Posts Tagged ‘turn your gym into a 24 hour fitness center’

What are the steps I take in Marketing fitness centers, gyms, or health clubs from start to finish, by marketing consultant Shannon Cook

Tuesday, September 23rd, 2008

I have set up a system that I use to market fitness centers, or any type of business for that fact.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

  1. I start with doing an interview with the business owner called an Opportunity Analysis, because i need to find what you offer that i can turn into a marketing campaign.
  2. I come up with a USP (unique selling proposition) for the business to use in everything they do. This is sometimes called an “elevator pitch”.
  3. Then i implement that USP into everything marketing wise from the staff on the phone to the web site, to the business cards and everything in between. This one thing has brought me more business than almost all the others because it ties it all together.
  4. I write press releases for the news papers, tv and radio to get noticed for free.
  5. I write copy for all of the above that will catch the attention of prospects, I’m not trying to win any awards for graphics or slogans, they sound good but you really must spend money like coke or pepsi to be successful to do that type of slogan marketing. Its like throwing a granade out and only hitting a few people, i like to concentrate on people that are actually interested in what im offering.
  6.  I then teach you all the tricks that i do for direct marketing and for your website that you will continue to use for years to come that will actually be done after you get the prospect on your list to send mail outs or e-mails to that sooner or later will bring them in without bugging them to death and end up hating you like so many businesses do that send too many offers too often and without any useable content that is valuable to them.

There’s only two ways my prospects get off my list of mailings or emails:

  • Asked to be taken off
  • or Die

I will show you how I get these prospects from an e-mail opt-in form on my web site to using a list broker to get the names and addresses of the people that fit my criteria.

I NEVER COLD CALL, EVER!!! i hate this form of marketing more than any out there. Many gym’s do it, but i don’t waste my time on it, i don’t have to.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook is for hire to help you open your 24 hour automated gym or turn your gym into a 24 hour gym, or as a marketing consultant, by contacting    fitnessmarketing@comcast.net

How I made my own Gym or fitness center or health club member software for $25, that saved me thousands

Tuesday, September 16th, 2008

“How I made my own Gym or fitness center or health club member software for $25, that saved me thousands”

When i swapped over to a 24 hour club I went through a computer crash and had to reinstall (Aphelion) my gym software again. come to find out, it wouldn’t come out of demo mode. I tried the website for them and called them, only to find out they shutdown or sold out to someone else.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I researched gym software to find out it cost upwards of $10,000. So i decided to ask the guy fixing my computer what software he thought would work? To my surprise he said “Quick books Customer Manager”.

I rsearched the program and decided to try it. I got it off ebay for $25

It has taken some time to learn what to put in the program as far as, How to customize the fields for all the member info i needed to accurately keep track of the members. But after a few months of small changes i had it.

I can now enter everything about a member that i need from, contract dates, PIN #’s, birthdays, how they pay, address, and contact info. I even have the program set up to Alert me, upon starting the program, to expiration’s of contracts for mail outs and any other alerts i want to type in. The only drawback is that i have to sync it to the front desk computer manually, the makers somehow forgot to put that automated part in the software.

All in all, we love it.

I will say that i also do alerts on Google Calendar and set that as my home page in my browser and we really love that feature of google.

So if you don’t have several computers that have to auto sync, and you want a very cheap alternative to gym software, Quick books Customer Manager is great. Also it syncs with the  Quickbooks main program if you use that for accounting which i do.

I hope this helps.

Please leave a comment if this helps

Attention: here’s a product that specifically helps you how to market fitness centers, gyms, and health clubs cheaply

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

Shannon Cook can be reached at fitnessmarketing@comcast.net for questions about hiring for marketing your gym or turning your gym into a 24 hour fully automated gym.