Posts Tagged ‘gym marketing’

How I lowered my Fitness Center’s power bill from $1,980 a month to under $1,000 with the help of the Power Company

Thursday, January 26th, 2012

Fitness Center Marketing won’t help you much if  your power bills are sucking every dollar out of our profit. There are many things you probably don’t think about that can lower your Gym power bills

by: Shannon Cook, Fitness Marketing Consltant and expert in How to open a 24 Hour Gym

Yes the power company will come to your business and help you find ways to lower your power bill for your gym business like they did for me.

The summer’s in Alabama are as hot as a blistered butt rash and my power bill almost doubled. I did everything I could think of to lower it like insulating the ceilings and making sure the air conditioner was maintained, but the air conditioner runs non stop when its 110 degrees outside.

The power company sent out an employee to do a power audit for me. He told me I could combine the 6 power meters into 2 and save $50 per meter because they charge $50 per meter plus power usage, which i did not know. I saved $200 per month just by doing that one thing.

Then he went through my gym. He told me to turn the water heaters down to 115 to 125 degrees to keep them  from working so hard to heat water to a high temp.

Then we looked at my lighting. He recommended i take the old strip lighting out that required T-12 bulbs and install the new energy efficient T-8 lights. Actually I had 28 lights to begin with, but with the light output of the new T-8 bulbs, I only have 13 now, and it puts out way more light and the ballast that run the bulbs are about 1/4 the size of the old ballast and don’t even get hot like the old ballast. If you have an acoustical ceiling with lay in lights, then you can get the new lay in lights with the T-8 small bulbs, or you can get a T-8 conversion kit for the old lights if you want to but it’s about as difficult as being married to my ex-wife to install. I also recommend getting the daylight type of bulbs because they are brighter and put off a better quality of light.

Then the guy suggested I install motion switches for all lighting. Here is where I went through hell backwards with gasoline underwear on. I wanted good switches that were easy to set and worked even if members were 50′ across the gym. I ordered the best motion activated light switches amazon offered, which was about $60 apiece.

Well, needless to say, I spent hours upon hours trying to set them to work right. I turned the setting a tiny bit to make it stay on for a few more minutes extra, but they wouldn’t come on at all then. I have about 6 switches all together so you can see how frustrating this was. I finally went to Lowe’s and got a $20 motion switch and put one in. It worked perfect and was easy to set for the correct 15 minute time limit I needed in the main gym area. The bathrooms and child play room have 5 minute time limits. Time limits meaning if their is no motion detected for the set time, then it goes off, but when motion is detected it automatically comes on.

Just note that if your going to buy a switch make sure it isn’t “auto off, manual on”, because it will not come on automatically, you have to press it on which defeats the purpose.

All these power saving changes made a tremendous difference in my overall power bill.

Make sure your ceiling is insulated with the correct amount of insulation also. if you have a drop ceiling or acoustical ceiling, then make sure the insulation is laying correctly and not scattered like a wasp nest in a tornado.

To buy the guide on How to Open a 24 Hour Fitness Center from scratch or convert your Gym into a 24 Hour Gym, go to www.how2ownagym.com

To contact Shannon Cook about Fitness Center Marketing Consulting or writing ads for your gym, email: shannoncook902@gmail.com

How to Double or Triple your gym, health club, or fitness centers memberships for the new year?

Friday, January 2nd, 2009

“How to Double your gym, health club, or fitness centers memberships for the new year?”

It can be done! I did it last year, and even tripled my memberships in less than 3 months.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

The tactics I used are not used by any other gym,health club, or fitness center around as far as i know. I know that in my city, the other gyms have laughed at some of the marketing tricks i use, but I don’t care, especially when my gym marketing tactics allowed me to increase my gym membership rates from $25 month to $45 month and tripled my membership base at the same time.

How did I do it?
I have over thirty articles that you can search on my site for free by going to the site and typing in a phrase in the white box in the upper right hand section and hit enter, that has a lot of the things i used to do all this but, you can get one on one consulting over the phone or the net through “skype” for the very small sum of $125 for an hour. You will no doubt get 10 times more than what it cost by being able to ask me any questions you have and learn from my many thousands of dollars of mistakes and the right moves i made also.

I will only be offering this price for a short while because i have been bombarded with so many request for consulting for free that i am trying to write my course on gym marketing to offer to the public and that will take all my time up and i will have to stop consulting for a while.

for consulting contact me at shannoncook902@gmail.com

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

please be sure to subscribe to the form on my site to get automatic updates.

To learn how to open a 24 hour fitness center, build and start a gym from scratch, manage a gym, and fitness center marketing, check out my book at www.how2ownagym.com

Write golf fitness or Bowling fitness marketing sales copy for your gym,fitness center, or health club to attract a different member types

Tuesday, December 9th, 2008

Write golf fitness or Bowling fitness sales copy for your gym,fitness center, or health club to attract a different member types

If your looking to attract different types of members that normally don’t think they can benefit from a gym membership, look into marketing to the highly profitable niche’s such as Golf Fitness, or Bowling Fitness or any other unmarketed niche no one else thinks of, and advertise to them.

