Archive for the ‘Fitness Equipment’ Category

How to Start and/or Build a 24 hour Fully Automated Fitness Center, Gym, or Health Club from scratch, including quality exercise equipment, tanning beds, gym software, 24 hour access system, security system, and office equipment, just like I did

Tuesday, March 2nd, 2010

How to Start and/or Build a 24 hour Fully Automated Fitness Center, Gym, or Health Club from scratch, including quality exercise equipment, tanning beds, gym software, 24 hour access system, security system, and office equipment, just like I did

Learn from Shannon C. Cook, a current gym owner, general contractor, commercial building landlord, and Fitness Marketing Expert, how to go from your IDEA to the Grand Opening of your Fitness Center.

Also, how to convert an existing gym into a 24 hour fitness center by installing a 24 hour automated door access system, 911 system, and security cameras, and if that’s not enough, the gym door access system comes with a gym and fitness center management software system

 I’m so positive you will know everything about how to start a gym form scratch after reading this book, that i’m giving you 182.5 days, that’s 6 months to try it, and if you dont like it, return it for a full refund

Why listen to me?

Because I did everything wrong before I did anything right, but fortunately I stuck with it and found some very successful businessmen to guide me, and innovated by turning my gym into a 24 hour fully automated gym, then spent over $15,000 to learn marketing the old fashioned way.

 Here’s what you’ll learn:

HOW TO:

  • Research and Decide what kind of gym you want to open, from a 24 hour automated fitness center like the very popular 24 hour fitness and snap fitness, to a womens only gym     
  • Incorporating or LLC?
  • Partnerships 
  • Franchise
  • Buy an Existing Club
  • Business Plan and Executive Summary
  •  Writing the Plan  
  •  Funding your Start up                                            
  •  Accounting for every dollar, for success             
  •  Naming your Gym   
  •  Becoming a Spy                                                     
  •  Location, Location, Location   
  •  Electrical
  •  Lighting 
  •  Air Conditioner and Heat Electrical needs           
  • Cable or Satellite hook up                                     
  • Phone service                                                         
  • Negotiating the Lease                                             
  • Choosing signage for Marketing your Gym          
  • Painting the interior of your gym                           
  • Insurance
  • Plans Drawn up for the building                            
  • The Build out                                                           
  • Getting the Permit for the Build out                       
  • Mirrors
  • Gym Equipment                                                      
  • Parts for gym equipment                                        
  • Flooring
  • Pro Shop Vendors                                                    
  • Office Equipment                                                      
  • Security System                                                        
  • Automated Door Access System                            
  • Gym Management Software                                      
  • Energy Efficiency in your building                          
  • Motion Switches for Lighting                                   
  • Ceiling Fans                                                               
  • Sound Systems and Cardio Theaters                     
  • Electronic Funds Transfer, (EFT) Bank Draft           
  • Accepting Credit Cards                                             
  • Childcare   
  • Waivers
  • Hiring Employees                                                      
  • Hiring Personal Trainers                                           
  • WIFI for members to use                                          
  • Lockers for your locker room                                  
  • Press Release Writing                                               
  • Marketing Checklist                                                  
  • Email Marketing                                                          
  • Website for your gym                                                
  • Google Adwords                                                        
  • The Grand Opening                                                   
  • Mailing List Companies                                             
  • Social Networking 

 

If you want to know all the wrong things I did, here they are some.

  • When I opened I picked the wrong location
  •  used the wrong subcontractors
  •  bought exercise equipment from the wrong people and also bought the wrong equipment
  •  finished my concrete floor with too little sealer
  •  painted some rooms the wrong colors for the right psychological effect (which you’ll learn)    
  • Made the tanning bed rooms too small
  • Offered childcare when I wasn’t set up for it correctly
  • Hired the wrong employees
  • Hired the wrong personal trainers
  • Installed the wrong size air conditioner
  • Signed contracts for phone lines that I could have negotiated for a lot less
  • Used the wrong lighting
  • Got sued for $190,000 because of a contract that really didn’t exist (here’s where I made the biggest mistake in believing lady justice is blind, really justice has one eye open, and she’s looking for $$$ not justice), so learn what not to do.

I then turned my business around completely and figured out on my own what no one else would tell me, and I don’t blame them, after all, they learned the way I did.

 182.5 Day/6 month Unlimited Guarantee!!!

Anyone who has a dream of opening a business, and won’t invest in researching the in’s and out’s before going into it, doesn’t deserve to be in business, and probably won’t be for long anyway!!!

