Archive for the ‘Convert your Gym into a 24 hour automated Gym’ Category

How I lowered my Fitness Center’s power bill from $1,980 a month to under $1,000 with the help of the Power Company

Thursday, January 26th, 2012

Fitness Center Marketing won’t help you much if  your power bills are sucking every dollar out of our profit. There are many things you probably don’t think about that can lower your Gym power bills

by: Shannon Cook, Fitness Marketing Consltant and expert in How to open a 24 Hour Gym

Yes the power company will come to your business and help you find ways to lower your power bill for your gym business like they did for me.

The summer’s in Alabama are as hot as a blistered butt rash and my power bill almost doubled. I did everything I could think of to lower it like insulating the ceilings and making sure the air conditioner was maintained, but the air conditioner runs non stop when its 110 degrees outside.

The power company sent out an employee to do a power audit for me. He told me I could combine the 6 power meters into 2 and save $50 per meter because they charge $50 per meter plus power usage, which i did not know. I saved $200 per month just by doing that one thing.

Then he went through my gym. He told me to turn the water heaters down to 115 to 125 degrees to keep them  from working so hard to heat water to a high temp.

Then we looked at my lighting. He recommended i take the old strip lighting out that required T-12 bulbs and install the new energy efficient T-8 lights. Actually I had 28 lights to begin with, but with the light output of the new T-8 bulbs, I only have 13 now, and it puts out way more light and the ballast that run the bulbs are about 1/4 the size of the old ballast and don’t even get hot like the old ballast. If you have an acoustical ceiling with lay in lights, then you can get the new lay in lights with the T-8 small bulbs, or you can get a T-8 conversion kit for the old lights if you want to but it’s about as difficult as being married to my ex-wife to install. I also recommend getting the daylight type of bulbs because they are brighter and put off a better quality of light.

Then the guy suggested I install motion switches for all lighting. Here is where I went through hell backwards with gasoline underwear on. I wanted good switches that were easy to set and worked even if members were 50′ across the gym. I ordered the best motion activated light switches amazon offered, which was about $60 apiece.

Well, needless to say, I spent hours upon hours trying to set them to work right. I turned the setting a tiny bit to make it stay on for a few more minutes extra, but they wouldn’t come on at all then. I have about 6 switches all together so you can see how frustrating this was. I finally went to Lowe’s and got a $20 motion switch and put one in. It worked perfect and was easy to set for the correct 15 minute time limit I needed in the main gym area. The bathrooms and child play room have 5 minute time limits. Time limits meaning if their is no motion detected for the set time, then it goes off, but when motion is detected it automatically comes on.

Just note that if your going to buy a switch make sure it isn’t “auto off, manual on”, because it will not come on automatically, you have to press it on which defeats the purpose.

All these power saving changes made a tremendous difference in my overall power bill.

Make sure your ceiling is insulated with the correct amount of insulation also. if you have a drop ceiling or acoustical ceiling, then make sure the insulation is laying correctly and not scattered like a wasp nest in a tornado.

To buy the guide on How to Open a 24 Hour Fitness Center from scratch or convert your Gym into a 24 Hour Gym, go to www.how2ownagym.com

To contact Shannon Cook about Fitness Center Marketing Consulting or writing ads for your gym, email: shannoncook902@gmail.com

Video Interview with NFL player Will Herring on How to Open a Gym or Convert a Gym into a 24 Hour Fitness Center using the Firebug Gym Software and Door Access and Security System

Saturday, December 31st, 2011

Video Interview with NFL player Will Herring about how he opened his gym from scratch and  how he decided to make his gym a 24 Hour Fitness Center

In this video Will talks about his experience’s with the system and opening a gym form scratch.

Want to know what kind of door access and software systems Fitness Centers like Snap Fitness, Anytime Fitness, and 24 hour Fitness use to automate their gyms? Here’s a complete system I use at my gym, Temple Gym, and I recommend my clients use to automate their gyms. It’s a complete system that comes with door access, gym software, and security system.
Shannon Cook of www.fitnessmarketing.tv interviews Will Herring, New Orleans Saints Player #54, about the 24 hour gym access system (firebug software system) and how he used the book, “HOW TO OPEN A GYM OR CONVERT A GYM INTO A 24 HOUR GYM”, available at www.how2ownagym.com to open his gym, Herring Fitness 24 hour gym in Auburn Alabama. Shannon owns Temple Gym in Tuscaloosa Alabama www.templegym.tv

contact shannon at shannoncook902@gmail.com

The best way to sell Fitness Gift Cards for your Fitness Center and where to get Gift Cards for your gym

Monday, December 19th, 2011

Another marketing guy, Curtis Mock, told me about getting Gift Cards for my fitness center to add another revenue stream to the gym and offer customers who are looking for gifts for friends and family, a unique way to give a gift card instead of Gift Certificates.

Curtis was right, and I like to give credit where credit is due, that’s what I do here at this website, I don’t act like I came up with everything Ido that works for marketing my fitness center and others I do consulting for.

Curtis Mock also has a great web show called Fitness Business Television. I highly recommend you check it out at www.fitbiz.tv

So after I got my Fitness Gift Cards I started offering them at a discount like 1/2 off for special occasions but mostly selling them at face value of $165 which is good for a 3 month single membership or 2 months family membership to my 24 hour gym and tanning salon. You can do the face value of the cards in many ways but I like to use them at an exact price of 3 months membership because its easier for me to keep up with them in my Gym Software System by Firebug Software.

I am a consultant to and Helped Will Herring #54 line backer for the New Orleans Saints NFL team , open his Gym in Auburn Alabama called Herring Fitness 24 hour Fully Automated Gym.