Start off with a headline like “Shave 2 strokes off your next game of Golf by exercising those particular muscles responsible for your Golf swing while improving concentration”

You can see how marketing to a unmarketed niche can bring in members you would never see otherwise. But make sure the sales copy is great, or you won’t catch their attention.

hope this helps. please post questions or comments.

Shannon Cook can be hired to write your advertisements by contacting shannoncook902@gmail.com

I spent many thousands of dollars to learn what i know about marketing, and now know that there is info available to the fitness business industry that concentrates only on the getting and retaining members. here is one excellent product to learn from that helps tremendously without learning everything about marketing like i did, especially if you don’t have much time and only want to learn the gym business marketing part. here’s the product: Click Here!

Recession or Depression proof your gym, health club, or fitness business by doing these 5 things, including how to build your own wordpress site tutorials.

Sunday, November 16th, 2008

“Recession or Depression proof your gym, health club, or fitness business by doing these 5 things, including how to build your own wordpress site tutorials”

The thing i find it hardest to get across to new business owners and alot of old business owners is the fact that they might survive a recession but how much better could their business have been if they would have actually tried marketing.

Most people are just like the restaurant owner i once heard of; the first thing he let go of money wise when money got tight was the bug killer man, and it was the most important of all his business. If you don’t believe me, just go into a restaurant and see a roach. You will consider going back if you get bad service one time, but if you see a bug your gone for good!

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Here’s another amazing thing i have discovered because i have done this thing myself; I would tell anyone that called trying to get me to advertise with them that i didn’t have the money, but i would spend money on other less important things. PLEASE hear me! You need to spend the money on the right marketing PERIOD!!!

  1. Start a website using WordPress:Its what you are reading now,its the easiest thing on the web to do and you can be up and going in minutes not days or months. here’s a great set of tutorials that will teach you how to get going with wordpress immediatley.Click Here!
  2. Putting an e-mail opt-in form on your website: so you can notify your prospects of information and gym membership offerings.
  3.  Start a referral program:that pays members money for refering others.
  4. Offer a money back guarantee! :this should be first really. i have only had one person take me up on this, and they didn’t even want their money back, but i made sure to give it back to them anyway, and asked for a testimonial from her about her getting her money back so i can use it in my marketing.
  5. Ask members what they want: It amazes me at the people in business that i say this to and they say it doesn’t matter what people say, they aren’t going to change that because they are stuck in thinking what they are doing is working better than giving the member what they want, and it might be working, but think about how much better it could be if you actually gave them what they want.

 To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

One Bonus tip is to make sure to get testimonials and use them in all your marketing efforts.

Shannon Cook is avaliable for consulting and marketing your fitness center by contacting fitnessmarketing@comcast.net

Are you a hurting Gym, health club, fitness center owner because of the recession/depression coming on? Here’s what i am doing that has increased my gym memberships by 25% in 40 days

Sunday, November 16th, 2008

Are you a hurting Gym, health club, fitness center owner because of the recession/depression coming on?

If the answer is yes, read on!

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I can honestly tell you that i have increased my gym business by 25% in the last month alone, and its not because i have updated, done expensive marketing, or pressured sales people to sell more memberships.

No, just the opposite, I have cut my marketing in 1/2 and just done a test to see what i could do by a small but concentrated marketing plan.

I quit radio ads, which were effective, but right now, too expensive. I started concentrating on the members i have now and offering them and their friends incentives to get them to tell their friends and family about our 24 hour automated gym. Then i have worked on my email subscribers list by doing the same incentive offerings. Then lastly, i am putting up banners that i know will catch passerby’s attention and get them to stop by, call, or visit my website and hopefully get them to sign up on my email subscription form for future weight loss and gym articles and notices.

I really can’t believe how much it has helped my gym business in the last month or two.

I have had a lot of calls lately from the radio station that i advertise with, and also the newspaper wanting me to advertise my gym with them, but i am not afraid to tell them NO for now. I am going to resume my  radio and newspaper advertising before too long, but i really wanted to try this experiment first.

One Fact I will share with you is that in the last depression and the recessions since, the businesses that kept advertising and not cutting back, came to be the biggest and best basically because all their competition quit advertising. Think about it, I know if you are a business owner then you already have, I know i almost quit until i really got to thinking about it and realized that all my competition quit all their ads and i now am alone and don’t have to spend as much because they aren’t doing any at all.   

So please don’t quit advertising all together, if you can, you need to increase your ads and do the other stuff i have said in this article. But if your strapped for cash, please try these things that cost almost nothing.

**NOTE** IF YOU DON’T HAVE A WEBSITE AND AN E-MAIL SUBSCRIPTION SIGN UP FORM, GET ONE!!!  ITS THE CHEAPEST MARKETING YOU CAN DO.

You need to invest time and money in learning how to market your gym like i have, and here’s a product that shortcuts the learning curve. I spent many thousands of dollars to learn what i know about marketing, and now know that there is info available to the fitness business industry that concentrates only on the getting and retaining members. here is one excellent product to learn from that helps tremendously without learning everything about marketing like i did, especially if you don’t have much time and only want to learn the gym business marketing part. here’s the product: Click Here!

Shannon Cook is available to build your website for your gym, health club, or fitness center, and copywriting your ads and web site material by contacting fitnessmarketing@comcast.net

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com