If you can answer all the questions below with a YES then you have a cannot fail sales letter, marketing plan, ad, article,newsletter, radio script, brochure, or flier and postcard or any other marketing thing you do.

To learn every deatil of ”how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I started this site to help you with all the tools and knowledge i have compiled from many thousands of dollars that i have spent coming into my marketing career. I love marketing and i want to help other business owners do correct marketing.

Marketing Checklist

•    Are you writing/marketing to people who you know want the product you are selling?

•    Is your main headline on your ad or sales letter an intriguing attention-getter that stresses the very best benefit to the reader?

•     Can your reader grasp what you are offering in three seconds or less?

•    Have you written your letter or ad from the prospect’s perspective, not from your perspective?

•     Are your claims backed up with facts, a track-record, testimonials?

•    Does your ad or sales letter answer the six key questions: WHO? WHAT? WHERE? WHEN? WHY? and  HOW?

•         Are your claims 100% true?

 To learn every deatil of ”how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

•          What is your Unique Selling Proposition (U.S.P.)?  What makes you different?

•     Are you treating your readers and listeners as if they are idiots. (Big mistake if you are.)

•     Is your offer irresistible?

•    Is your guarantee bold, eye-popping, and attention-getting? (i.e. double-your-money-back)

•     Do you have a deadline for the offer to expire and a good reason for the deadline?

•     Is it easy to order?

•    Have you told your prospect exactly how to respond with step-by-step instructions?

•    Have you told your prospect who you are?

•    Is your letter, your ad easy to read, scannable, with lots of headlines, sub-heads, strategic underlines?

•         Is your letter written in a conversational, friendly style?

•    Have you anticipated and answered all your reader’s  possible  objections?

•   Does your order form or reply form (landing page) look like an  order form? (It should.)

•         Is everything you want your reader to do clearly stated on  the order form?

•         Does your order form or website have a headline restating the main benefit?

•         Are the graphics and packaging of your offer attention-getting?

•         Are your graphics enhancing your message or obscuring your message?

•        Are you giving away something to boost response?

•        Have you stripped out empty “hype” words like “best ever” and “amazing”?

•        Have you replaced empty hype words with facts and proof?

•        Have you put your guarantee on a separate document that looks  official, like a certificate or a savings bond?  Have you signed your guarantee?

•        Have you included a FAQ (Q&A) insert?

•       Have you written an entire package (with all necessary elements), not just a letter?

•       Are you tracking and measuring results meticulously?

•       Are you testing (one element a time)?

•    Are you zeroing in on your best 20% of customers, treating them with extra care and attention?

•        Does everyone in your company understand that they are marketers?

•        Is your company worthy of referral?

•       Are you posting important marketing numbers at your company so that everyone understands what the goals are?

•   Does everyone in your company understand that their paychecks come from customers/sales?

•    Does everyone in your company know that the mission of your company is to create a “Happy Customer Experience that exceeds the customer’s expectations and causes customers to say ‘WOW!’”?

•     Have you raised your prices 10%? (This will increase the profitability of most companies by 50%)

•     Do you have a computerized database that includes all relevant information on customers and prospects that will allow you to segment your customers and precisely target your communications?

•    Do you know how much it’s costing you to find a lead?

•     Do you know how many leads it takes to find a customer?

•     Do you know which sources, ads and letters are producing the most leads and the most productive leads?

•     Are you keeping your database clean and accurate, eliminating duplicates?  Are you a fanatic about list hygiene?

Please add your comments or questions on my blog and I’ll get back to you asap. Thanks, Shannon

To learn every deatil of ”how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

shannon cook can be reached at fitnessmarketing@comcast.net

Write golf fitness or Bowling fitness sales copy for your gym,fitness center, or health club to attract a different member types

If your looking to attract different types of members that normally don’t think they can benefit from a gym membership, look into marketing to the highly profitable niche’s such as Golf Fitness, or Bowling Fitness or any other unmarketed niche no one else thinks of, and advertise to them.

Start off with a headline like “Shave 2 strokes off your next game of Golf by exercising those particular muscles responsible for your Golf swing while improving concentration”

You can see how marketing to a unmarketed niche can bring in members you would never see otherwise. But make sure the sales copy is great, or you won’t catch their attention.

hope this helps. please post questions or comments.

Shannon Cook can be hired to write your advertisments by contacting fitnessmarketing@comcast.net

I spent many thousands of dollars to learn what i know about marketing, and now know that there is info available to the fitness business industry that concentrates only on the getting and retaining members. here is one excellent product to learn from that helps tremendously without learning everything about marketing like i did, especially if you don’t have much time and only want to learn the gym business marketing part. here’s the product: Click Here!