Archive for the ‘Open a gym from scratch’ Category

How I lowered my Fitness Center’s power bill from $1,980 a month to under $1,000 with the help of the Power Company

Thursday, January 26th, 2012

Fitness Center Marketing won’t help you much if  your power bills are sucking every dollar out of our profit. There are many things you probably don’t think about that can lower your Gym power bills

by: Shannon Cook, Fitness Marketing Consltant and expert in How to open a 24 Hour Gym

Yes the power company will come to your business and help you find ways to lower your power bill for your gym business like they did for me.

The summer’s in Alabama are as hot as a blistered butt rash and my power bill almost doubled. I did everythign Icould think of to lower it like insulating the ceilings and making sure the air conditioner was maintained, but the air conditioner runs non stop when its 110 degrees outside.

The power company sent out an employee to do a power audit for me. He told me I could combine the 6 power meters into 2 and save $50 per meter because they charge $50 per meter plus power usage, which i did not know. I saved $200 per month just by doing that one thing.

Then he went through my gym. He told me to turn the water heaters down to 115 to 125 degrees to keep them  from working so hard to heat water to a high temp.

Then we looked at my lighting. He recommended i take the old strip lighting out that required T-12 bulbs and install the new energy efficient T-8 lights. Actually I had 28 lights to begin with, but with the light output of the new T-8 bulbs, I only have 13 now, and it puts out way more light and the ballast that run the bulbs are about 1/4 the size of the old ballast and don’t even get hot like the old ballast. If you have an acoustical ceiling with lay in lights, then you can get the new lay in lights with the T-8 small bulbs, or you can get a T-8 conversion kit for the old lights if you want to but it’s about as difficult as being married to my ex-wife to install. I also recommend getting the daylight type of bulbs because they are brighter and put off a better quality of light.

Then the guy suggested I install motion switches for all lighting. Here is where I went through hell backwards with gasoline underwear on. I wanted good switches that were easy to set and worked even if members were 50′ across the gym. I ordered the best motion activated light switches amazon offered, which was about $60 apiece.

Well, needless to say, I spent hours upon hours trying to set them to work right. I turned the setting a tiny bit to make it stay on for a few more minutes extra, but they wouldn’t come on at all then. I have about 6 switches all together so you can see how frustrating this was. I finally went to Lowe’s and got a $20 motion switch and put one in. It worked perfect and was easy to set for the correct 15 minute time limit I needed in the main gym area. The bathrooms and child play room have 5 minute time limits. Time limits meaning if their is no motion detected for the set time, then it goes off, but when motion is detected it automatically comes on.

Just note that if your going to buy a switch make sure it isn’t ”auto off, manual on”, because it will not come on automatically, you have to press it on which defeats the purpose.

All these power saving changes made a tremendous difference in my overall power bill.

Make sure your ceiling is insulated with the correct amount of insulation also. if you have a drop ceiling or acoustical ceiling, then make sure the insulation is laying correctly and not scattered like a wasp nest in a tornado.

To buy the guide on How to Open a 24 Hour Fitness Center from scratch or convert your Gym into a 24 Hour Gym, go to www.how2ownagym.com

To contact Shannon Cook about Fitness Center Marketing Consulting or writing ads for your gym, email: fitnessmarketing@comcast.net

Why do 99% of Gym and Fitness Center websites suck? and proof can you get a gym website built with professionally written content that outdoes your competition eaisly and presells your prospects with specific content

Tuesday, January 17th, 2012

I know i’m going to make some folks mad with this fitness marketing post. I can’t just sit back anymore when i continually get questions wondering why their gym website isn’t bringing prospects in or at lease getting them to call.

First, I don’t believe in corporate looking websites that only try to make a brand look good, but doesn’t give the gym prospect any actual info about your gym like prices, equipment, contact info, childcare, programs, actual video tour ( My biggest pet peeve is a gym website having a so called “virtual tour”, but is actually nothing but someone with a digital camera set to video while their turning in a circle making you sick to even watch and makes a treadmill look like a boxing bag). If your doing this, STOP IT!!! your killing your website business.

Next, If you have Flash buttons, a shoddy virtual tour, no email sign up form, content that doesn’t tell the prospect what they want to know, diet info, no pictures of the actual equipment, and one of the most important things is if you don’t have specific keywords on your website pages and web post for SEO keyword optimization, STOP IT TOO!!

Below is a snapshot of my Fitness Center Website, Some people act like my fitness center website is as ugly as a butt rash, but it works and I’ll compare the stats of visits, calls, and email sign ups just from my website to their very corporate looking website.

