Comments for www.FitnessMarketing.TV, How to market and advertise your Gym, Health Club, Or Fitness Facility Cheaply

Comment on So Planet Fitness Just Moved in Town, what does your Gym do to compete with a $10 a month Planet Fitness Gym? by Costas Elia

Costas Elia — Thu, 19 Jan 2012 12:34:14 +0000

Hello Shannon. I would like to turn my gym into a 24 hours gym automated. Could you help me? I am from Cyprus Larnaca.

Comment on How to Write a 15 Second Radio Ad That Gets Prospects to Call or Visit Your Website,or your 24 hour gym by Loopband

Loopband — Thu, 01 Sep 2011 22:34:52 +0000

how come ive been dieting and going to the gym and put on 2 kilos?

Comment on Claude Hopkins who lived in the late 1800′s to mid 1900′s, was the worlds greatest copywriter, who wrote two books, which i have available in audio book on CD,on how to market, write copy, and test any product or service. the books are called “My Life in Advertising” and “Scientific Advertising”. by shannon cook

shannon cook — Fri, 28 May 2010 17:15:37 +0000

hi, im in the process of writing many post about all the topics on the left side column of the site, what are you wanting to learn most about, opening a gym, converting a gym into a 24 hour fitness center, or just marketing?

thanks, shannon

Comment on Claude Hopkins who lived in the late 1800′s to mid 1900′s, was the worlds greatest copywriter, who wrote two books, which i have available in audio book on CD,on how to market, write copy, and test any product or service. the books are called “My Life in Advertising” and “Scientific Advertising”. by Pinkie Gollwitzer

Pinkie Gollwitzer — Fri, 28 May 2010 09:38:41 +0000

hey,I discover that your site is quite informative and helpful and we were curious if there is really a possibility of getting More articles or blog posts like this on your website. If you willing to help us out, we would be willing to compensate you… , Pinkie Gollwitzer

Comment on Do yourself a favor, hire a professional copywriter to write all your gym, health club, fitness center marketing material, and stick to what you do best which is taking care of the prospects that come in from the right writing in the ads by fitness marketing expert

fitness marketing expert — Fri, 08 May 2009 15:54:28 +0000

Yes im avaliable for interviews, you can contact me at fitnessmarketing@comcast.net with the info. thanks, shannon

Comment on Do yourself a favor, hire a professional copywriter to write all your gym, health club, fitness center marketing material, and stick to what you do best which is taking care of the prospects that come in from the right writing in the ads by Georgette Pann

Georgette Pann — Fri, 08 May 2009 11:02:52 +0000

hi
I would also like to know if you are available for an article ,interview?

Comment on Do yourself a favor, hire a professional copywriter to write all your gym, health club, fitness center marketing material, and stick to what you do best which is taking care of the prospects that come in from the right writing in the ads by Rashiid

Rashiid — Sun, 25 Jan 2009 07:32:29 +0000

Thank you for the following information on becoming or hiring a great copywriter. I have began creating my skills as well getting a more understanding about networking and using others talents and skills. I would also like to know if you are open to an interview. Yes or No, I am a Fitness Business Marketing Coach that is very passionate about helping other Fitness Professionals around the Washington State area I would like to have your expertise and knowledge on a audio series I have put together called Your Renegade Fitness Marketing Audio series.

Thank you for your time and energy eachday here.

Rashiid
fpmassociation.ning.com

Comment on Using Psychology to find out what color to paint in your gym or fitness center or health club to get more sales and make people feel good by Nicole & Jon Mastrilli

Nicole & Jon Mastrilli — Tue, 04 Nov 2008 19:45:18 +0000

My husband and I are in the beginning stages of starting our own personal training studio, we were so happy to stumble across this site. We noticed that Shannon said he would be willing to answer any questions we had, so we called him. What a great guy, we could tell he was very genuine and cared even though we had never met him before! I loved the artical about what Using Psychology to find out what color to paint in your gym, I would never have thought about how the color choices we make affect our clients. We were actually already considering red as the main color, now we know better.
Thanks!

Comment on Should you allow the BIG MARKETING COMPANIES to come into your gym, fitness center, or health club to do your marketing or use someone smaller who has been in the trenches? by fitness marketing expert

fitness marketing expert — Wed, 22 Oct 2008 03:58:25 +0000

Hi Curtis, your absolutely right about the things to look for in marketing companies for fitness centers. Most gym owners don’t do anything but look in the phone book and on other gym’s brochures and copy what they are doing, and they don’t even know if it works before they copy it. If it works i can guarantee you they will be using it for a long time, because no one will willingly lose money month after month without seeing results, so if you see another gym using the same marketing for an extended period of time, then you can bet it works.

When you see a gym starting to use the low cost tactics all the time like “no sign up fee and no contracts or 19.95 month”, you can bet they don’t know how to market. I use the no sign up fee sometimes, but not very often because i have raised my prices over everyone elses and have become known as the “High Priced Gym” and i get more members than i ever have. So why lower my rates or offer specials when i make twice as much money and get twice as many gym members as when i was competing for price.

That’s why i am so glad there’s people like you and me out there that are willing to tell people how to market there gym’s and fitness centers without charging them for all advice. And i believe it’s because we love the gym marketing business and all we are doing is making better reputations in the gym industry. But we also have familys and want to get paid for what we know.

With that said, gym owners can save way more than you spend on marketing in the long run by using someone like Curtis Mock at gymmarketing.com or me Shannon Cook at fitnessmarketing@comcast.net, to do your marketing unless you want to invest as much time in learning marketing as we have, and you MUST have a love for the marketing business like I have to do it successfully.

Thanks Curtis for commenting, shannon

Comment on Should you allow the BIG MARKETING COMPANIES to come into your gym, fitness center, or health club to do your marketing or use someone smaller who has been in the trenches? by Curtis Mock

Curtis Mock — Tue, 21 Oct 2008 17:39:27 +0000

For your readers, here is a list of things they want to make sure to be aware of when dealing with a health club marketing or health club promotion company:

1. What is your first impression? Does the company blatantly overpromise? Do they sound like a smarmy salesperson? GO WITH YOUR GUT! It is correct more times than it’s wrong.

2. What is the reputation of their leadership? Do they appear anywhere on the Internet? Do they have a good reputation in the industry? If not, they are flying below the radar for a reason.

3. Can they explain everything about the campaign they plan to run or does it seem they are hiding something? You need to understand how everything works so that there is no confusion once it has started.

4. Can you tell they are overpromising on the results they plan to provide you? If they say they will generate 200k in cash for you in 4 short weeks or that they will increase your EFT by 15k/month…you should be able to see right through it.

5. Do they have a low barrier to entry program so you can get a feel for them? I.e. A low cost consulting program that you can pay for initially to make sure they know what they’re talking about. This will save you lots of money in the long run to determine if their ideals and working model is a good fit for your club.

Also, there’s not much point in asking for references, they will always give you the good ones anyway. Go on your gut…always.

Thanks for the great blog Shannon!

Curtis
http://www.curtismock.com