Archive for the ‘Paint schemes for gyms, health clubs, & fitness centers’ Category

How I Spent my last $500 to Marketing my Fitness Center and made it successful

Monday, December 7th, 2015

How to Market a Fitness Center with as little as $500 and turn your fitness business around 100% with these fitness business apps and Gym Marketing Tactics that I used to take my Gym from 46 to 304 members in less than 3 months, and doubled my membership prices and stayed there without fighting the price wars all other gyms fought around me

I know what I would do because had to do it.

I was down to what I decided was the last $500 I would put into my gym business and if it didn’t work, I’d get out.

My wife and I decided after being in business for 5 years of owning a regular gym, We agreed that if we didn’t get more than the 46 members we had, we’d fold up tighter than a 7th grade love note.

For the first 5 years after I started my gym I followed all the other gym and marketed the same way they did, which was not at all or with cheesy display ads. I couldn’t find the right gym marketing system in the daylight with a flashlight.

What I did was spend a whole month doing the following to Market my Gym:

To begin with, I changed the colors of our gym from the dark depressing blue to a Yellow and Orange Sun Burst color for the feeling of energy.

I even worked Christmas day and New Years day painting. But while I painted, I bought every Marketing audio book I could and listened to them while I worked. Needless to say, I was so hyped up from all the learning and ideas flying around my lightly haired head that I  couldn’t sleep at all. I couldn’t wait to start on Marketing my gym.

I started at night practicing writing and perfecting my 4 page Brochures, yes 4 pages, and YES they were read completely by most. What I did was, after I built my website in the beginning, I basically printed a copy of my website and put them in a clear “Take One Box” on the outside of the door to my gym. This was a great tool because most people if they came up during non-open door hours, would get one and have all the info they could stand about the gym.

P.S. Put prices and membership options on your brochures and website for all to see. Your’e not a used car salesperson and have the “If I can just get them into the door” mentality. You’ll lose business faster than a hooker with a fever blister.

NOTE: I had already converted my gym into a 24 hour Fitness Center at this point but still had no one coming in and I couldn’t figure out why. Here’s what I found out over my 11  years of owning my gym and making it successful.

Fitness Marketing Separation-  definition by Shannon Cook: Being in a crowd of other gyms, holding your gym up and waving it like hell until the prospect notices you and ask you “why should I come to your gym over all these others surrounding you?”, Then giving them reasons until they say OK! 

So…. I got the painting done, cleaned the place like the bathroom at Ritz Carlton lobby, then went to Marketing.

Here’s what I would do TODAY if I only had five hundred dollars and One month to make it work or go under.

  1. Website: Even the 70 year old people now are using “The iphone” as they say, to look everything up. If you aren’t following everything I laid out in the book, its too much to go in depth here, but I’ll condense it like the 12 days of fitness marketing if I can.

After you read this post go to www.templegym.tv and you can see the template I used that works as well as any gym’s website ever. But come back here after you take a gander.

2. Email Auto Responder get an Email Auto Responder system from aweber, and start collecting emails, I can’t tell you enough what this will do for your business, but you must send the right emails out, no crap like catch phrases. Nothing like “your gym, your life”, would you open that? I don’t think so. This is where a copywriter can help you, I learned from writing hundreds of emails what would get opened and what wouldn’t. Click HERE to get your aweber account going now.

Something like “I’f I get divorced I’m blaming you”. that got opened a lot, then of course you have to keep them reading past the title all the way to the end. In the end I led them to a special I was running at the gym and I may get divorced for doing it because it was so good, like when I first started offering a 30 day guarantee which my wife didn’t really like at all, but ended up trusting me.

3. Video Tour- After the website was right, then email form in place, I then made a video tour. click the link to see mine. This was the best salesperson I ever had. It pre-sold 95% of my memberships for me. Prospects would come into the gym and I would start to show them around and they would almost always say “no thanks, I know how everything works, I saw your video”

4.  Have A Guarantee!-   You will probably be scared to do this one, but its a proven fact, If your product or service is any good at all then you’ll have very few returns. I only gave money back one time ever! Out of hundreds of memberships sold.

I found it worked so well that I went to a 60 day guarantee the last two years and never had one come back and ask for their money back. I believed in my gym, I even offer my book “Marketing Dumbbells”with a 6 month guarantee because I’ve only ever had one person want their money back after reading it too. Your not the gym for everyone, but a gym is an emotional experience and once they actually make the decision to try you out basically they’ve decided almost no matter what they don’t want to go through the process of changing. I have also found out that after they have joined my email list, they usually take 3 to 6 months to decide to join, but after their in your gym marketing funnel along with 300 others you can imagine how the compound effect starts to roll and there’s always someone coming in from an email or the website.

