Posts Tagged ‘how2ownagym.com’

Top 3 Best ways I Marketed and Advertised my Fitness Center after I converted it to a 24 hour fitness center, Plus the fitness marketing.tv Podcast

Sunday, February 1st, 2015

My Gym Marketing top three ways I tripled my gym memberships in under 3 months and kept a 90% retention rate for over 6 years until I sold my gym.

I’ve tried every marketing thing there is when it came to Marketing and Advertising my 24 hour Fitness Center. I owned it for 10 years and sold a few months ago for many times what it cost to start.

I loved the Gym Business but as they say in “the godfather”, I got an offer I couldn’t refuse.

Here are the top 3 ways I found worked best for my Fitness Center Marketing and not only grew my fitness center but saved it from closing like so many gyms in the first 3 years.

I always said “I can’t do Marketing”, then I read a quote that General Grant said Abraham Lincoln related to him when he told him he couldn’t seem to beat Robert E Lee at one point. Lincoln told him that they had a saying out west, “If you can’t do the skinning, hold a leg so someone else can”. I listened to, watched, went to seminars, and spent my own money seeing what worked and what didn’t.

Here’s what I found out.

1. Niche

I researched until I Found out what people wanted from a fitness center in my area. This was not hard for me to figure out, but it was hard to figure out how to do it.  No one in the industry would tell me anything, and I don’t blame them. So I had to reverse engineer it myself.

It was to CONVERT TO A 24 HOUR FITNESS CENTER.
This was my first priority. I logged the whole process in a book you can get below

2. Website
I got a great website template and built my site along with “video tour”. A video tour is very important, in it answer all the questions your prospects ask when they come in to look around. You can see the video I did at http://youtu.be/5bA3bfNTNzg

Then I put as much content along with keywords in my webpages and post that people were searching for like “tuscaloosa gyms” or “tuscaloosa 24 hour fitness centers”. Then I added an Email subscriber form to the website. I had one at the bottom of the website and also I had a pop up form that would show up 5 seconds after they view the site. I used aweber email service.

3. Radio Ads
This was the crucial piece of the puzzle that drove my marketing efforts and made my gym successful.
I wrote my own ads. I only ran 15 second radio ads because that’s what I found to be the best bang for my buck and also folks would listen for 15 seconds without turning the radio. BTW, I almost always wrote funny ads

I would do what I called an ad blitz. I would run ads on monday, wednesday, and friday for 10 t0 15 times per day. You can get a great rate for running ads for a month long. usually I paid from $350 t0 $550 and believe me when it came to successful fitness marketing, it way more than paid for its self.

The radio ads drove folks to my gym website, then they would watch my video tour or sign up for my emails and or hopefully come in and sign up. You can get all my radio ads word for word in the book below

The beauty of all this working together was that it did my selling for me without me having to show them everything individually that usually took 30 minutes in person. they would usually walk in and say “I want to sign up, I already know how the system works from watching the video”. Now that’s Marketing!

If you’re looking for a successful fitness marketing system, get my book and see how I started my fitness center from scratch then converted it into a 24 hour fitness center then marketed it successfully for the next 6 years then sold it successfully.  If you want the complete 200 pages of my business biography get the complete book at www.how2ownagym.com

comments or questions email: shannoncook902@gmail.com
Shannon Cook

UPDATE: The podcast is now available here

Get the book then listen to the podcast to learn how to open a 24 hour automated gym

Video Interview with NFL player Will Herring on How to Open a Gym or Convert a Gym into a 24 Hour Fitness Center using the Firebug Gym Software and Door Access and Security System

Saturday, December 31st, 2011

Video Interview with NFL player Will Herring about how he opened his gym from scratch and  how he decided to make his gym a 24 Hour Fitness Center

In this video Will talks about his experience’s with the system and opening a gym form scratch.

Want to know what kind of door access and software systems Fitness Centers like Snap Fitness, Anytime Fitness, and 24 hour Fitness use to automate their gyms? Here’s a complete system I use at my gym, Temple Gym, and I recommend my clients use to automate their gyms. It’s a complete system that comes with door access, gym software, and security system.
Shannon Cook of www.fitnessmarketing.tv interviews Will Herring, New Orleans Saints Player #54, about the 24 hour gym access system (firebug software system) and how he used the book, “HOW TO OPEN A GYM OR CONVERT A GYM INTO A 24 HOUR GYM”, available at www.how2ownagym.com to open his gym, Herring Fitness 24 hour gym in Auburn Alabama. Shannon owns Temple Gym in Tuscaloosa Alabama www.templegym.tv

contact shannon at shannoncook902@gmail.com