I didnt try to push my gym or sell memberships at all when i sent out this press release.

I knew they would see that i really and truly wanted to get this great life changing info out to their readers.

I read tim ferriss’s new book “The Four Hour Body” and thought this new way of dieting and exercising would be great for people who think they could never lose their weight and would not want to exercise because they think it takes being in a gym for hours at a time for many days a week.

Tim’s book dispells all that, and so did i.

You may not believe that a gym owner would ever tell anyone to stay out of a gym more if they want to lose weight and build more muscle, but in fact its psycoliogical, because they will still have to come to the gym for the tools they need to exercise, i just tell them how they can do it easier.

Here’s the press release that got picked up, and im sure it didnt hurt the sells of  Tim’s book either.

Press Release

“spend less time in the gym and lose more weight?” 

YES, a gym owner said this. “I see people come in all gung ho when they first join the gym only to see them fall off a month later from overdoing it and being so sore they cant move for days, after their first few workouts.

 they think that’s the way they’ll feel after every workout”,and they don’t have to do all that to lose weight and tone up, says shannon cook, owner of 24 hour temple gym and tanning salon in northport, alabama.

he goes on to tell why you don’t have to become a gym rat to get results

spending 30 minutes 3 to 4 times a week is adequate according to “The colorado expriment”. a study done in 1973 by creator of nautilus fitness equipment, arthur jones, and the same expriment done in 2007 by author of the book “four hour body”, Tim Ferriss.

the study states

“High-intensity training is not easy . . . the training sessions are brief, indeed must be brief, but there is an apparently natural inclination on the part of most subjects to hold back.” Most exercises are terminated at a point well below an actual point of muscular failure, then, in an effort to compensate for the reduction intensity, the usual practice is to add more exercise to the program.

However, no amount of additional exercise will compensate for a reduction in the intensity of exercise … and if carried to extremes, which such training frequently is, the subject may actually prevent growth by exceeding the recovery ability of the system”.

What is going to failure? (I.E., REACHING THE POINT WHERE YOU CAN NO LONGER MOVE THE WEIGHT). TIM FERRISS ALSO PERFORMED EVERY REPETITION WITH A 5/5 CADENCE (FIVE SECONDS UP, FIVE SECONDS DOWN) ACCORDING TO HIS BOOK.

arnold schwarzenegger made exercising to muscle failure popular, and won a record number of competitions by doing it.

however, arnold did more than 30 minutes of exercising, but he also wanted to have over 200 pounds of muscle on his frame, most of us just want to be TONED, feel good, and have more energy which can be achieved simply by devoting the 30 minutes you exercise to actual intense exercise.

“I know being a gym owner people will find it hard to believe that im telling them to spend less time in my gym, but i’d be doing them a disservice by telling them to spend 2 hours per session in here and get burnt out, people don’t have that amount of time these days shannon cook says”, but having a 24 hour fully automated Gym and Tanning Salon makes it eaiser for gym goers to have all access to the Tools they will need to acomplish any physical goal.

END.

Shannon Cook can be reached at fitnessmarketing@comcast.net  for questions or comments.

Website: www.templegym.tv

Email: templegym@comcast.net

That’s the exact layout for my press release. always give the reporter or editor good information that they and their readers need to know, and you’ll get free publicity for your fitness center or gym.  this is how i get a lot of my marketing done for free.

If you’d like Shannon to write your press release contact him at fitnessmarketing@comcast.net

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

How I took my Gym from 60 members to over 300 in less than 60 days , when the previous 4 years I never sighen up more that 10 people a year. All from learning from this one man about Copywriting, and it works for any type business. The Man was Claude Hopkins. a early 1900′s ad writer whom I think invented copywriting and especially teh first ever books on the subject, the first is a how to book, and the other is a autobiography of his life in advertising. the first book is fairly eaisly found on audio, but i was luckly enough to find the ohter book on audio and you cant hardly find it even in paperback, much less the audiobook. I have both avaliable on CD.

Learn How to market and write ads from the First and Greatest copywriters of the 20th century in two books he wrote for the companies he worked for to teach how to market, to the marketing departments of those companies because he was drawing in 20 times more business than all his co-workers combined.

Claude Hopkins, , was the world’s greatest copywriter, he turned every company he worked for around, such as Slitz Beer Company, who was in last place among big beer companies back then, after he did the marketing that he teaches in these books, the Slitz Beer Company was number 1 within 6 months of starting his advertising ads. He wrote two books, which I have available in audio book on CD’s, on how to market, write sales copy, and test any product or service. The books are called “My Life in Advertising” and “Scientific Advertising”.

Claude C. Hopkins (1866-1932) He worked for companies like Bissell Carpet Sweeper Company, Swift & Company, Dr. Shoop’s patent medicine company, and Slitz Beer Company At the age of 41, he was hired by Albert Lasker, owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed that a good product was often its own best salesperson and as such he was a great believer in sampling

In 1900 he once wrote ads for an electric car company (yes they had electric cars then, in fact there were more electric cars made then, then there were gasoline because electricity was figured out in motors before gas was.) that brought in so many orders that they started making too many cars too quickly and the craftsmanship got shotty and put them out of business.

He only wrote 2 books and I have both on Audio CD, I have not found the Audio book “My life in advertising” anywhere else on CD, You can get it in book form other places though.

These rare books on audio are the reason I learned copywriting for my gym business. If you have any desire to learn copywriting whatsoever and take your company to the top of your category, you must get these audio books.

Scientific Advertising was published in 1923

My Life in Advertising was published in 1917

My Story: when I opened my gym in November 3, 2003 I acquired 80 members, by the end of four years I was down to 60 members, so I learned marketing from the greatest copywriter I could find. His name was Claude Hopkins. I read his books and I listen to his books and I studied all of his ads that he had written.

In February of 2008 I use the knowledge I gained from these two audio books and a PDF copy of the ads I have to write my own press releases and radio ads, and within one month I had doubled my membership, and within three months I had tripled my membership.

Anyone who owns their own business needs to oversee their marketing, by this I mean it’s okay to have someone write your materials, but you as the business owner know your business better than anyone, that’s why I say you need to oversee the marketing of your own business.

These books will teach you everything from writing ads, to testing ads, and how to get in the mind of your customer or prospect.

What you get:

• “my life in advertising” audio book CD

• “scientific advertising” audio book CD

• PDF files on a CD of Claude Hopkins ads that he wrote.

Cost: You get all this mailed directly to you for the cost of $47 shipping included in the continental 48 states

How you order:

• Pay by Pay Pal (email me fitnessmarketing@comcast.net and I’ll send you the email address to send the money to for a safe transaction)

• Pay by Mail: send check or money order to

Shannon Cook

7701 stormy lane

Northport, AL 35473

• Pay By Credit Card over the phone: email me at fitnessmarketing@comcast.net with the title “Pay for Claude Hopkins over phone” and I’ll send you the phone# to call to do so.

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com