Everything I just mentioned, Getting a website template and hosting account, email auto responder,  youtube video and put it on your website, and Offering a Guarantee will only cost you less than a hundred dollars.

Then i’d spend the remaining $400 on radio ads.

5.  Radio Ads- Yes, I’d pour every last dime into radio ads, not facebook ads or google ad words, If I had to make sure my message got out asap or I was going to be out of business, I’d do this one last thing. A radio ad blast. I had such good luck doing the combination of the above things, then radio ads, that I’d spend my last dime on them. click on the text to be taken to my website where you can hear some of my radio ads for yourself.

Here’s how I used the combo from all the things above:

The Radio ads drove people to call or to the website, the website to the email sign up form or to watch the video tour, the sign up form to the emails themselves, the emails to the website or the gym, the Guarantee hopefully sends them over the edge of just “thinking” about it to “trying” it out.

Now, if you want to find all the above fitness marketing tactics and how to start a 24 hour gym in exact detail, go to www.marketingdumbbells.com 

 

To get all the secrets about how to Market your gym and turn your business around, get the book now.

Get the Book “Marketing Dumbbells” to discover exactly “How I took my Gym form 46 members to 304 in less than 3 months”


 

How to Start and/or Build a 24 hour Fully Automated Fitness Center, Gym, or Health Club from scratch, including quality exercise equipment, tanning beds, gym software, 24 hour access system, security system, and office equipment, just like I did

Tuesday, March 2nd, 2010

How to Start and/or Build a 24 hour Fully Automated Fitness Center, Gym, or Health Club from scratch, including quality exercise equipment, tanning beds, gym software, 24 hour access system, security system, and office equipment, just like I did

Learn from Shannon Cook, a current gym owner, former general contractor, commercial building landlord, and Fitness Marketing Consultant, how to go from your IDEA to the Grand Opening of your Fitness Center.

Also, how to convert an existing gym into a 24 hour fitness center by installing a 24 hour automated door access system, 911 system, and security cameras, and if that’s not enough, the gym door access system comes with a gym and fitness center management software system

 I’m so positive you will know everything about how to start a gym form scratch after reading this book, that i’m giving you 182.5 days, that’s 6 months to try it, and if you don’t like it, return it for a full refund

Why listen to me?

Because I did everything wrong before I did anything right. Fortunately I stuck with it and found some very successful businessmen to guide me, then innovated by turning my gym into a 24 hour fully automated gym, then spent over $15,000 to learn marketing the old fashioned way.

Here’s what you’ll learn:

First off, I’ll teach you how I took my gym from 50 members to over 300 in less than 3 months and exactly what I did and still do to make my little back woods gym one of the best known in my town.

Then you’ll learn;

HOW TO:

  • Research and Decide what kind of gym you want to open, from a 24 hour automated fitness center like the very popular 24 hour fitness and snap fitness, to a women’s only gym     
  • Incorporating or LLC?
  • Partnerships 
  • Franchise
  • Buy an Existing Club
  • Business Plan and Executive Summary
  •  Writing the Plan  
  •  Funding your Start up                                            
  •  Accounting for every dollar, for success             
  •  Naming your Gym   
  •  Becoming a Spy                                                     
  •  Location, Location, Location   
  •  Electrical
  •  Lighting 
  •  Air Conditioner and Heat Electrical needs           
  • Cable or Satellite hook up                                     
  • Phone service                                                         
  • Negotiating the Lease                                             
  • Choosing signage for Marketing your Gym          
  • Painting the interior of your gym                           
  • Insurance
  • Plans Drawn up for the building                            
  • The Build out                                                           
  • Getting the Permit for the Build out                       
  • Mirrors
  • Gym Equipment                                                      
  • Parts for gym equipment                                        
  • Flooring
  • Pro Shop Vendors                                                    
  • Office Equipment                                                      
  • Security System                                                        
  • Automated Door Access System                            
  • Gym Management Software                                      
  • Energy Efficiency in your building                          
  • Motion Switches for Lighting                                   
  • Ceiling Fans                                                               
  • Sound Systems and Cardio Theaters                     
  • Electronic Funds Transfer, (EFT) Bank Draft           
  • Accepting Credit Cards                                             
  • Childcare   
  • Waivers
  • Hiring Employees                                                      
  • Hiring Personal Trainers                                           
  • WIFI for members to use                                          
  • Lockers for your locker room                                  
  • Press Release Writing                                               
  • Marketing Checklist                                                  
  • Email Marketing                                                          
  • Website for your gym                                                
  • Google Adwords campaign creation and management                                                       
  • How to run a Grand Opening                                                   
  • Mailing List Companies                                             
  • Social Networking

If you want to know all the wrong things I did, here they are;

