Archive for the ‘Videos’ Category

Video Interview with NFL player Will Herring on How to Open a Gym or Convert a Gym into a 24 Hour Fitness Center using the Firebug Gym Software and Door Access and Security System

Saturday, December 31st, 2011

Video Interview with NFL player Will Herring about how he opened his gym from scratch and  how he decided to make his gym a 24 Hour Fitness Center

In this video Will talks about his experience’s with the system and opening a gym form scratch.

Want to know what kind of door access and software systems Fitness Centers like Snap Fitness, Anytime Fitness, and 24 hour Fitness use to automate their gyms? Here’s a complete system I use at my gym, Temple Gym, and I recommend my clients use to automate their gyms. It’s a complete system that comes with door access, gym software, and security system.
Shannon Cook of www.fitnessmarketing.tv interviews Will Herring, New Orleans Saints Player #54, about the 24 hour gym access system (firebug software system) and how he used the book, “HOW TO OPEN A GYM OR CONVERT A GYM INTO A 24 HOUR GYM”, available at www.how2ownagym.com to open his gym, Herring Fitness 24 hour gym in Auburn Alabama. Shannon owns Temple Gym in Tuscaloosa Alabama www.templegym.tv

contact shannon at shannoncook902@gmail.com

The best way to sell Fitness Gift Cards for your Fitness Center and where to get Gift Cards for your gym

Monday, December 19th, 2011

Another marketing guy, Curtis Mock, told me about getting Gift Cards for my fitness center to add another revenue stream to the gym and offer customers who are looking for gifts for friends and family, a unique way to give a gift card instead of Gift Certificates.

Curtis was right, and I like to give credit where credit is due, that’s what I do here at this website, I don’t act like I came up with everything Ido that works for marketing my fitness center and others I do consulting for.

Curtis Mock also has a great web show called Fitness Business Television. I highly recommend you check it out at www.fitbiz.tv

So after I got my Fitness Gift Cards I started offering them at a discount like 1/2 off for special occasions but mostly selling them at face value of $165 which is good for a 3 month single membership or 2 months family membership to my 24 hour gym and tanning salon. You can do the face value of the cards in many ways but I like to use them at an exact price of 3 months membership because its easier for me to keep up with them in my Gym Software System by Firebug Software.

I am a consultant to and Helped Will Herring #54 line backer for the New Orleans Saints NFL team , open his Gym in Auburn Alabama called Herring Fitness 24 hour Fully Automated Gym.

 I got him to get the gift cards also, and he just did the face value at $100 good towards a membership which is fine too, you can see some of the specials I have him run on his website at www.herringfitness.com . I also have Will do email subscribers only specials which I do also to my email list. You can see how I have my gift cards for sale on my website at www.templegym.tv , I have great success in getting subscribers with the email sign up form on my website that says in the form that if they subscribe they will get email only specials. 

The thing I found out about gift cards is the same thing most retailers know. That is there’s a lot of people that will buy but never cash the cards in, and you basically come out keeping the money for no service, which is good but I like to have them coming in so they will most likely continue using the gym and become regular members.

I also give a large amount of gift cards away to those I can tell will actually use a membership and hopefully will bring in friends, which most will. I always keep them with me, I have a knack for reading people that will appreciate and use the gift cards, and will spread the word about my gym to all their friends and family.

Can you imagine someone giving you a $165 gift card for anything, and it being real and valuable. They cant believe it most of the time, I made sure to have my website address and info on the back of the gift card so they can go to my website and see for themselves.

Will Herring is experimenting now with giving away some cards, he is reluctant to begin with, but like the 30 day guarantee I got him to give at him gym, he will see it works just like the trust the 30 day guarantee builds by just offering it.

I also do one major thing that Will Herring is just starting to do now. When a new member signs up at my gym or his, I send out a thank you letter, along with how the gym operates in case there’s no one there when they come in, being that we are a 24 Hour Fully Automated Fitness Center. Along with that letter I send out a free gift card included in every envelope. But the catch is they cant use the cards for their current membership, they must give them away to anyone that isn’t a member.

I have more success with this one fitness marketing tactic, than almost any other I use.

The next tactic is to sell the gift cards at a great discount, say my $165 card for two for one or even three for one.