 I got him to get the gift cards also, and he just did the face value at $100 good towards a membership which is fine too, you can see some of the specials I have him run on his website at www.herringfitness.com . I also have Will do email subscribers only specials which I do also to my email list. You can see how I have my gift cards for sale on my website at www.templegym.tv , I have great success in getting subscribers with the email sign up form on my website that says in the form that if they subscribe they will get email only specials. 

The thing I found out about gift cards is the same thing most retailers know. That is there’s a lot of people that will buy but never cash the cards in, and you basically come out keeping the money for no service, which is good but I like to have them coming in so they will most likely continue using the gym and become regular members.

I also give a large amount of gift cards away to those I can tell will actually use a membership and hopefully will bring in friends, which most will. I always keep them with me, I have a knack for reading people that will appreciate and use the gift cards, and will spread the word about my gym to all their friends and family.

Can you imagine someone giving you a $165 gift card for anything, and it being real and valuable. They cant believe it most of the time, I made sure to have my website address and info on the back of the gift card so they can go to my website and see for themselves.

Will Herring is experimenting now with giving away some cards, he is reluctant to begin with, but like the 30 day guarantee I got him to give at him gym, he will see it works just like the trust the 30 day guarantee builds by just offering it.

I also do one major thing that Will Herring is just starting to do now. When a new member signs up at my gym or his, I send out a thank you letter, along with how the gym operates in case there’s no one there when they come in, being that we are a 24 Hour Fully Automated Fitness Center. Along with that letter I send out a free gift card included in every envelope. But the catch is they cant use the cards for their current membership, they must give them away to anyone that isn’t a member.

I have more success with this one fitness marketing tactic, than almost any other I use.

The next tactic is to sell the gift cards at a great discount, say my $165 card for two for one or even three for one.

Believe me it they will pay for themselves and bring in more people than just about another way of using fitness gift cards to market with.

 I don’t make a dime from selling the gift cards, I like the cards because they work ,and Curtis is a stand up guy and great at what he does, so I recommend if you are in the market for fitness gift cards, visit his website at www.fitnessgiftcards.com and get your art work started today and pick your colors and raised letter option and the magnetic strip option on the back so they look authentic. they will ship them to you within about 2 weeks most of the time.

Look at mine on my website and copy some info if you wish, but the robot logo is mine and cant be copied without my consent, but I will license it out if your interested. the website to view my gift cards is www.templegym.tv. then search gift cards.

Also if you like the website I use I can build you a fitness center website for your gym. A website for your gym that will in most cases will pull way more prospects than your competitors site.

Websites i like to use are a template videos, aweber email contact form,stats tracker,seo friendly, everything you need to crush your gym competition. Simply contact me with any questions and I can get a estimate to you, i use a template for most of the gyms I open and they end up drawing more traffic than all the competition combined like I do and Will Herring does also in his town.

Don’t believe me? I have stats of exactly how many visitors come to all my gym websites including Will Herring’s

I charge a set rate , but add on’s are extra like the video. If you shoot the video and post it to YouTube, I can simply install it into the site and maximize the keywords for that video so it will be found when searching for your gym because google loves videos now.

let me know if I can do anything for you, and god bless!  Shannon Cook  consultant to the fitness industry, email: shannoncook902@gmail.com

The 24 hour Automated Gym and Fitness Center Door Access System I use and how to get it from the maker firebug software systems

Sunday, January 23rd, 2011

Firebug software systems is the maker of the 24 hour door access and software system for use in any business or home where you need an automated system, the system I use and many more existing and new gym owners trust.

If your starting a gym, fitness center, or health club, this is the system to use

Below, im also posting the youtube videos of the firebug software gym access system I have installed in my gym

click here for all info about The Firebug Software 24 hour Gym Access System

contact me for more info on the system or any questions and i’ll be happy to help

shannon cook  email:  shannoncook902@gmail.com

 

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

Remote IP security cameras for your 24 hour gym or fitness center

Tuesday, May 18th, 2010

Remote IP security cameras

 

If you want to have a second option for security cameras for your gym, here’s one that allows you to be able to watch whats going on in your gym over any internet connection, through your internet connection, and even on a cell phone with a downloadable app.

The cameras have to have an electrical connection and an internet connection, they have their own IP address, so they don’t use your computers IP address.

Learn every detail of how to open a 24 hour fitness center gym at www.how2ownagym.com

I have google android cell phone, and there are a few apps that are very cheap to buy, I think I paid $3.99 for mine, that you download from the app store, the iphone has apps also.

 Then the app, once started ask you for info like the ip address,  admin, and password, that’s on the camera.

Then you can view that camera on your phone or computer. I’m sure you’ve seen some websites that say, “see live view”, like most beach front hotels have now.

One concern I do have with a web cam is that someone can hack into the system and view your webcam in order to rob your business. You wouldn’t want to do like hotels and let anyone have the access info, you only want it for your use for security.

You can buy these cameras anywhere they sell security equipment, just search for “Wireless IP Cameras” or “Remote IP Cameras”.

Here’s a link to a camera on ebay with all the info.

http://cgi.ebay.com/Waterproof-Outdoor-24-LED-Wireless-IP-Wi-Fi-IR-Camera_W0QQitemZ320488874270QQcmdZViewItemQQptZLH_DefaultDomain_0?hash=item4a9ea0211e

feel free to comment and link back to my post, if you have questions, simply email me shannon atshannoncook902@gmail.com

 To learn every detail of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

and for consulting work i can do for, email me and put gym consulting in the subject line and tell me what your looking to get done, from copywriting ads, to advice on building the gym itself, according to what you want done we can negotiate on price.