Archive for the ‘Open a gym from scratch’ Category

How I lowered my Fitness Center’s power bill from $1,980 a month to under $1,000 with the help of the Power Company

Thursday, January 26th, 2012

Fitness Center Marketing won’t help you much if  your power bills are sucking every dollar out of our profit. There are many things you probably don’t think about that can lower your Gym power bills

by: Shannon Cook, Fitness Marketing Consltant and expert in How to open a 24 Hour Gym

Yes the power company will come to your business and help you find ways to lower your power bill for your gym business like they did for me.

The summer’s in Alabama are as hot as a blistered butt rash and my power bill almost doubled. I did everything I could think of to lower it like insulating the ceilings and making sure the air conditioner was maintained, but the air conditioner runs non stop when its 110 degrees outside.

The power company sent out an employee to do a power audit for me. He told me I could combine the 6 power meters into 2 and save $50 per meter because they charge $50 per meter plus power usage, which i did not know. I saved $200 per month just by doing that one thing.

Then he went through my gym. He told me to turn the water heaters down to 115 to 125 degrees to keep them  from working so hard to heat water to a high temp.

Then we looked at my lighting. He recommended i take the old strip lighting out that required T-12 bulbs and install the new energy efficient T-8 lights. Actually I had 28 lights to begin with, but with the light output of the new T-8 bulbs, I only have 13 now, and it puts out way more light and the ballast that run the bulbs are about 1/4 the size of the old ballast and don’t even get hot like the old ballast. If you have an acoustical ceiling with lay in lights, then you can get the new lay in lights with the T-8 small bulbs, or you can get a T-8 conversion kit for the old lights if you want to but it’s about as difficult as being married to my ex-wife to install. I also recommend getting the daylight type of bulbs because they are brighter and put off a better quality of light.

Then the guy suggested I install motion switches for all lighting. Here is where I went through hell backwards with gasoline underwear on. I wanted good switches that were easy to set and worked even if members were 50′ across the gym. I ordered the best motion activated light switches amazon offered, which was about $60 apiece.

Well, needless to say, I spent hours upon hours trying to set them to work right. I turned the setting a tiny bit to make it stay on for a few more minutes extra, but they wouldn’t come on at all then. I have about 6 switches all together so you can see how frustrating this was. I finally went to Lowe’s and got a $20 motion switch and put one in. It worked perfect and was easy to set for the correct 15 minute time limit I needed in the main gym area. The bathrooms and child play room have 5 minute time limits. Time limits meaning if their is no motion detected for the set time, then it goes off, but when motion is detected it automatically comes on.

Just note that if your going to buy a switch make sure it isn’t “auto off, manual on”, because it will not come on automatically, you have to press it on which defeats the purpose.

All these power saving changes made a tremendous difference in my overall power bill.

Make sure your ceiling is insulated with the correct amount of insulation also. if you have a drop ceiling or acoustical ceiling, then make sure the insulation is laying correctly and not scattered like a wasp nest in a tornado.

To buy the guide on How to Open a 24 Hour Fitness Center from scratch or convert your Gym into a 24 Hour Gym, go to www.how2ownagym.com

To contact Shannon Cook about Fitness Center Marketing Consulting or writing ads for your gym, email: shannoncook902@gmail.com

Video Interview with NFL player Will Herring on How to Open a Gym or Convert a Gym into a 24 Hour Fitness Center using the Firebug Gym Software and Door Access and Security System

Saturday, December 31st, 2011

Video Interview with NFL player Will Herring about how he opened his gym from scratch and  how he decided to make his gym a 24 Hour Fitness Center

In this video Will talks about his experience’s with the system and opening a gym form scratch.

Want to know what kind of door access and software systems Fitness Centers like Snap Fitness, Anytime Fitness, and 24 hour Fitness use to automate their gyms? Here’s a complete system I use at my gym, Temple Gym, and I recommend my clients use to automate their gyms. It’s a complete system that comes with door access, gym software, and security system.
Shannon Cook of www.fitnessmarketing.tv interviews Will Herring, New Orleans Saints Player #54, about the 24 hour gym access system (firebug software system) and how he used the book, “HOW TO OPEN A GYM OR CONVERT A GYM INTO A 24 HOUR GYM”, available at www.how2ownagym.com to open his gym, Herring Fitness 24 hour gym in Auburn Alabama. Shannon owns Temple Gym in Tuscaloosa Alabama www.templegym.tv

contact shannon at shannoncook902@gmail.com

The 24 hour Automated Gym and Fitness Center Door Access System I use and how to get it from the maker firebug software systems

Sunday, January 23rd, 2011

Firebug software systems is the maker of the 24 hour door access and software system for use in any business or home where you need an automated system, the system I use and many more existing and new gym owners trust.