Notice how simple the gym website is to navigate. I have tweaked it for over 4 years now with all the marketing knowledge and website simplification things I’ve learned from thousands of hours of studying marketing and website design and SEO 

Now look at this snap fitness website. It has no email sign up form for them to keep prospects thinking about them, no video, no compelling content except one offer for a week free. I’m sure since they have a big brand name it does ok, but my gym is in a town where snap fitness is also, but i have double the membership they have, they also don’t do any marketing to speak of.

You think being a big name like snap fitness they would have a staff of Internet marketers, NOT JUST WEBSITE DESIGNERS, because most designers are just that, not marketers, I am a fitness marketer first, then web designer. Snap fitness is a great gym and the owners have done a great job, but it cost them about 1 to 1.5 million to open a snap fitness. I have less than $100,000 in mine from start to finish. Which would you rather do, own your own, or a franchise that tells you where to pee and how to do it. I’ve got an ex wife, it’s not for me but may be for you. HIRE SOMEONE TO WRITE YOUR FITNESS MARKETING MATERIALS, don’t follow what all the other gyms are doing.

Now, I haven’t wanted to learn how to build websites from scratch though, I have learned to read web code, but not enough to build a site from scratch because you don’t need to these days for most businesses. I use templates now to build my customers websites, that way i can concentrate on the content that gets customers to even find the website to start with. You do however need to know some coding to install stuff like email forms and install videos and put headline tags in the right places for SEO optimization.

Below is an example of some website statistics from a website I built to replace a website that got from 0 to 3 hits a day before i built this one with specific content. notice the increase from 1 the first few days to over 150 hits a day within a month after i got the content added in several post and pages and optimized for search engines

 

I build website just like mine for many industries and people. want to see some more websites like mine? here are a few. www.thebamabelle.com and www.herringfitness.com and www.templegym.tv 

Notice how Herring Fitness website is identical to mine at Temple Gym except colors. The owner of herring fitness is NFL New Orleans Saints Player Will Herring #54 from Auburn Alabama and formerly played for the Seattle Sea hawks for 4 years. Will hired me to be a consultant to open his gym and set it up as a 24 hour fitness center since he is away most of the year in New Orleans. I built his website and he gets between 40 and 120 hits a day on an average week, which is about what i get at my gym.

Other gyms may get a lot of visits but they probably only get a phone # or address without getting convincing evidence that sells them on that gym

If you try to get a website built from scratch you’ll spend from $2,500 to $5,000. But I can build a website like mine for under $1000 including editing a video tour that you shoot and send me, also all the specific copy writing SEO which is most important to drive prospects to your website when they search for a gym in your town. You’ll also get a video of me showing you how to go to your admin control panel and change or add stuff so you can do it yourself from then on.

By the way, my gym website video tour pre sells my gym memberships to roughly 90% of my new gym members. They come in to sign up instead of just look around now. I start to show everyone around and they say “I already know how everything works, i watched your video tour”. I basically took the idea of showing one person around and made that a video. so its like they are the camera following me around just like their there in person. except now, i don’t have to take 10 to 15 min showing them around the gym.

Need a website for your gym or fitness center? email Shannon Cook at fitnessmarketing@comcast.net  

www.fitnessmarketing.tv

Video Interview with NFL player Will Herring on How to Open a Gym or Convert a Gym into a 24 Hour Fitness Center using the Firebug Gym Software and Door Access and Security System

Saturday, December 31st, 2011

Video Interview with NFL player Will Herring about how he opened his gym from scratch and  how he decided to make his gym a 24 Hour Fitness Center

In this video Will talks about his experience’s with the system and opening a gym form scratch.

Want to know what kind of door access and software systems Fitness Centers like Snap Fitness, Anytime Fitness, and 24 hour Fitness use to automate their gyms? Here’s a complete system I use at my gym, Temple Gym, and I recommend my clients use to automate their gyms. It’s a complete system that comes with door access, gym software, and security system.
Shannon Cook of www.fitnessmarketing.tvinterviews Will Herring, New Orleans Saints Player #54, about the 24 hour gym access system (firebug software system) and how he used the book, “HOW TO OPEN A GYM OR CONVERT A GYM INTO A 24 HOUR GYM”, available at www.how2ownagym.com to open his gym, Herring Fitness 24 hour gym in Auburn Alabama. Shannon owns Temple Gym in Tuscaloosa Alabama www.templegym.tv

The 24 hour Automated Gym and Fitness Center Door Access System I use and how to get it from the maker firebug software systems

Sunday, January 23rd, 2011

Firebug software systems is the maker of the 24 hour door access and software system for use in any business or home where you need an automated system, the system i use and many more existing and new gym owners trust.