Over 175 pages, Instantly downloadable ebook now for only $39.99

How to Double or Triple your gym, health club, or fitness centers memberships for the new year?

Friday, January 2nd, 2009

“How to Double your gym, health club, or fitness centers memberships for the new year?”

It can be done! I did it last year, and even tripled my memberships in less than 3 months.

To learn every deatil of ”how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

The tactics I used are not used by any other gym,health club, or fitness center around as far as i know. I know that in my city, the other gyms have laughed at some of the marketing tricks i use, but I don’t care, especially when my gym marketing tactics allowed me to increase my gym membership rates from $25 month to $45 month and tripled my membership base at the same time.

How did I do it?
I have over thirty articles that you can search on my site for free by going to the site and typing in a phrase in the white box in the upper right hand section and hit enter, that has a lot of the things i used to do all this but, you can get one on one consulting over the phone or the net through “skype” for the very small sum of $125 for an hour. You will no doubt get 10 times more than what it cost by being able to ask me any questions you have and learn from my many thousands of dollars of mistakes and the right moves i made also.

I will only be offering this price for a short while because i have been bombarded with so many request for consulting for free that i am trying to write my course on gym marketing to offer to the public and that will take all my time up and i will have to stop consulting for a while.

for consulting contact me at fitnessmarketing@comcast.net

To learn every deatil of ”how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

please be sure to subscribe to the form on my site to get automatic updates.

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

Write golf fitness or Bowling fitness marketing sales copy for your gym,fitness center, or health club to attract a different member types

Tuesday, December 9th, 2008

Write golf fitness or Bowling fitness sales copy for your gym,fitness center, or health club to attract a different member types

If your looking to attract different types of members that normally don’t think they can benefit from a gym membership, look into marketing to the highly profitable niche’s such as Golf Fitness, or Bowling Fitness or any other unmarketed niche no one else thinks of, and advertise to them.

Start off with a headline like “Shave 2 strokes off your next game of Golf by exercising those particular muscles responsible for your Golf swing while improving concentration”

You can see how marketing to a unmarketed niche can bring in members you would never see otherwise. But make sure the sales copy is great, or you won’t catch their attention.

hope this helps. please post questions or comments.

Shannon Cook can be hired to write your advertisments by contacting fitnessmarketing@comcast.net

I spent many thousands of dollars to learn what i know about marketing, and now know that there is info available to the fitness business industry that concentrates only on the getting and retaining members. here is one excellent product to learn from that helps tremendously without learning everything about marketing like i did, especially if you don’t have much time and only want to learn the gym business marketing part. here’s the product: Click Here!

Neon and LED must have Fitness Center, Gym,Health Club Business Signage

Thursday, November 27th, 2008

Neon must have Fitness Center, Gym,Health Club Business Signage

Click Here for Neon signs

If you want to attract business these days, you must do anything possible to catch prospects attention.

When i put my Open 24 Hours neon sign up for my gym, I got immediate results.

No matter what kind of gym you own, you cant afford NOT to have all the signage possible.

I increased my gym traffic by 15% just because of the neon sign i put up. People started coming in saying they didn’t know we were open 24 hours because of lack of cars in the parking lot at late night. I also added a blinker to my sign that really got attention.

The company above supplies great long lasting NEON and LED signs, please visit their site

Clayton, a Gym Manager ask, I am currently looking to own the health club that i currently manage, it is not 24 hour but I would like it to be do you have any suggestions on companies or specific systems that I should look for that are not to expensive?

Friday, November 21st, 2008

Clayton, a Gym Manager ask, I am currently looking to own the health club that i currently manage, it is not 24 hour automated gym but I would like it to be do you have any suggestions on companies or specific systems that I should look for that are not to expensive?

 

Hi Clayton, this is shannon cook
 
If your going to install a magnetized system i would look up HID ENTRYPROX door access system. Get their phone number and call them and speak to someone about the system and be sure to ask them about a computer software called EDGE that works with the door access system.
 
The reason i say call the access system guy direct instead of just relying on ADT or another installer, is because of the terible expierence i had with the ADT people not knowing anything about the system, and i still dont have a computer system installed because of the difficulty installing it now that i have everything up and going.
 
Subscribe to my feed on the site and also Read my other post on ADT and it will tell you more of the issues i had and also tell you what to do to research and have everything together when ADT shows up to give you the estimate.
 
Be sure to get Them to sign your paper on what you want done exactly, that way they cant suprise you with a higher bill and hopefully install the right stuff that you said you wanted.
 
I believe the other post i did is under ADT. search my site using the search feature by typing in ADT.
 
Hope this helps, shannon