Posts Tagged ‘marketing consultant to the health club industry’

What are the steps I take in Marketing fitness centers, gyms, or health clubs from start to finish, by marketing consultant Shannon Cook

Tuesday, September 23rd, 2008

I have set up a system that I use to market fitness centers, or any type of business for that fact.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

  1. I start with doing an interview with the business owner called an Opportunity Analysis, because i need to find what you offer that i can turn into a marketing campaign.
  2. I come up with a USP (unique selling proposition) for the business to use in everything they do. This is sometimes called an “elevator pitch”.
  3. Then i implement that USP into everything marketing wise from the staff on the phone to the web site, to the business cards and everything in between. This one thing has brought me more business than almost all the others because it ties it all together.
  4. I write press releases for the news papers, tv and radio to get noticed for free.
  5. I write copy for all of the above that will catch the attention of prospects, I’m not trying to win any awards for graphics or slogans, they sound good but you really must spend money like coke or pepsi to be successful to do that type of slogan marketing. Its like throwing a granade out and only hitting a few people, i like to concentrate on people that are actually interested in what im offering.
  6.  I then teach you all the tricks that i do for direct marketing and for your website that you will continue to use for years to come that will actually be done after you get the prospect on your list to send mail outs or e-mails to that sooner or later will bring them in without bugging them to death and end up hating you like so many businesses do that send too many offers too often and without any useable content that is valuable to them.

There’s only two ways my prospects get off my list of mailings or emails:

  • Asked to be taken off
  • or Die

I will show you how I get these prospects from an e-mail opt-in form on my web site to using a list broker to get the names and addresses of the people that fit my criteria.

I NEVER COLD CALL, EVER!!! i hate this form of marketing more than any out there. Many gym’s do it, but i don’t waste my time on it, i don’t have to.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is for hire to help you open your 24 hour automated gym or turn your gym into a 24 hour gym, or as a marketing consultant, by contacting    fitnessmarketing@comcast.net

The simplest and most cost effective marketing thing you can do on a website to market your gym, health club, or fitness center is:

Tuesday, September 2nd, 2008

The simplest and most cost effective marketing thing you can do on a website to market your gym, health club, or fitness center is:”

This is the best and cheapest thing I have ever done to market my gym.

my website is uglier than pootin in church, but i get more quality leads from this one thing than almost all of my website copy combined. If you dont believe me on the ugliness, go to  www.templegym.tv  and look at it.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

When i say quality leads I mean that people see this on my site and decide that want to join if they come in instead of coming in to look around and then seeing that its not for them, simply because they can come in and look around from the comfort of their computer or mobile phone if they have the Internet on their phone.

Here it is:

 

BUT, don’t use a digital camera, use must use a camera that will allow you to walk around and see what they will see when you take them on a tour of your gym. The worst thing you can do is to stand in the middle of your gym and go around in a circle. It makes people dizzy. I know the gyms in my area that have the virtual tour on their sites always do the dizzy type tour and you cant tell what they have in there gyms. They say my video looks cheap, and it might, but every new prospect comments on how they love it and how it made them decide to come in and join.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

 

Shannon Cook is avaliable for hire in marketing consulting or turning your gym into a 24 hour gym or starting a gym from scratch. Contact Shannon at  fitnessmarketing@comcast.net

Turning a regular gym or fitness center or health club into a 24 hour fully automated gym

Wednesday, August 15th, 2007
kc at door of gym

Kristi Cook at the automated Pin pad

 “Turning a regular gym or fitness center or health club into a 24 hour fully automated gym”

My name is Shannon Cook in Tuscaloosa Alabama. We have tried the regular, open from 6am-9pm gym for 3 years. Being from  small gyms, I thought i had to run the same way. which was not very successful.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

So i had an idea one day to turn the gym into a 24 hour member only access system. this will no doubt alleviate many cost & issues that having only certain hours causes.

We now have it up and going but until i started marketing i only signed up 3 people because of the 24 hour thing. The marketing turned my gym around from 60 members to over 200 in less than 3 months and still going strong signing people up, and i have retained over 95% of those members which i consider amazing consider the retention rate of most gyms. I did all this through a unique way of marketing that i am in the process of putting into a course and i am also consulting other gym in marketing. I have absolute 100% confidence i can market any gym with what they have and for less half of what most marketers want to spend.

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

If you want to hire Shannon Cook for consulting on opening your gym or turning it into a 24 hour gym or marketing contact:   Shannon Cook at    fitnessmarketing@comcast.net