Posts Tagged ‘fitness center marketing consultant’

Security system battery backups and Should you have your security system for your Fitness Center, Health Club, or Gym monitored by a company.

Tuesday, September 30th, 2008

Security system battery backups and Should you have your security system for your Fitness Center, Health Club, or Gym monitored by a company.

In my case i don’t.

I have a DVR (digital video recorder) that has a battery backup on it. You can get battery backups from 5 minutes for cheap ,or a few days that are expensive. But always have a battery backup no matter what. The bigger you can afford the better.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

You don’t want the power going out for a few days because of a hurricane and people being able to come in and rob your gym or someone get hurt and you not have any proof they didn’t. 

I have battery backups on everything from my door access system to my computers, a backup not only helps when there’s a power outage, but also protects in the case of power brown outs, which are not the same as a blackout, a brown out simply allows the power to go off for a second and the surge of power coming back on messes a lot of electronics up.

I monitor my own camera system and door access because i don’t have to pay that fee and if something does go missing or someone takes something, all i have to do is look back to see. my DVR records up to 40 days before it starts recording over the first day again.

So, to recap:

  • Have a battery backup on your system
  • Have a big enough dvr to record a long time so you wont have anyworries about looking up something that happened 3 weeks back.

P.S. when selecting a company to install your system, make sure they understand what you need and want your system to do. Write out everything you want it to do and when you both agree on a particular system, Make them sign it. They will say they don’t remember you saying that or they misunderstood you, and that mistake cost me over $4000.

No one is too smart to learn from others experiences.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is avaliable for hire to market fitness centers or to turn your club into a 24 hour automated club by contacting fitnessmarketing@comcast.net

What are the steps I take in Marketing fitness centers, gyms, or health clubs from start to finish, by marketing consultant Shannon Cook

Tuesday, September 23rd, 2008

I have set up a system that I use to market fitness centers, or any type of business for that fact.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

  1. I start with doing an interview with the business owner called an Opportunity Analysis, because i need to find what you offer that i can turn into a marketing campaign.
  2. I come up with a USP (unique selling proposition) for the business to use in everything they do. This is sometimes called an “elevator pitch”.
  3. Then i implement that USP into everything marketing wise from the staff on the phone to the web site, to the business cards and everything in between. This one thing has brought me more business than almost all the others because it ties it all together.
  4. I write press releases for the news papers, tv and radio to get noticed for free.
  5. I write copy for all of the above that will catch the attention of prospects, I’m not trying to win any awards for graphics or slogans, they sound good but you really must spend money like coke or pepsi to be successful to do that type of slogan marketing. Its like throwing a granade out and only hitting a few people, i like to concentrate on people that are actually interested in what im offering.
  6.  I then teach you all the tricks that i do for direct marketing and for your website that you will continue to use for years to come that will actually be done after you get the prospect on your list to send mail outs or e-mails to that sooner or later will bring them in without bugging them to death and end up hating you like so many businesses do that send too many offers too often and without any useable content that is valuable to them.

There’s only two ways my prospects get off my list of mailings or emails:

  • Asked to be taken off
  • or Die

I will show you how I get these prospects from an e-mail opt-in form on my web site to using a list broker to get the names and addresses of the people that fit my criteria.

I NEVER COLD CALL, EVER!!! i hate this form of marketing more than any out there. Many gym’s do it, but i don’t waste my time on it, i don’t have to.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is for hire to help you open your 24 hour automated gym or turn your gym into a 24 hour gym, or as a marketing consultant, by contacting    fitnessmarketing@comcast.net

How I made my own Gym or fitness center or health club member software for $25, that saved me thousands

Tuesday, September 16th, 2008

“How I made my own Gym or fitness center or health club member software for $25, that saved me thousands”

When i swapped over to a 24 hour club I went through a computer crash and had to reinstall (Aphelion) my gym software again. come to find out, it wouldn’t come out of demo mode. I tried the website for them and called them, only to find out they shutdown or sold out to someone else.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I researched gym software to find out it cost upwards of $10,000. So i decided to ask the guy fixing my computer what software he thought would work? To my surprise he said “Quick books Customer Manager”.

I rsearched the program and decided to try it. I got it off ebay for $25

It has taken some time to learn what to put in the program as far as, How to customize the fields for all the member info i needed to accurately keep track of the members. But after a few months of small changes i had it.