Believe me it they will pay for themselves and bring in more people than just about another way of using fitness gift cards to market with.

 I don’t make a dime from selling the gift cards, I like the cards because they work ,and Curtis is a stand up guy and great at what he does, so I recommend if you are in the market for fitness gift cards, visit his website at www.fitnessgiftcards.com and get your art work started today and pick your colors and raised letter option and the magnetic strip option on the back so they look authentic. they will ship them to you within about 2 weeks most of the time.

Look at mine on my website and copy some info if you wish, but the robot logo is mine and cant be copied without my consent, but I will license it out if your interested. the website to view my gift cards is www.templegym.tv. then search gift cards.

Also if you like the website I use I can build you a fitness center website for your gym. A website for your gym that will in most cases will pull way more prospects than your competitors site.

Websites i like to use are a template videos, aweber email contact form,stats tracker,seo friendly, everything you need to crush your gym competition. Simply contact me with any questions and I can get a estimate to you, i use a template for most of the gyms I open and they end up drawing more traffic than all the competition combined like I do and Will Herring does also in his town.

Don’t believe me? I have stats of exactly how many visitors come to all my gym websites including Will Herring’s

I charge a set rate , but add on’s are extra like the video. If you shoot the video and post it to YouTube, I can simply install it into the site and maximize the keywords for that video so it will be found when searching for your gym because google loves videos now.

let me know if I can do anything for you, and god bless!  Shannon Cook  consultant to the fitness industry, email: shannoncook902@gmail.com

How to Start and/or Build a 24 hour Fully Automated Fitness Center, Gym, or Health Club from scratch, including quality exercise equipment, tanning beds, gym software, 24 hour access system, security system, and office equipment, just like I did

Tuesday, March 2nd, 2010

How to Start and/or Build a 24 hour Fully Automated Fitness Center, Gym, or Health Club from scratch, including quality exercise equipment, tanning beds, gym software, 24 hour access system, security system, and office equipment, just like I did

Learn from Shannon Cook, a current gym owner, former general contractor, commercial building landlord, and Fitness Marketing Consultant, how to go from your IDEA to the Grand Opening of your Fitness Center.

Also, how to convert an existing gym into a 24 hour fitness center by installing a 24 hour automated door access system, 911 system, and security cameras, and if that’s not enough, the gym door access system comes with a gym and fitness center management software system

 I’m so positive you will know everything about how to start a gym form scratch after reading this book, that i’m giving you 182.5 days, that’s 6 months to try it, and if you don’t like it, return it for a full refund

Why listen to me?

Because I did everything wrong before I did anything right. Fortunately I stuck with it and found some very successful businessmen to guide me, then innovated by turning my gym into a 24 hour fully automated gym, then spent over $15,000 to learn marketing the old fashioned way.

Here’s what you’ll learn:

First off, I’ll teach you how I took my gym from 50 members to over 300 in less than 3 months and exactly what I did and still do to make my little back woods gym one of the best known in my town.

Then you’ll learn;

HOW TO:

  • Research and Decide what kind of gym you want to open, from a 24 hour automated fitness center like the very popular 24 hour fitness and snap fitness, to a women’s only gym     
  • Incorporating or LLC?
  • Partnerships 
  • Franchise
  • Buy an Existing Club
  • Business Plan and Executive Summary
  •  Writing the Plan  
  •  Funding your Start up                                            
  •  Accounting for every dollar, for success             
  •  Naming your Gym   
  •  Becoming a Spy                                                     
  •  Location, Location, Location   
  •  Electrical
  •  Lighting 
  •  Air Conditioner and Heat Electrical needs           
  • Cable or Satellite hook up                                     
  • Phone service                                                         
  • Negotiating the Lease                                             
  • Choosing signage for Marketing your Gym          
  • Painting the interior of your gym                           
  • Insurance
  • Plans Drawn up for the building                            
  • The Build out                                                           
  • Getting the Permit for the Build out                       
  • Mirrors
  • Gym Equipment                                                      
  • Parts for gym equipment                                        
  • Flooring
  • Pro Shop Vendors                                                    
  • Office Equipment                                                      
  • Security System                                                        
  • Automated Door Access System                            
  • Gym Management Software                                      
  • Energy Efficiency in your building                          
  • Motion Switches for Lighting                                   
  • Ceiling Fans                                                               
  • Sound Systems and Cardio Theaters                     
  • Electronic Funds Transfer, (EFT) Bank Draft           
  • Accepting Credit Cards                                             
  • Childcare   
  • Waivers
  • Hiring Employees                                                      
  • Hiring Personal Trainers                                           
  • WIFI for members to use                                          
  • Lockers for your locker room                                  
  • Press Release Writing                                               
  • Marketing Checklist                                                  
  • Email Marketing                                                          
  • Website for your gym                                                
  • Google Adwords campaign creation and management                                                       
  • How to run a Grand Opening                                                   
  • Mailing List Companies                                             
  • Social Networking

