Posts Tagged ‘market health clubs’

What are the steps I take in Marketing fitness centers, gyms, or health clubs from start to finish, by marketing consultant Shannon Cook

Tuesday, September 23rd, 2008

I have set up a system that I use to market fitness centers, or any type of business for that fact.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

  1. I start with doing an interview with the business owner called an Opportunity Analysis, because i need to find what you offer that i can turn into a marketing campaign.
  2. I come up with a USP (unique selling proposition) for the business to use in everything they do. This is sometimes called an “elevator pitch”.
  3. Then i implement that USP into everything marketing wise from the staff on the phone to the web site, to the business cards and everything in between. This one thing has brought me more business than almost all the others because it ties it all together.
  4. I write press releases for the news papers, tv and radio to get noticed for free.
  5. I write copy for all of the above that will catch the attention of prospects, I’m not trying to win any awards for graphics or slogans, they sound good but you really must spend money like coke or pepsi to be successful to do that type of slogan marketing. Its like throwing a granade out and only hitting a few people, i like to concentrate on people that are actually interested in what im offering.
  6.  I then teach you all the tricks that i do for direct marketing and for your website that you will continue to use for years to come that will actually be done after you get the prospect on your list to send mail outs or e-mails to that sooner or later will bring them in without bugging them to death and end up hating you like so many businesses do that send too many offers too often and without any useable content that is valuable to them.

There’s only two ways my prospects get off my list of mailings or emails:

  • Asked to be taken off
  • or Die

I will show you how I get these prospects from an e-mail opt-in form on my web site to using a list broker to get the names and addresses of the people that fit my criteria.

I NEVER COLD CALL, EVER!!! i hate this form of marketing more than any out there. Many gym’s do it, but i don’t waste my time on it, i don’t have to.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is for hire to help you open your 24 hour automated gym or turn your gym into a 24 hour gym, or as a marketing consultant, by contacting    fitnessmarketing@comcast.net

How to Write a 15 Second Radio Ad That Gets Prospects to Call or Visit Your Website,or your 24 hour gym

Wednesday, September 17th, 2008

How to Write a 15 Second Radio Ad That Gets Prospects to Call or Visit Your Website:

When I wrote my first radio ad for my gym, I did like everyone else, I used the cheesy, cliches and did nothing but repeat my gym name and phone number. Then when I learned my way of marketing I realized I had to get my entire pitch across in 15 seconds or 30 seconds. I choose 15 seconds because it was cheaper and people will listen to 15 seconds pitches without being bored. I wrote down all the benefits and features of using my business and then wrote them into a paragraph that flowed when read. Here’s my 15 second pitch that gets me great responses every time I use it. I check the stats on my website daily and most days I get 10-15 Hits, but when I run my ad I get 50-100 hits. Here’s my ad:

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

 ” Temple Gym, A 24 hour fully automated facility in Northport, Al, is the only gym in town that’s got a 30 day money back guarantee and 24/7 automated so you can come in anytime and not be worried about people watching you workout. Call our automated message at 333-1999 or visit templegym.tv”

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon is avaliable for copywriting ads by contacting fitnessmarketing@comcast.net

The one thing all gym, health club, fitness center owners are afraid to do

Saturday, September 13th, 2008

“The one thing that most all gyms are afraid to do because they are scared people will take advantage of them!”

OFFER A 30 DAY MONEY BACK GUARANTEE!!!

Besides me turning my gym into a 24 hour fully automated facility, this one thing has gotten me more members than anything else i can do.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I discussed this with other people and they thought just like everyone else, that people would take advantage of my offer. I have signed up over 200 people in the last 8 months and have had only one person get their money back, and that lady didn’t even want her money back, she just wanted to cancel before her contract took effect. However i did give her the money back because i said i would and i also asked her to write a short testimonial for the gym saying how easy it was to get her money back and I use it in my advertising to show people that we really do have a guarantee.

Most gyms are so afraid to lose a member that they make alot of them mad because they hold them to their contracts like concrete and even though they have the right to, they get talked about badly to everyone that person knows and lose alot of potential members in the process.

I took a survey from my members on my website and asked them several questions, but one was “did the 30 day guarantee have anything to do with you signing up”, to my surprise, 85% said yes. 

For some reason no gym in town has tried to copy me on this. To their loss.

I do hold people to their contracts, but if i can tell that person is gonna do harm by talking bad about me and my gym, then i gladly let them out of their contract.