If your starting a gym, fitness center, or health club, this is the system to use

Below, im also posting the youtube videos of the firebug software gym access system I have installed in my gym

click here for all info about The Firebug Software 24 hour Gym Access System

contact me for more info on the system or any questions and i’ll be happy to help

shannon cook  email:  shannoncook902@gmail.com

 

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

My Latest Successful Press Release I wrote about Tim Ferriss’s new book “the four hour body”, and it got the attention of the local news quickly, got my gym noticed, and got some free gym business leads, all because I did one thing, I gave great Information.

Friday, January 7th, 2011

“My Latest Successful Press Release I wrote about Tim Ferriss’s new book “the four hour body”, and it got the attention of the local news quickly, got my gym noticed, and got some free gym business leads, all because I did one thing, I gave great Information”

I didn’t try to push my gym or sell memberships at all when I sent out this press release.

I knew they would see that I really and truly wanted to get this great life changing info out to their readers.

I read Tim Ferriss’s new book “The Four Hour Body” and thought this new way of dieting and exercising would be great for people who think they could never lose their weight and would not want to exercise because they think it takes being in a gym for hours at a time for many days a week.

Tim’s book dispels all that, and so did I

You may not believe that a gym owner would ever tell anyone to stay out of a gym more if they want to lose weight and build more muscle, but in fact its psychological, because they will still have to come to the gym for the tools they need to exercise, I just tell them how they can do it easier.

Here’s the press release that got picked up, and i’m sure it didn’t hurt the sells of  Tim’s book either.

  Temple Gymwww.templegym.tv   902 Union Chapel roadNorthport, AL 35473Phone (205)Email: templegym@comcast.net

Press Release

Contact: Shannon CookPhone: 000000000000Email templegmcast.net FOR IMMEDIATE RELEASE7 A.M. CST, January 1, 2011

 

“Gym Owner actually tells gym members to spend less time in his Gym” 

 

YES, a gym owner said this. “I see people come in all gung ho when they first join the gym only to see them fall off a month later from overdoing it and being so sore they cant move for days, after their first few workouts.

 they think that’s the way they’ll feel after every workout”,and they don’t have to do all that to lose weight and tone up, says Shannon Cook, owner of 24 hour temple gym and tanning salon in Northport, Alabama.

he goes on to tell why you don’t have to become a gym rat to get results

spending 30 minutes 3 to 4 times a week is adequate according to “The Colorado experiment”. a study done in 1973 by creator of nautilus fitness equipment, Arthur Jones, and the same experiment done in 2007 by author of the book “four hour body”, Tim Ferriss. The same formula the gym owner/personal trainer now uses for himself and his clients to send their bodies into ultimate fat burning muscle building shock 

The study states

“High-intensity training is not easy . . . the training sessions are brief, indeed must be brief, but there is an apparently natural inclination on the part of most subjects to hold back.” Most exercises are terminated at a point well below an actual point of muscular failure, then, in an effort to compensate for the reduction intensity, the usual practice is to add more exercise to the program.

However, no amount of additional exercise will compensate for a reduction in the intensity of exercise … and if carried to extremes, which such training frequently is, the subject may actually prevent growth by exceeding the recovery ability of the system”.

What is going to failure? (I.E., REACHING THE POINT WHERE YOU CAN NO LONGER MOVE THE WEIGHT). TIM FERRISS ALSO PERFORMED EVERY REPETITION WITH A 5/5 CADENCE (FIVE SECONDS UP, FIVE SECONDS DOWN) ACCORDING TO HIS BOOK.

Arnold Schwarzenegger made exercising to muscle failure popular, and won a record number of competitions by doing it.

however, Arnold did more than 30 minutes of exercising, but he also wanted to have over 200 pounds of muscle on his frame, most of us just want to be TONED, feel good, and have more energy which can be achieved simply by devoting the 30 minutes you exercise to actual intense exercise.

“I know being a gym owner people will find it hard to believe that i’m telling them to spend less time in my gym, but i’d be doing them a disservice by telling them to spend 2 hours per session in here and get burnt out, people don’t have that amount of time these days shannon cook says”, but having a 24 hour fully automated Gym and Tanning Salon makes it easier for gym goers to have all access to the Tools they will need to accomplish any physical goal.

END.

Shannon Cook is a fitness marketing business consultant and can be reached at shannoncook902@gmail.com  for questions or comments.

Website: www.templegym.tv

That’s the exact layout for my press release. always give the reporter or editor good information that they and their readers need to know, and you’ll get free publicity for your fitness center or gym.  this is how I get a lot of my marketing done for free.

If you’d like Shannon to write your press release contact him at shannoncook902@gmail.com

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

Mistake I MAY have made in getting rid of a problem causing gym member

Tuesday, January 4th, 2011

Mistake I may have made in getting rid of a problem causing gym member

I woke early one morning by a phone call from my gym manager saying i needed to come in soon and call this lady about a guy that scared her really bad the night before.

