Archive for the ‘Audio’ Category

New Gym Radio Ad examples along with audio, written by Shannon Cook

Wednesday, May 28th, 2014

When it comes to Gym Radio Ads I like to make them funny so I get and keep attention of my listeners, plus me being a part time stand up comedian I like to be funny if at all possible.

I have posted some of my other ads on the site already but here’s my latest fitness radio ads. I basically wrote them off the “most interesting man in the world” idea but made them “the most interesting man in the gym” premise.

Here they are:
temple gym 15sec jumps rope 1-10
temple gym 15 sec spot him mix 1-10-14
temple gym – 15- mix-bear

I had a great response through my website visits from these gym ads. I had a jump of over 40 visits a day on the days I ran these. Any time you run any kind of fitness marketing campaign you need to figure out a way to measure what the response is so you know if it works.

I’ve ran ads that only got a few responses one day then rotated another ad every other day and compared the two, when I got double and quadruple the other ad, then I knew what not to waste money on.

Shannon Cook is the owner of Temple Gym in Tuscaloosa Alabama, the website , an AD copywriter, consultant for opening, marketing, and converting fitness centers into 24 hour gyms, and the author of “How to start and market a 24 hour fitness center from scratch or convert your gym into a 24 hour gym”. Get the book at
contact Shannon at

Video Interview with NFL player Will Herring on How to Open a Gym or Convert a Gym into a 24 Hour Fitness Center using the Firebug Gym Software and Door Access and Security System

Saturday, December 31st, 2011

Video Interview with NFL player Will Herring about how he opened his gym from scratch and  how he decided to make his gym a 24 Hour Fitness Center

In this video Will talks about his experience’s with the system and opening a gym form scratch.

Want to know what kind of door access and software systems Fitness Centers like Snap Fitness, Anytime Fitness, and 24 hour Fitness use to automate their gyms? Here’s a complete system I use at my gym, Temple Gym, and I recommend my clients use to automate their gyms. It’s a complete system that comes with door access, gym software, and security system.
Shannon Cook of interviews Will Herring, New Orleans Saints Player #54, about the 24 hour gym access system (firebug software system) and how he used the book, “HOW TO OPEN A GYM OR CONVERT A GYM INTO A 24 HOUR GYM”, available at to open his gym, Herring Fitness 24 hour gym in Auburn Alabama. Shannon owns Temple Gym in Tuscaloosa Alabama

contact shannon at

Audio Interview “How to open a 24 hour automated gym with door access and gym software system combo”, with maker of Firebug Software Gym door access and EZclub Gym software all in one, Roger Rabbi founder, interviewed by Fitness Marketer, author, and gym consultant Shannon Cook

Wednesday, May 12th, 2010

New Podcast interview includes everything about the 24 hour fitness center access system, EZclub gym software, and exactly how I used this system to transform my gym from 50 members to over 300 in less than 3 months 

 If you own a gym or are thinking of starting a gym, here’s the interview you must listen to below

This system that personally used daily in my gym is the one I also write about in my book “How to start a 24 hour gym from scratch”, to get that book go to

I own this system in my own gym, and with it i saved thousands of dollars on the gym software alone.

Roger Rabbi is the founder of Firebug Software System, a door access, gym software, and security camera system all in one.

Even if you aren’t planning on opening a 24 hour gym, you can use this system for the gym software alone and every gym needs a security camera system.

I wouldn’t dream of opening another gym without an automated system, I try to automate everything from my email system to the lighting in my gym, because i got tired of having to cover for employees not showing up or being sick, now i just have one person working at my gym for 6 hours a day to clean the gym and sign up new members.

I used to have 4 employees and now only have one, saving me over $3,000 a month in labor alone.

My gym membership tripled in only 3 months with the combination of the 24 hour system and the marketing i teach that i actually do in my own gym.

Download it Or Listen live By clicking HERE

Please rate the podcast in ITUNES if you like it.

