Posts Tagged ‘market your health club’

The one thing all gym, health club, fitness center owners are afraid to do

Saturday, September 13th, 2008

“The one thing that most all gyms are afraid to do because they are scared people will take advantage of them!”

OFFER A 30 DAY MONEY BACK GUARANTEE!!!

Besides me turning my gym into a 24 hour fully automated facility, this one thing has gotten me more members than anything else i can do.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I discussed this with other people and they thought just like everyone else, that people would take advantage of my offer. I have signed up over 200 people in the last 8 months and have had only one person get their money back, and that lady didn’t even want her money back, she just wanted to cancel before her contract took effect. However i did give her the money back because i said i would and i also asked her to write a short testimonial for the gym saying how easy it was to get her money back and I use it in my advertising to show people that we really do have a guarantee.

Most gyms are so afraid to lose a member that they make alot of them mad because they hold them to their contracts like concrete and even though they have the right to, they get talked about badly to everyone that person knows and lose alot of potential members in the process.

I took a survey from my members on my website and asked them several questions, but one was “did the 30 day guarantee have anything to do with you signing up”, to my surprise, 85% said yes. 

For some reason no gym in town has tried to copy me on this. To their loss.

I do hold people to their contracts, but if i can tell that person is gonna do harm by talking bad about me and my gym, then i gladly let them out of their contract.

One other thing I reccomend is getting the Book by Dale Carnegie “how to win friends and influence people”. in it he said something that i think has also helped me retain members that really don’t use the gym, they just keep their membership because i get to know them while signing them up. He said, Tell the person your dealing with that you can tell by looking at them and the way they act that they will follow through with their contract because they look and act honorable. You might think that’s flatery, but i mean it when i say it and they can tell i mean it, and it makes them feel honorable. Everyone wants to feel important.

I’m in the process right now of offering a 30 day double your money back guarantee to see how it works. My wife doesn’t like it, but she didn’t think the 30 day regular guarantee was a good idea either, until she saw and heard it in action.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Feel free to post comments. thanks, shannon

Shannon Cook can be contacted at  fitnessmarketing@comcast.net for questions about hiring for marketing or turning your gym into a 24 hour gym.

The simplest and most cost effective marketing thing you can do on a website to market your gym, health club, or fitness center is:

Tuesday, September 2nd, 2008

The simplest and most cost effective marketing thing you can do on a website to market your gym, health club, or fitness center is:”

This is the best and cheapest thing I have ever done to market my gym.

my website is uglier than pootin in church, but i get more quality leads from this one thing than almost all of my website copy combined. If you dont believe me on the ugliness, go to  www.templegym.tv  and look at it.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

When i say quality leads I mean that people see this on my site and decide that want to join if they come in instead of coming in to look around and then seeing that its not for them, simply because they can come in and look around from the comfort of their computer or mobile phone if they have the Internet on their phone.

Here it is:

 

BUT, don’t use a digital camera, use must use a camera that will allow you to walk around and see what they will see when you take them on a tour of your gym. The worst thing you can do is to stand in the middle of your gym and go around in a circle. It makes people dizzy. I know the gyms in my area that have the virtual tour on their sites always do the dizzy type tour and you cant tell what they have in there gyms. They say my video looks cheap, and it might, but every new prospect comments on how they love it and how it made them decide to come in and join.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

 

Shannon Cook is avaliable for hire in marketing consulting or turning your gym into a 24 hour gym or starting a gym from scratch. Contact Shannon at  fitnessmarketing@comcast.net

How to Open or turn your fitness center, gym, health club into a 24 hour automated club

Monday, September 1st, 2008

“How to Open or turn your fitness center, gym, health club into a 24 hour automated club cheaply”

I got down to 60 members at temple gym in Northport, Alabama and knew in order to stay in business i would have to do something besides what all the other gyms did.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I got the phone book out and looked at all the other gyms in my town to see what they offered and compared everything they had that i didn’t.

I could see they offered:

  • Classes
  • kids workout equipment and sitters
  • smoothie bars
  • pro shops
  • boxing
  • and the latest in equipment that i knew i couldn’t afford

From this i knew i couldn’t offer anything they had and compete at all. So i decided to offer something i knew they couldn’t offer even if they wanted to.

A 24 hour fully automated gym.

I did research for 6 months and got everything together that i knew we would need:

  • door access system
  • security cameras
  • security pendant

Then i ran the idea across my wife and some wise business men i respected.

Well they all really didn’t like the idea because they couldn’t see the need for a 24 hour gym and thougt no one would use it.

After getting the cost together my wife said i could do it if i could pay for it without it costing us anything from our regular pay because bills were tight. So i sat out and got started getting the money up. In the mean time, i got ADT to give me an estimate. More on ADT later!

Anyway, i told ADT to get the stuff in stock and i would have their money in a month, which was really hard to do, but i made it.

they installed the system on august  12th of 2007. However they didn’t get it running right until October 15th. Anyway, i was catching alot of flack from my wife over the whole thing taking too much time and money. Somehow no one could see my vision.

It took me a few months to get the whole 24 hour system started because of the lack of knowledge of putting all this together and making it work together. Believe me when i say ADTdidn’t have a clue on how to install the door system, and told me the access system didn’t come with any software. I told them that the salesman told me it did and asked them how i was going to monitor who came and went in the gym, and they said they didn’t know.

So i had to figure everything out myself, which was rough, to say the least.

That’s why i now consult gyms on turning gyms into 24 hour fitness facilitys, after going through the fire myself.

I was able to get rid of 2 employees in the gym and cut the hours down on the one remaining employee to only 6 hours per day Monday thru Friday so all she does is cleaning and office work and sign members up.

The next post i will talk about automating my proshop and drinks so you make money while your not there, and all you have to do is go in and collect the money.

I’ll also talk about the ADT nightmare!!!

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

For consulatation on marketing or turning your gym into a 24 hour automated club: contact Shannon Cook at fitnessmarketing@comcast.net