Archive for the ‘Selling Memberships’ Category

What I learned about customer service from my ex-wife, and How to keep your Gym and Tanning members from Bad Mouthing your gym if and when they cancel their Gym Membership

Sunday, January 16th, 2011

What I learned about customer service from my ex-wife, and How to keep your Gym and Tanning members from Bad Mouthing your gym if and when they cancel their Gym Membership

When it comes to Fitness Center Marketing, this is just as important as any Marketing you can do for your Fitness Center, Gym, or Tanning Salon

So what did my ex-wife teach me about customer service? That some people will never be satisfied, Period! Oh, and never to go into court unless you have a bag full of money and bus full of lawyers, and that means not trying to sue a gym member over a few hundred dollars because it will cost you time, money, and more members than that one.

I know you think your gym and members are different from the one’s you hear about from new members that come in saying “that other gym is pitiful, they suckered me into signing a contract and didn’t tell me so and so”

Then two months later when these same people try to cancel their 1 or 2 year contract at your gym, and you tell them the same thing the other gym told them, they go out and bad mouth your gym.

There are some people you cant satisfy. I know, because I’ve got an ex-wife that would make the devil give his contract up on her soul.

Here’s what I do with someone who breaks their contract or just wants to quit because their unhappy at my gym.

I try to talk to them first and find out why their unhappy. Than I tell them they have a contractual obligation just like with a cell phone company.

If that fails, and I can tell they’re the type that will just cancel a credit card or checking account anyway, then i will tell them to consider their contract cancelled and hope they will return when they decide to join a gym again.

This has never failed to get a positive response, and some have come and rejoined later. But the best part is that the bad mouthing almost stopped.

I do try to make aware to the member at sign up, about our policy about cancelling their membership.

I started putting a cancellation notice on the bottom of our contracts that they have to initial so they cant come in and say, like I’ve heard so many times, “i wasn’t told about the cancellation policy. even though its on the back in all the fine print too.

I don’t like fine print about an important issue, so i have it on there twice so they cant say they didn’t know. Your employees are not going to remember to tell everyone that sign’s up about the cancellation policy, and even if they did, they’ll tell you that they weren’t told.

I know you hard nosed business folks are saying ” the contract plainly states the policy, so i don’t care”, and your right. But I’m just telling you what i have experienced for 8 years now.

I have members come in or call in and all the time saying they haven’t been to the gym in 9 months, and they should not be required to finish their contract out because of that, or they say “I called 2 months ago and left a message on the answering machine saying i wanted to cancel, and your gym is still drafting my account and i want a refund for the past 2 months.”

With these people i have no fear. Tell them to get their contract out and read it again. Of course they say then that they lost their contract. then i tell them I’ll mail them a copy if they like. All the time being nice. Usually this disarms these excuse makers, but sometimes i cancel them if they are the type of people that i spoke of at the beginning of this post.

Nice will get you so much further in life. My ex-wife has much to learn in this area, thank god i cancelled her contract!!!

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

Questions or comments?

email:  shannoncook902@gmail.com

My Latest Successful Press Release I wrote about Tim Ferriss’s new book “the four hour body”, and it got the attention of the local news quickly, got my gym noticed, and got some free gym business leads, all because I did one thing, I gave great Information.

Friday, January 7th, 2011

“My Latest Successful Press Release I wrote about Tim Ferriss’s new book “the four hour body”, and it got the attention of the local news quickly, got my gym noticed, and got some free gym business leads, all because I did one thing, I gave great Information”

I didn’t try to push my gym or sell memberships at all when I sent out this press release.

I knew they would see that I really and truly wanted to get this great life changing info out to their readers.

I read Tim Ferriss’s new book “The Four Hour Body” and thought this new way of dieting and exercising would be great for people who think they could never lose their weight and would not want to exercise because they think it takes being in a gym for hours at a time for many days a week.

Tim’s book dispels all that, and so did I

You may not believe that a gym owner would ever tell anyone to stay out of a gym more if they want to lose weight and build more muscle, but in fact its psychological, because they will still have to come to the gym for the tools they need to exercise, I just tell them how they can do it easier.

Here’s the press release that got picked up, and i’m sure it didn’t hurt the sells of  Tim’s book either.

  Temple Gymwww.templegym.tv   902 Union Chapel roadNorthport, AL 35473Phone (205)Email: templegym@comcast.net

Press Release

Contact: Shannon CookPhone: 000000000000Email templegmcast.net FOR IMMEDIATE RELEASE7 A.M. CST, January 1, 2011

 

“Gym Owner actually tells gym members to spend less time in his Gym” 

 

YES, a gym owner said this. “I see people come in all gung ho when they first join the gym only to see them fall off a month later from overdoing it and being so sore they cant move for days, after their first few workouts.

 they think that’s the way they’ll feel after every workout”,and they don’t have to do all that to lose weight and tone up, says Shannon Cook, owner of 24 hour temple gym and tanning salon in Northport, Alabama.

he goes on to tell why you don’t have to become a gym rat to get results

spending 30 minutes 3 to 4 times a week is adequate according to “The Colorado experiment”. a study done in 1973 by creator of nautilus fitness equipment, Arthur Jones, and the same experiment done in 2007 by author of the book “four hour body”, Tim Ferriss. The same formula the gym owner/personal trainer now uses for himself and his clients to send their bodies into ultimate fat burning muscle building shock 

The study states

“High-intensity training is not easy . . . the training sessions are brief, indeed must be brief, but there is an apparently natural inclination on the part of most subjects to hold back.” Most exercises are terminated at a point well below an actual point of muscular failure, then, in an effort to compensate for the reduction intensity, the usual practice is to add more exercise to the program.