  • When I opened I picked the wrong location
  •  used the wrong subcontractors
  •  bought exercise equipment from the wrong people and also bought the wrong equipment
  •  finished my concrete floor with too little sealer
  •  painted some rooms the wrong colors for the right psychological effect (which you’ll learn)
  • Made the tanning bed rooms too small
  • Offered childcare when I wasn’t set up for it correctly
  • Hired the wrong employees
  • Hired the wrong personal trainers
  • Installed the wrong size air conditioner
  • Signed contracts for phone lines that I could have negotiated for a lot less
  • Used the wrong lighting
  • Got sued for $190,000 because of a contract that really didn’t exist (here’s where I made the biggest mistake in believing lady justice is blind, really justice has one eye open, and she’s looking for $$$ not justice), so learn what not to do.

I then turned my business around completely and figured out on my own what no one else would tell me, and I don’t blame them, after all, they learned the way I did.

 182.5 Day/6 month Unlimited Guarantee!!!

Anyone who has a dream of opening a business, and won’t invest in researching the in’s and out’s before going into it, doesn’t deserve to be in business, and probably won’t be for long anyway!!!

Over 200 pages, Instantly downloadable ebook now for only $39.99

how-to-start-a-gym-ebook-cover-in-blue-768x1024


Shannon Cook is a marketing consultant to the fitness industry. contact Shannon for questions at shannoncook902@gmail.com

Recession or Depression proof your gym, health club, or fitness business by doing these 5 things, including how to build your own wordpress site tutorials.

Sunday, November 16th, 2008

“Recession or Depression proof your gym, health club, or fitness business by doing these 5 things, including how to build your own wordpress site tutorials”

The thing i find it hardest to get across to new business owners and alot of old business owners is the fact that they might survive a recession but how much better could their business have been if they would have actually tried marketing.

Most people are just like the restaurant owner i once heard of; the first thing he let go of money wise when money got tight was the bug killer man, and it was the most important of all his business. If you don’t believe me, just go into a restaurant and see a roach. You will consider going back if you get bad service one time, but if you see a bug your gone for good!

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Here’s another amazing thing i have discovered because i have done this thing myself; I would tell anyone that called trying to get me to advertise with them that i didn’t have the money, but i would spend money on other less important things. PLEASE hear me! You need to spend the money on the right marketing PERIOD!!!

  1. Start a website using WordPress:Its what you are reading now,its the easiest thing on the web to do and you can be up and going in minutes not days or months. here’s a great set of tutorials that will teach you how to get going with wordpress immediatley.Click Here!
  2. Putting an e-mail opt-in form on your website: so you can notify your prospects of information and gym membership offerings.
  3.  Start a referral program:that pays members money for refering others.
  4. Offer a money back guarantee! :this should be first really. i have only had one person take me up on this, and they didn’t even want their money back, but i made sure to give it back to them anyway, and asked for a testimonial from her about her getting her money back so i can use it in my marketing.
  5. Ask members what they want: It amazes me at the people in business that i say this to and they say it doesn’t matter what people say, they aren’t going to change that because they are stuck in thinking what they are doing is working better than giving the member what they want, and it might be working, but think about how much better it could be if you actually gave them what they want.

 To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

One Bonus tip is to make sure to get testimonials and use them in all your marketing efforts.

Shannon Cook is avaliable for consulting and marketing your fitness center by contacting fitnessmarketing@comcast.net

Are you a hurting Gym, health club, fitness center owner because of the recession/depression coming on? Here’s what i am doing that has increased my gym memberships by 25% in 40 days

Sunday, November 16th, 2008

Are you a hurting Gym, health club, fitness center owner because of the recession/depression coming on?

If the answer is yes, read on!

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I can honestly tell you that i have increased my gym business by 25% in the last month alone, and its not because i have updated, done expensive marketing, or pressured sales people to sell more memberships.

No, just the opposite, I have cut my marketing in 1/2 and just done a test to see what i could do by a small but concentrated marketing plan.

I quit radio ads, which were effective, but right now, too expensive. I started concentrating on the members i have now and offering them and their friends incentives to get them to tell their friends and family about our 24 hour automated gym. Then i have worked on my email subscribers list by doing the same incentive offerings. Then lastly, i am putting up banners that i know will catch passerby’s attention and get them to stop by, call, or visit my website and hopefully get them to sign up on my email subscription form for future weight loss and gym articles and notices.

I really can’t believe how much it has helped my gym business in the last month or two.

I have had a lot of calls lately from the radio station that i advertise with, and also the newspaper wanting me to advertise my gym with them, but i am not afraid to tell them NO for now. I am going to resume my  radio and newspaper advertising before too long, but i really wanted to try this experiment first.