If you want to know all the wrong things I did, here they are;

  • When I opened I picked the wrong location
  •  used the wrong subcontractors
  •  bought exercise equipment from the wrong people and also bought the wrong equipment
  •  finished my concrete floor with too little sealer
  •  painted some rooms the wrong colors for the right psychological effect (which you’ll learn)
  • Made the tanning bed rooms too small
  • Offered childcare when I wasn’t set up for it correctly
  • Hired the wrong employees
  • Hired the wrong personal trainers
  • Installed the wrong size air conditioner
  • Signed contracts for phone lines that I could have negotiated for a lot less
  • Used the wrong lighting
  • Got sued for $190,000 because of a contract that really didn’t exist (here’s where I made the biggest mistake in believing lady justice is blind, really justice has one eye open, and she’s looking for $$$ not justice), so learn what not to do.

I then turned my business around completely and figured out on my own what no one else would tell me, and I don’t blame them, after all, they learned the way I did.

 182.5 Day/6 month Unlimited Guarantee!!!

Anyone who has a dream of opening a business, and won’t invest in researching the in’s and out’s before going into it, doesn’t deserve to be in business, and probably won’t be for long anyway!!!

Over 200 pages, Instantly downloadable ebook now for only $39.99

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Shannon Cook is a marketing consultant to the fitness industry. contact Shannon for questions at shannoncook902@gmail.com

How to make a virtual Gym tour video that presells your memberships for you

Sunday, January 10th, 2010

How to make a virtual Gym tour video that pre sells your memberships for you

shooting video

 

 I made a very simple video tour of my gym TEMPLE GYM, because i kept getting calls and emails about how the 24 hour thing works, and rightly so, because that’s part of the sales persons job.

To learn every detail of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Watch my gym video tour, then read on to discover how i did it.

If you want to see my site its at www.templegym.tv

So, I will tell you what to do. First off, don’t try to go to school for video editing to learn how to make a great explosive video, your not going to the Film festival, are you? here’s what to do.

Please don’t ever get a digital camera and stand in one place and turn around in circles, when someone watches it online it will make you dizzy, not to mention that you cant even tell whats what because it looks like you were standing in front of a circus mirror.

Now here’s what to do:

  • get a digital or video camera, or you could even use a good cell phone if the picture is good enough.
  • have someone film you starting in the parking lot, just like you met them out there to greet them.
  • DONT PAY ATTENTION TO THE CAMERA AT ALL, look at the person holding the camera and act just like you do when someone comes in to visit and see how your gym works.
  • give that camera holder your undivided attention and smile and even laugh if your funny.
  • just talk in simple terms that a 4th grader can understand, don’t get technical, you may have a few people wanting the technical answers, but not the average gym visitor.
  • don’t have a model do the video, you want it to look very homemade, that’s why you tube is so popular.
  • Get a You Tube Account
  • upload the video to you tube, and now you tube actually has an editing feature built in. Cut out whatever you need to. I have a simple editing program called ULEAD VIDEO STUDIO, but you don’t need any of that.
  • All i cut out of my gym video was the beginning where i messed up and the end where it took a minute to cut off the camera and some in between where i was opening the door and she almost dropped the camera. I even added text clouds to some of it.
  • Upload the final edited video.
  • wait for google to finish the uploading.
  • They’ll give you an “embed” code that you can cut and paste into your site wherever you want.

 Good luck.

 To learn every detail of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com