letter, along with how the gym operates in case there’s no one there when they come in, being that we are a 24 Hour Fully Automated Fitness Center. Along with that letter I send out a free gift card included in every envelope. But the catch is they cant use the cards for their current membership, they must give them away to anyone that isn’t a member.
I have more success with this one fitness marketing tactic, than almost any other I use.
The next tactic is to sell the gift cards at a great discount, say my $165 card for two for one or even three for one.
Believe me it they will pay for themselves and bring in more people than just about another way of using fitness gift cards to market with.
I don’t make a dime from selling the gift cards, I like the cards because they work ,and Curtis is a stand up guy and great at what he does, so I recommend if you are in the market for fitness gift cards, visit his website at www.fitnessgiftcards.com and get your art work started today and pick your colors and raised letter option and the magnetic strip option on the back so they look authentic. they will ship them to you within about 2 weeks most of the time.
Look at mine on my website and copy some info if you wish, but the robot logo is mine and cant be copied without my consent, but I will license it out if your interested. the website to view my gift cards is www.templegym.tv. then search gift cards.
Also if you like the website I use I can build you a fitness center website for your gym. A website for your gym that will in most cases will pull way more prospects than your competitors site.
Websites i like to use are a template videos, aweber email contact form,stats tracker,seo friendly, everything you need to crush your gym competition. Simply contact me with any questions and I can get a estimate to you, i use a template for most of the gyms I open and they end up drawing more traffic than all the competition combined like I do and Will Herring does also in his town.
Don’t believe me? I have stats of exactly how many visitors come to all my gym websites including Will Herring’s
I charge a set rate , but add on’s are extra like the video. If you shoot the video and post it to YouTube, I can simply install it into the site and maximize the keywords for that video so it will be found when searching for your gym because google loves videos now.
let me know if I can do anything for you, and god bless! Shannon Cook consultant to the fitness industry, email: firstname.lastname@example.org
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