However, no amount of additional exercise will compensate for a reduction in the intensity of exercise … and if carried to extremes, which such training frequently is, the subject may actually prevent growth by exceeding the recovery ability of the system”.

What is going to failure? (I.E., REACHING THE POINT WHERE YOU CAN NO LONGER MOVE THE WEIGHT). TIM FERRISS ALSO PERFORMED EVERY REPETITION WITH A 5/5 CADENCE (FIVE SECONDS UP, FIVE SECONDS DOWN) ACCORDING TO HIS BOOK.

Arnold Schwarzenegger made exercising to muscle failure popular, and won a record number of competitions by doing it.

however, Arnold did more than 30 minutes of exercising, but he also wanted to have over 200 pounds of muscle on his frame, most of us just want to be TONED, feel good, and have more energy which can be achieved simply by devoting the 30 minutes you exercise to actual intense exercise.

“I know being a gym owner people will find it hard to believe that i’m telling them to spend less time in my gym, but i’d be doing them a disservice by telling them to spend 2 hours per session in here and get burnt out, people don’t have that amount of time these days shannon cook says”, but having a 24 hour fully automated Gym and Tanning Salon makes it easier for gym goers to have all access to the Tools they will need to accomplish any physical goal.

END.

Shannon Cook is a fitness marketing business consultant and can be reached at shannoncook902@gmail.com  for questions or comments.

Website: www.templegym.tv

That’s the exact layout for my press release. always give the reporter or editor good information that they and their readers need to know, and you’ll get free publicity for your fitness center or gym.  this is how I get a lot of my marketing done for free.

If you’d like Shannon to write your press release contact him at shannoncook902@gmail.com

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

A absolute necessary marketing check list you must follow in any business for marketing, advertising, and copywriting

Monday, September 7th, 2009

A absolute necessary marketing check list you must follow in any business for marketing, advertising, and copywriting.

gym marketing checklist 

 

If you can answer all the questions below with a YES then you have a cannot fail sales letter, marketing plan, ad, article,newsletter, radio script, brochure, or flier and postcard or any other marketing thing you do.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I started this site to help you with all the tools and knowledge i have compiled from many thousands of dollars that i have spent coming into my marketing career. I love marketing and i want to help other business owners do correct marketing.

Marketing Checklist

 

  •    Are you writing/marketing to people who you know want the product you are selling?

 

  •    Is your main headline on your ad or sales letter an intriguing attention-getter that stresses the very best benefit to the reader?

 

  •     Can your reader grasp what you are offering in three seconds or less?

 

  •    Have you written your letter or ad from the prospect’s perspective, not from your perspective?

 

  •     Are your claims backed up with facts, a track-record, testimonials?

 

  •    Does your ad or sales letter answer the six key questions: WHO? WHAT? WHERE? WHEN? WHY? and  HOW?

 

  •         Are your claims 100% true?

 To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

  •          What is your Unique Selling Proposition (U.S.P.)?  What makes you different?

 

  •     Are you treating your readers and listeners as if they are idiots. (Big mistake if you are.)

 

  •     Is your offer irresistible?

 

  •    Is your guarantee bold, eye-popping, and attention-getting? (i.e. double-your-money-back)

 

  •     Do you have a deadline for the offer to expire and a good reason for the deadline?

 

  •     Is it easy to order?

 

  •    Have you told your prospect exactly how to respond with step-by-step instructions?

 

  •    Have you told your prospect who you are?

 

  •    Is your letter, your ad easy to read, scannable, with lots of headlines, sub-heads, strategic underlines?

 

  •         Is your letter written in a conversational, friendly style?

 

  •    Have you anticipated and answered all your reader’s  possible  objections?

 

  •   Does your order form or reply form (landing page) look like an  order form? (It should.)

 

  •         Is everything you want your reader to do clearly stated on  the order form?

 

  •         Does your order form or website have a headline restating the main benefit?

 

  •         Are the graphics and packaging of your offer attention-getting?

 

  •         Are your graphics enhancing your message or obscuring your message?

 

  •        Are you giving away something to boost response?

 

  •        Have you stripped out empty “hype” words like “best ever” and “amazing”?

 

  •        Have you replaced empty hype words with facts and proof?

 

  •        Have you put your guarantee on a separate document that looks  official, like a certificate or a savings bond?  Have you signed your guarantee?

 

  •        Have you included a FAQ (Q&A) insert?

 

  •       Have you written an entire package (with all necessary elements), not just a letter?

 

  •       Are you tracking and measuring results meticulously?

 

  •       Are you testing (one element a time)?

 

  •    Are you zeroing in on your best 20% of customers, treating them with extra care and attention?

 

  •        Does everyone in your company understand that they are marketers?

 

  •        Is your company worthy of referral?

 

  •       Are you posting important marketing numbers at your company so that everyone understands what the goals are?

 

  •   Does everyone in your company understand that their paychecks come from customers/sales?

 

  •    Does everyone in your company know that the mission of your company is to create a “Happy Customer Experience that exceeds the customer’s expectations and causes customers to say ‘WOW!’”?

 

  •     Have you raised your prices 10%? (This will increase the profitability of most companies by 50%)

 

  •     Do you have a computerized database that includes all relevant information on customers and prospects that will allow you to segment your customers and precisely target your communications?

 

  •    Do you know how much it’s costing you to find a lead?

 

  •     Do you know how many leads it takes to find a customer?

 

  •     Do you know which sources, ads and letters are producing the most leads and the most productive leads?

 

  •     Are you keeping your database clean and accurate, eliminating duplicates?  Are you a fanatic about list hygiene?

 

Please add your comments or questions on my blog and I’ll get back to you asap. Thanks, Shannon

 

To learn every detail of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

shannon cook can be reached at shannoncook902@gmail.com