I can now enter everything about a member that i need from, contract dates, PIN #’s, birthdays, how they pay, address, and contact info. I even have the program set up to Alert me, upon starting the program, to expiration’s of contracts for mail outs and any other alerts i want to type in. The only drawback is that i have to sync it to the front desk computer manually, the makers somehow forgot to put that automated part in the software.

All in all, we love it.

I will say that i also do alerts on Google Calendar and set that as my home page in my browser and we really love that feature of google.

So if you don’t have several computers that have to auto sync, and you want a very cheap alternative to gym software, Quick books Customer Manager is great. Also it syncs with the  Quickbooks main program if you use that for accounting which i do.

I hope this helps.

Please leave a comment if this helps

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook can be reached at fitnessmarketing@comcast.net for questions about hiring for marketing your gym or turning your gym into a 24 hour fully automated gym.

The one thing all gym, health club, fitness center owners are afraid to do

Saturday, September 13th, 2008

“The one thing that most all gyms are afraid to do because they are scared people will take advantage of them!”

OFFER A 30 DAY MONEY BACK GUARANTEE!!!

Besides me turning my gym into a 24 hour fully automated facility, this one thing has gotten me more members than anything else i can do.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I discussed this with other people and they thought just like everyone else, that people would take advantage of my offer. I have signed up over 200 people in the last 8 months and have had only one person get their money back, and that lady didn’t even want her money back, she just wanted to cancel before her contract took effect. However i did give her the money back because i said i would and i also asked her to write a short testimonial for the gym saying how easy it was to get her money back and I use it in my advertising to show people that we really do have a guarantee.

Most gyms are so afraid to lose a member that they make alot of them mad because they hold them to their contracts like concrete and even though they have the right to, they get talked about badly to everyone that person knows and lose alot of potential members in the process.

I took a survey from my members on my website and asked them several questions, but one was “did the 30 day guarantee have anything to do with you signing up”, to my surprise, 85% said yes. 

For some reason no gym in town has tried to copy me on this. To their loss.

I do hold people to their contracts, but if i can tell that person is gonna do harm by talking bad about me and my gym, then i gladly let them out of their contract.

One other thing I reccomend is getting the Book by Dale Carnegie “how to win friends and influence people”. in it he said something that i think has also helped me retain members that really don’t use the gym, they just keep their membership because i get to know them while signing them up. He said, Tell the person your dealing with that you can tell by looking at them and the way they act that they will follow through with their contract because they look and act honorable. You might think that’s flatery, but i mean it when i say it and they can tell i mean it, and it makes them feel honorable. Everyone wants to feel important.

I’m in the process right now of offering a 30 day double your money back guarantee to see how it works. My wife doesn’t like it, but she didn’t think the 30 day regular guarantee was a good idea either, until she saw and heard it in action.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Feel free to post comments. thanks, shannon

Shannon Cook can be contacted at  fitnessmarketing@comcast.net for questions about hiring for marketing or turning your gym into a 24 hour gym.

The simplest and most cost effective marketing thing you can do on a website to market your gym, health club, or fitness center is:

Tuesday, September 2nd, 2008

The simplest and most cost effective marketing thing you can do on a website to market your gym, health club, or fitness center is:”

This is the best and cheapest thing I have ever done to market my gym.

my website is uglier than pootin in church, but i get more quality leads from this one thing than almost all of my website copy combined. If you dont believe me on the ugliness, go to  www.templegym.tv  and look at it.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

When i say quality leads I mean that people see this on my site and decide that want to join if they come in instead of coming in to look around and then seeing that its not for them, simply because they can come in and look around from the comfort of their computer or mobile phone if they have the Internet on their phone.

Here it is:

 

BUT, don’t use a digital camera, use must use a camera that will allow you to walk around and see what they will see when you take them on a tour of your gym. The worst thing you can do is to stand in the middle of your gym and go around in a circle. It makes people dizzy. I know the gyms in my area that have the virtual tour on their sites always do the dizzy type tour and you cant tell what they have in there gyms. They say my video looks cheap, and it might, but every new prospect comments on how they love it and how it made them decide to come in and join.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

 

Shannon Cook is avaliable for hire in marketing consulting or turning your gym into a 24 hour gym or starting a gym from scratch. Contact Shannon at  fitnessmarketing@comcast.net