Shannon Cook is a fitness marketing consultant and gym building consultant, You can reach me at

To learn every detail of “how to open a 24 hour gym from scratch”, click here 

Claude Hopkins who lived in the late 1800’s to mid 1900’s, was the worlds greatest copywriter, who wrote two books, which i have available in audio book on CD,on how to market, write copy, and test any product or service. the books are called “My Life in Advertising” and “Scientific Advertising”.

Wednesday, June 24th, 2009

Claude Hopkins picture

How I took my Gym from 60 members to over 300 in less than 60 days , when the previous 4 years I never sighed up more that 10 people a year. All from learning from this one man about Copywriting, and it works for any type business. The Man was Claude Hopkins. a early 1900’s ad writer whom I think invented copywriting and especially the first ever books on the subject, the first is a how to book, and the other is a autobiography of his life in advertising. the first book is fairly easily found on audio, but i was luckily enough to find the other book on audio and you cant hardly find it even in paperback, much less the audiobook. I have both available on CD.

Learn How to market and write ads from the First and Greatest copywriters of the 20th century in two books he wrote for the companies he worked for to teach how to market, to the marketing departments of those companies because he was drawing in 20 times more business than all his co-workers combined.

Claude Hopkins, , was the world’s greatest copywriter, he turned every company he worked for around, such as Slitz Beer Company, who was in last place among big beer companies back then, after he did the marketing that he teaches in these books, the Slitz Beer Company was number 1 within 6 months of starting his advertising ads. He wrote two books, which I have available in audio book on CD’s, on how to market, write sales copy, and test any product or service. The books are called “My Life in Advertising” and “Scientific Advertising”.

Claude C. Hopkins (1866-1932) He worked for companies like Bissell Carpet Sweeper Company, Swift & Company, Dr. Shoop’s patent medicine company, and Slitz Beer Company At the age of 41, he was hired by Albert Lasker, owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling

In 1900 he once wrote ads for an electric car company (yes they had electric cars then, in fact there were more electric cars made then, then there were gasoline because electricity was figured out in motors before gas was.) that brought in so many orders that they started making too many cars too quickly and the craftsmanship got shotty and put them out of business.

He only wrote 2 books and I have both on Audio CD, I have not found the Audio book “My life in advertising” anywhere else on CD, You can get it in book form other places though.

These rare books on audio are the reason I learned copywriting for my gym business. If you have any desire to learn copywriting whatsoever and take your company to the top of your category, you must get these audio books.

Scientific Advertising was published in 1923

My Life in Advertising was published in 1917

My Story: when I opened my gym in November 3, 2003 I acquired 80 members, by the end of four years I was down to 60 members, so I learned marketing from the greatest copywriter I could find. His name was Claude Hopkins. I read his books and I listen to his books and I studied all of his ads that he had written.

In February of 2008 I use the knowledge I gained from these two audio books and a PDF copy of the ads I have to write my own press releases and radio ads, and within one month I had doubled my membership, and within three months I had tripled my membership.

Anyone who owns their own business needs to oversee their marketing, by this I mean it’s okay to have someone write your materials, but you as the business owner know your business better than anyone, that’s why I say you need to oversee the marketing of your own business.

These books will teach you everything from writing ads, to testing ads, and how to get in the mind of your customer or prospect.

What you get:

• “my life in advertising” audio book CD

• “scientific advertising” audio book CD

• PDF files on a CD of Claude Hopkins ads that he wrote.

Cost: You get all this mailed directly to you for the cost of $47 shipping included in the continental 48 states

How you order:

• Pay by Pay Pal (email me and I’ll send you the email address to send the money to for a safe transaction)

• Pay by Mail: send check or money order to

Shannon Cook

7701 stormy lane

Northport, AL 35473

• Pay By Credit Card over the phone: email me at with the title “Pay for Claude Hopkins over phone” and I’ll send you the phone# to call to do so.

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at