How I took my Gym from 60 members to over 300 in less than 60 days , when the previous 4 years I never sighen up more that 10 people a year. All from learning from this one man about Copywriting, and it works for any type business. The Man was Claude Hopkins. a early 1900′s ad writer whom I think invented copywriting and especially teh first ever books on the subject, the first is a how to book, and the other is a autobiography of his life in advertising. the first book is fairly eaisly found on audio, but i was luckly enough to find the ohter book on audio and you cant hardly find it even in paperback, much less the audiobook. I have both avaliable on CD.
Learn How to market and write ads from the First and Greatest copywriters of the 20th century in two books he wrote for the companies he worked for to teach how to market, to the marketing departments of those companies because he was drawing in 20 times more business than all his co-workers combined.
Claude Hopkins, , was the world’s greatest copywriter, he turned every company he worked for around, such as Slitz Beer Company, who was in last place among big beer companies back then, after he did the marketing that he teaches in these books, the Slitz Beer Company was number 1 within 6 months of starting his advertising ads. He wrote two books, which I have available in audio book on CD’s, on how to market, write sales copy, and test any product or service. The books are called “My Life in Advertising” and “Scientific Advertising”.
Claude C. Hopkins (1866-1932) He worked for companies like Bissell Carpet Sweeper Company, Swift & Company, Dr. Shoop’s patent medicine company, and Slitz Beer Company At the age of 41, he was hired by Albert Lasker, owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling
In 1900 he once wrote ads for an electric car company (yes they had electric cars then, in fact there were more electric cars made then, then there were gasoline because electricity was figured out in motors before gas was.) that brought in so many orders that they started making too many cars too quickly and the craftsmanship got shotty and put them out of business.
He only wrote 2 books and I have both on Audio CD, I have not found the Audio book “My life in advertising” anywhere else on CD, You can get it in book form other places though.
These rare books on audio are the reason I learned copywriting for my gym business. If you have any desire to learn copywriting whatsoever and take your company to the top of your category, you must get these audio books.
Scientific Advertising was published in 1923
My Life in Advertising was published in 1917
My Story: when I opened my gym in November 3, 2003 I acquired 80 members, by the end of four years I was down to 60 members, so I learned marketing from the greatest copywriter I could find. His name was Claude Hopkins. I read his books and I listen to his books and I studied all of his ads that he had written.
In February of 2008 I use the knowledge I gained from these two audio books and a PDF copy of the ads I have to write my own press releases and radio ads, and within one month I had doubled my membership, and within three months I had tripled my membership.
Anyone who owns their own business needs to oversee their marketing, by this I mean it’s okay to have someone write your materials, but you as the business owner know your business better than anyone, that’s why I say you need to oversee the marketing of your own business.
These books will teach you everything from writing ads, to testing ads, and how to get in the mind of your customer or prospect.
What you get:
• “my life in advertising” audio book CD
• “scientific advertising” audio book CD
• PDF files on a CD of Claude Hopkins ads that he wrote.
Cost: You get all this mailed directly to you for the cost of $47 shipping included in the continental 48 states
How you order:
• Pay by Pay Pal (email me fitnessmarketing@comcast.net and I’ll send you the email address to send the money to for a safe transaction)
• Pay by Mail: send check or money order to
Shannon Cook
7701 stormy lane
Northport, AL 35473
• Pay By Credit Card over the phone: email me at fitnessmarketing@comcast.net with the title “Pay for Claude Hopkins over phone” and I’ll send you the phone# to call to do so.
