Posts Tagged ‘unique selling proposition’

A absolute necessary marketing check list you must follow in any business for marketing, advertising, and copywriting

Monday, September 7th, 2009

A absolute necessary marketing check list you must follow in any business for marketing, advertising, and copywriting.

gym marketing checklist 

 

If you can answer all the questions below with a YES then you have a cannot fail sales letter, marketing plan, ad, article,newsletter, radio script, brochure, or flier and postcard or any other marketing thing you do.

To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

I started this site to help you with all the tools and knowledge i have compiled from many thousands of dollars that i have spent coming into my marketing career. I love marketing and i want to help other business owners do correct marketing.

Marketing Checklist

 

  •    Are you writing/marketing to people who you know want the product you are selling?

 

  •    Is your main headline on your ad or sales letter an intriguing attention-getter that stresses the very best benefit to the reader?

 

  •     Can your reader grasp what you are offering in three seconds or less?

 

  •    Have you written your letter or ad from the prospect’s perspective, not from your perspective?

 

  •     Are your claims backed up with facts, a track-record, testimonials?

 

  •    Does your ad or sales letter answer the six key questions: WHO? WHAT? WHERE? WHEN? WHY? and  HOW?

 

  •         Are your claims 100% true?

 To learn every deatil of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

  •          What is your Unique Selling Proposition (U.S.P.)?  What makes you different?

 

  •     Are you treating your readers and listeners as if they are idiots. (Big mistake if you are.)

 

  •     Is your offer irresistible?

 

  •    Is your guarantee bold, eye-popping, and attention-getting? (i.e. double-your-money-back)

 

  •     Do you have a deadline for the offer to expire and a good reason for the deadline?

 

  •     Is it easy to order?

 

  •    Have you told your prospect exactly how to respond with step-by-step instructions?

 

  •    Have you told your prospect who you are?

 

  •    Is your letter, your ad easy to read, scannable, with lots of headlines, sub-heads, strategic underlines?

 

  •         Is your letter written in a conversational, friendly style?

 

  •    Have you anticipated and answered all your reader’s  possible  objections?

 

  •   Does your order form or reply form (landing page) look like an  order form? (It should.)

 

  •         Is everything you want your reader to do clearly stated on  the order form?

 

  •         Does your order form or website have a headline restating the main benefit?

 

  •         Are the graphics and packaging of your offer attention-getting?

 

  •         Are your graphics enhancing your message or obscuring your message?

 

  •        Are you giving away something to boost response?

 

  •        Have you stripped out empty “hype” words like “best ever” and “amazing”?

 

  •        Have you replaced empty hype words with facts and proof?

 

  •        Have you put your guarantee on a separate document that looks  official, like a certificate or a savings bond?  Have you signed your guarantee?

 

  •        Have you included a FAQ (Q&A) insert?

 

  •       Have you written an entire package (with all necessary elements), not just a letter?

 

  •       Are you tracking and measuring results meticulously?

 

  •       Are you testing (one element a time)?

 

  •    Are you zeroing in on your best 20% of customers, treating them with extra care and attention?

 

  •        Does everyone in your company understand that they are marketers?

 

  •        Is your company worthy of referral?

 

  •       Are you posting important marketing numbers at your company so that everyone understands what the goals are?

 

  •   Does everyone in your company understand that their paychecks come from customers/sales?

 

  •    Does everyone in your company know that the mission of your company is to create a “Happy Customer Experience that exceeds the customer’s expectations and causes customers to say ‘WOW!’”?

 

  •     Have you raised your prices 10%? (This will increase the profitability of most companies by 50%)

 

  •     Do you have a computerized database that includes all relevant information on customers and prospects that will allow you to segment your customers and precisely target your communications?

 

  •    Do you know how much it’s costing you to find a lead?

 

  •     Do you know how many leads it takes to find a customer?

 

  •     Do you know which sources, ads and letters are producing the most leads and the most productive leads?

 

  •     Are you keeping your database clean and accurate, eliminating duplicates?  Are you a fanatic about list hygiene?

 

Please add your comments or questions on my blog and I’ll get back to you asap. Thanks, Shannon

 

To learn every detail of “how to open a 24 hour gym from scratch”, click here www.how2ownagym.com

shannon cook can be reached at shannoncook902@gmail.com