One Fact I will share with you is that in the last depression and the recessions since, the businesses that kept advertising and not cutting back, came to be the biggest and best basically because all their competition quit advertising. Think about it, I know if you are a business owner then you already have, I know i almost quit until i really got to thinking about it and realized that all my competition quit all their ads and i now am alone and don’t have to spend as much because they aren’t doing any at all.   

So please don’t quit advertising all together, if you can, you need to increase your ads and do the other stuff i have said in this article. But if your strapped for cash, please try these things that cost almost nothing.

**NOTE** IF YOU DON’T HAVE A WEBSITE AND AN E-MAIL SUBSCRIPTION SIGN UP FORM, GET ONE!!!  ITS THE CHEAPEST MARKETING YOU CAN DO.

You need to invest time and money in learning how to market your gym like i have, and here’s a product that shortcuts the learning curve. I spent many thousands of dollars to learn what i know about marketing, and now know that there is info available to the fitness business industry that concentrates only on the getting and retaining members. here is one excellent product to learn from that helps tremendously without learning everything about marketing like i did, especially if you don’t have much time and only want to learn the gym business marketing part. here’s the product: Click Here!

Shannon Cook is available to build your website for your gym, health club, or fitness center, and copywriting your ads and web site material by contacting fitnessmarketing@comcast.net

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

What to look for when buying used Gym, Health Club, or Fitness Center Equipment

Thursday, November 6th, 2008

“What to look for when buying used Gym, Health Club, or Fitness Center Equipment”

Buying used gym equipment can save you alot of money if you know what to look for. There are alot of great places to buy used and refurbished gym equipment from, but make sure to do your own research of the companies your looking at.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

You should look for these things:

  • Is the gym equipment totally refurbished or just some parts, (for instance, some used gym equipment companies will say their treadmills are refurbished, but they really only put a new belt on them and clean them up. when actually they needed a new deck and waxer and maybe a roller also but they know it will last just long enough for the short warranty to run out)
  • Do they have a warranty and how long. (also ask what all is covered and how they repair the piece if it does tear up. I bought one treadmill that tore up and they sent me the part and told me to fix it myself. LET ME TELL YOU THAT ITS NOT EASY TO WORK ON TREADMILLS, AND I DO MECHANICAL WORK ALL THE TIME, SO MAKE SURE YOU DONT HAVE TO DO THE REPAIRS)
  • How much does the shipping cost?
  • Look for reviews on the company from a website. (there are some websites that will have reviews on dealing with the used fitness equipment compaines, search the name of the company and you’ll probably find someone who has dealt with them that will have a blog like this one your reading now, but on that company. BUT DON’T DRAW A CONCLUSION FROM ONE OR TWO REVIEWS, i’m sure you know that noone can please everyone all the time)
  • Never Ever buy anything without seeling it in detail either in person or pictures, a video showing it in action if possible. (it amazes me at the gym equipment dealers that don’t realize if they would show a video of the equipment in action, they would take away all reluctance of the customer to buy)

Their are brokers that you can contact that specialize in buying and selling used health club equipment, do a search for used gym equipment brokers on the internet and i’m sure you’ll find some good ones.

EBAY: should you try ebay? You will find everything for your gym on ebay, from one dumbbell to a turnkey gym ready to go. You will have to pay much more attention to things on ebay, but i have found that most ebay sellers do a better job of marketing their items. I mean by this that they do detailed photos and videos and have a detail of and warranties and all shipping charges so you won’t be trying to figure out what the charges are to ship. But you do have to worry about the warranty being upheld in some cases because if they are a single seller they could possibly go out of business tomorrow or just not return your calls and your stuck with a broken piece of fitness equipment.

So if you use ebay to buy used equipment, PLEASE CHECK THEIR RATINGS!

Some dealers that i have bought equipment from are:

WRIGHT WEIGHT EQUIPMENT in birmingham, alabama

BiG FiTNESS North Kingstown
190 Frenchtown Rd
North Kingstown, RI 02852       AND  

BiG FiTNESS Seekonk
5 Progress St
Seekonk, MA 02771

USED GYM EQUIPMENT.COM   

14201 S. Main Street
Los Angeles, CA 90061
Toll Free: 800-884-1446
310-323-2984

Shannon Cook is avaliable for hire to turn your gym into a 24 hour gym or open a gym from scratch and to market your fitness center by contacting FITNESSMARKETING@COMCAST.NET

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I spent many thousands of dollars to learn what i know about marketing, and now know that there is info available to the fitness business industry that concentrates only on the getting and retaining members. here is one excellent product to learn from that helps tremendously without learning everything about marketing like i did, especially if you don’t have much time and only want to learn the gym business marketing part. here’s the product: Click Here!