If your starting a gym, fitness center, or health club, this is the system to use

Below, im also posting the youtube videos of the firebug software gym access system i have installed in my gym

click here for all info about The Firebug Software 24 hour Gym Access System

contact me for more info on the system or any questions and i’ll be happy to help

shannon cook  email:  fitnessmarketing@comcast.net

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

My Latest Successful Press Release I wrote about Tim Ferriss’s new book “the four hour body”, and it got the attention of the local news quickly, got my gym noticed, and got some free gym business leads, all because I did one thing, I gave great Information.

Friday, January 7th, 2011

“My Latest Successful Press Release I wrote about Tim Ferriss’s new book “the four hour body”, and it got the attention of the local news quickly, got my gym noticed, and got some free gym business leads, all because I did one thing, I gave great Information”

I didnt try to push my gym or sell memberships at all when i sent out this press release.

I knew they would see that i really and truly wanted to get this great life changing info out to their readers.

I read tim ferriss’s new book “The Four Hour Body” and thought this new way of dieting and exercising would be great for people who think they could never lose their weight and would not want to exercise because they think it takes being in a gym for hours at a time for many days a week.

Tim’s book dispells all that, and so did i.

You may not believe that a gym owner would ever tell anyone to stay out of a gym more if they want to lose weight and build more muscle, but in fact its psycoliogical, because they will still have to come to the gym for the tools they need to exercise, i just tell them how they can do it easier.

Here’s the press release that got picked up, and im sure it didnt hurt the sells of  Tim’s book either.

  Temple Gymwww.templegym.tv   902 Union Chapel roadNorthport, AL 35473Phone (205)Email: templegym@comcast.net

Press Release

Contact: Shannon CookPhone: 000000000000Email templegmcast.net FOR IMMEDIATE RELEASE7 A.M. CST, January 1, 2011

 

“spend less time in the gym and lose more weight?” 

 

YES, a gym owner said this. “I see people come in all gung ho when they first join the gym only to see them fall off a month later from overdoing it and being so sore they cant move for days, after their first few workouts.

 they think that’s the way they’ll feel after every workout”,and they don’t have to do all that to lose weight and tone up, says shannon cook, owner of 24 hour temple gym and tanning salon in northport, alabama.

he goes on to tell why you don’t have to become a gym rat to get results

spending 30 minutes 3 to 4 times a week is adequate according to “The colorado expriment”. a study done in 1973 by creator of nautilus fitness equipment, arthur jones, and the same expriment done in 2007 by author of the book “four hour body”, Tim Ferriss.

the study states

“High-intensity training is not easy . . . the training sessions are brief, indeed must be brief, but there is an apparently natural inclination on the part of most subjects to hold back.” Most exercises are terminated at a point well below an actual point of muscular failure, then, in an effort to compensate for the reduction intensity, the usual practice is to add more exercise to the program.

However, no amount of additional exercise will compensate for a reduction in the intensity of exercise … and if carried to extremes, which such training frequently is, the subject may actually prevent growth by exceeding the recovery ability of the system”.

What is going to failure? (I.E., REACHING THE POINT WHERE YOU CAN NO LONGER MOVE THE WEIGHT). TIM FERRISS ALSO PERFORMED EVERY REPETITION WITH A 5/5 CADENCE (FIVE SECONDS UP, FIVE SECONDS DOWN) ACCORDING TO HIS BOOK.

arnold schwarzenegger made exercising to muscle failure popular, and won a record number of competitions by doing it.

however, arnold did more than 30 minutes of exercising, but he also wanted to have over 200 pounds of muscle on his frame, most of us just want to be TONED, feel good, and have more energy which can be achieved simply by devoting the 30 minutes you exercise to actual intense exercise.

“I know being a gym owner people will find it hard to believe that im telling them to spend less time in my gym, but i’d be doing them a disservice by telling them to spend 2 hours per session in here and get burnt out, people don’t have that amount of time these days shannon cook says”, but having a 24 hour fully automated Gym and Tanning Salon makes it eaiser for gym goers to have all access to the Tools they will need to acomplish any physical goal.

END.

Shannon Cook can be reached at fitnessmarketing@comcast.net  for questions or comments.

Website: www.templegym.tv

Email: templegym@comcast.net

That’s the exact layout for my press release. always give the reporter or editor good information that they and their readers need to know, and you’ll get free publicity for your fitness center or gym.  this is how i get a lot of my marketing done for free.

If you’d like Shannon to write your press release contact him at fitnessmarketing@comcast.net

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com