One other thing I reccomend is getting the Book by Dale Carnegie “how to win friends and influence people”. in it he said something that i think has also helped me retain members that really don’t use the gym, they just keep their membership because i get to know them while signing them up. He said, Tell the person your dealing with that you can tell by looking at them and the way they act that they will follow through with their contract because they look and act honorable. You might think that’s flatery, but i mean it when i say it and they can tell i mean it, and it makes them feel honorable. Everyone wants to feel important.

I’m in the process right now of offering a 30 day double your money back guarantee to see how it works. My wife doesn’t like it, but she didn’t think the 30 day regular guarantee was a good idea either, until she saw and heard it in action.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Feel free to post comments. thanks, shannon

Shannon Cook can be contacted at  fitnessmarketing@comcast.net for questions about hiring for marketing or turning your gym into a 24 hour gym.

How to Open or turn your fitness center, gym, health club into a 24 hour automated club

Monday, September 1st, 2008

“How to Open or turn your fitness center, gym, health club into a 24 hour automated club cheaply”

I got down to 60 members at temple gym in Northport, Alabama and knew in order to stay in business i would have to do something besides what all the other gyms did.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I got the phone book out and looked at all the other gyms in my town to see what they offered and compared everything they had that i didn’t.

I could see they offered:

  • Classes
  • kids workout equipment and sitters
  • smoothie bars
  • pro shops
  • boxing
  • and the latest in equipment that i knew i couldn’t afford

From this i knew i couldn’t offer anything they had and compete at all. So i decided to offer something i knew they couldn’t offer even if they wanted to.

A 24 hour fully automated gym.

I did research for 6 months and got everything together that i knew we would need:

  • door access system
  • security cameras
  • security pendant

Then i ran the idea across my wife and some wise business men i respected.

Well they all really didn’t like the idea because they couldn’t see the need for a 24 hour gym and thougt no one would use it.

After getting the cost together my wife said i could do it if i could pay for it without it costing us anything from our regular pay because bills were tight. So i sat out and got started getting the money up. In the mean time, i got ADT to give me an estimate. More on ADT later!

Anyway, i told ADT to get the stuff in stock and i would have their money in a month, which was really hard to do, but i made it.

they installed the system on august  12th of 2007. However they didn’t get it running right until October 15th. Anyway, i was catching alot of flack from my wife over the whole thing taking too much time and money. Somehow no one could see my vision.

It took me a few months to get the whole 24 hour system started because of the lack of knowledge of putting all this together and making it work together. Believe me when i say ADTdidn’t have a clue on how to install the door system, and told me the access system didn’t come with any software. I told them that the salesman told me it did and asked them how i was going to monitor who came and went in the gym, and they said they didn’t know.

So i had to figure everything out myself, which was rough, to say the least.

That’s why i now consult gyms on turning gyms into 24 hour fitness facilitys, after going through the fire myself.

I was able to get rid of 2 employees in the gym and cut the hours down on the one remaining employee to only 6 hours per day Monday thru Friday so all she does is cleaning and office work and sign members up.

The next post i will talk about automating my proshop and drinks so you make money while your not there, and all you have to do is go in and collect the money.

I’ll also talk about the ADT nightmare!!!

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

For consulatation on marketing or turning your gym into a 24 hour automated club: contact Shannon Cook at fitnessmarketing@comcast.net

Turning a regular gym or fitness center or health club into a 24 hour fully automated gym

Wednesday, August 15th, 2007
kc at door of gym

Kristi Cook at the automated Pin pad

 “Turning a regular gym or fitness center or health club into a 24 hour fully automated gym”

My name is Shannon Cook in Tuscaloosa Alabama. We have tried the regular, open from 6am-9pm gym for 3 years. Being from  small gyms, I thought i had to run the same way. which was not very successful.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

So i had an idea one day to turn the gym into a 24 hour member only access system. this will no doubt alleviate many cost & issues that having only certain hours causes.

We now have it up and going but until i started marketing i only signed up 3 people because of the 24 hour thing. The marketing turned my gym around from 60 members to over 200 in less than 3 months and still going strong signing people up, and i have retained over 95% of those members which i consider amazing consider the retention rate of most gyms. I did all this through a unique way of marketing that i am in the process of putting into a course and i am also consulting other gym in marketing. I have absolute 100% confidence i can market any gym with what they have and for less half of what most marketers want to spend.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

If you want to hire Shannon Cook for consulting on opening your gym or turning it into a 24 hour gym or marketing contact:   Shannon Cook at    fitnessmarketing@comcast.net