I got to the gym and called her and she began to tell me about what she called a “perv” she had seen the night before in the gym while working out , but she said she knew the guy through her dad that owned a business a few years before and this guy worked for her dad.

she said this guy used to always act like a perv and when he saw her in the gym he started harassing her and cussing to her about sex and other things, i should tell you that we are a christian gym, not pushy, but people know we don’t allow cussing in there. we just have a few christian symbols around and prayer boxes. so this guy knew better

then she said she went to the gym locker room to get her clothes and leave because she had enough of his asking her to go out and get drinks after she told him repeatedly she was married.

when she came out of the gym locker room and started to walk for the door, he yelled her name across the gym and while he was laying on a bench, he grabbed his private through his shorts and shook it at her.

I have a camera system and reviewed it and saw him talking to her but couldnt see him grab himself, but he was laying on the bench like she said, but the angle of the benches view was blocked by a cable machine.

my manager then told me about two more women he said were harassed by this man. he kept asking them out and they had to tell him many times that they were married and his response was to tell them “married people need to eat too”.

It didn’t look like this guy was getting the hint did it?

We’ll I talked to my wife and she agreed that if he was doing that then the only choice we had was to cancel his membership and refund some of his money.

Here’s where i MAY have made a mistake by jumping the gun before i called the other women involved to get their story.

Before i called him i asked my wife what i needed to say because i’m not very diplomatic with words.

Here’s what the conversation would have sounded like from my mind to my mouth:

Hi *****, i have had women telling me your hounding them like its spring break in high school, and they say your a pervert. I’m canceling your membership and refunding your last months dues, don’t come back or you’ll be arrested, bye.

Now here’s what the conversation sounded like from my wife’s mouth then from mine:

Hi *******, this is ****** at the gym. I hate to have to make this call, but i have had quite a few complaints from women members saying your harassing them and frankly, they are kind of fearful because your coming on too strong. I have no choice but to cancel your membership and refund your last months dues. I really don’t want to do this but have no choice, i hope you understand, i know you probably didn’t realize that you were doing it, I’m sure you were trying to be nice but it was taken wrong, but i cant have someone in here that uses foul language and makes gesture like that, it sends a bad message to our members that that’s acceptable, I’m very sorry, i wish you the best.

Doesn’t that sound better?

He was very apologetic about the incident, and got very emotional, but accepted the outcome graciously.

Then the mistake MAY have happened. One of the ladies that my manager told me accused the guy of hitting on called my wife and said the guys friend called her and asked if he offended her in any way by asking her out. She told my wife that he did ask her out but after she told him she was married he respected her and never mentioned it again.

My manager told me a different story, he said the lady said he wouldn’t quit bothering her. Then there was one more lady my gym manager said he saw the guy approach and he said something to her and she got off the bike she was on and left the gym.

I didn’t talk to the third lady, my manager said he didn’t know her name and hasn’t seen her since that incident.

The guys workout partner came in that afternoon and wanted to talk with me and my wife. he said he wanted to cancel because his friend was his workout partner and he was going to have to go with him to another gym, and he wanted to tell us that he was there the night before when the incident happened.

He said there was two sides to this story, which i pretty much knew but with two other ladies having issues also, it confirmed what needed to be done, or did it?

He said he didn’t think we knew it but the woman and the guy actually had a affair going on a few years back and the guy was trying to ask her out because he thought they might hook back up. he said the woman didn’t seem offended at all, she was joking back with him. he said the guy does act like a teenager about women sometimes, but it wasn’t like she said it was.

I told him if the guy would have done this outside the  gym it would be of no concern to me, but he did it in the gym, and i couldn’t have him doing stuff like and talking like that in my gym.

He understood, but he cancelled anyway, and i had to write a $450 refund check because he paid up front, i could have told him no and made him honor his contract, but i cant do that to anyone. Never make someone stay or pay for a service they don’t want in a case like this, they’ll talk bad about you and you WILL lose business i promise.

Then there’s 2 more members that joined because of him and they now will quit they said. so after talking to the other lady that said she wasn’t offended like my ,manager said, i now believe the first woman may have exaggerated a lot to get back at an old flame, and i think this because she left out the key piece of evidence that they had an affair, and she said that he was always a pervert from the time she met him, but she had an affair with him anyway. It doesn’t add up.

He was, in the end hitting on all the women in the gym it seems. I believe i did the right thing, but just as with George W Bush’s decisions, i guess history will have to decide if i did the right thing. I just guess i’ll have to hope mine turns out to be the Ronald Regan Decisions.

The point of this true story. Wait and interview all persons involved before making any rash decisions.

Shannon Cook can be reached at shannoncook902@gmail.com

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com